More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Welcome to episode 332 of Hit the Mic with The Stacey Harris.

You did this fantastic thing. You created a podcast, a blog post, a video. Whatever it is, it's full of value, it's fantastic, it's amazing. What happens next? Most people make one really big mistake at this step. What they do next is create another piece of content. Instead, I want you to do something else. Whenever I create a piece of content, it then goes through three steps.

It goes through the scheduling of what's going to happen in the next few days. It's goes into the cue, all that. We'll dive deeper into that in just a second. Number two, how is it going to get repurposed. For our purposes, transcript is made and then it goes into a couple of editing processes. One for LinkedIn Publisher and Medium, one for DeskPose and sometimes, depending on the post, a couple of versions can be made, so repurposing. We'll talk more about that in a second. Then, number three, we repeat and we'll talk more about that too.

That's all we're going to cover. We're going to talk about social media. We're going to talk about repurposing and we're going to talk about the power of repeating those steps. Cool? Let's first talk social media. Now, when I talk about social media, again, I'm talking about the immediate social media. In our case, when the episode goes live on Tuesdays, there is a couple of times daily tweets about it for seven days until the next episode comes out. It goes up on Facebook. it goes up on Google Plus because yes, there's still SEO value there. It goes up on LinkedIn, all of things happened. Just the general broadcasting and sharing of it.

An Instagram post is created and it becomes a link on Instagram. Just a general, "Hey, there's a new podcast." Of course, it also was at the iTunes and all those places but all of those social media updates are scheduled when the podcast is done recording regardless of when the podcast is actually going to air. All that content is scheduled to go out.

Also, the content is added to our cues and so we use what we called eClincher which I've talked about on the show before. I'll leave the link on the show notes. To recycle content meaning all of the episodes are on the big thing called the cue. They go out at scheduled times. An episode from that list, when that list is completed, it gets shuffled up and it all starts over again. It's a recycled content which again, we've talked about on the show before.

We also have social media updates that get updated in there so that we're not just sharing the social media for the next seven days but the life of the podcast because as we've talked about before, the value in your content does not end the day your next piece of content comes out. Again, social media for the initial sort of [burst 00:03:28] and then in the recycled cues.

When the podcast is in production still so between editing and scheduling, a transcript is actually made. We use rev.com to do all of our transcripts and we take that transcript and we create a LinkedIn Publisher post. The LinkedIn Publisher post is just an abbreviated version of the show notes, a couple of main points and then a call to action to go check out the podcast or if you want to read it, the full show notes over on the website.

This is another social media thing but it plays into our repurposing because again, we're not just creating a status update that says, "Hey, new episode of the show, go check it out," but we're actuall

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Welcome to Episode 331 of Hit the Mic with the Stacey Harris.

All right, guys. As you know, I just came back from December unplugged ... Okay, so technically I'm not unplugged during December, but I'm not in my office every day. I'm not sitting at my desk. I'm not creating content. I do tend to keep up with my social, although most of what goes out during December, I'll be honest, is scheduled, unless it's sort of an update of what I'm doing. I'm just not in it every day. I'm in vacation mode a bit more. We did really cool stuff over the last four weeks, and if you want to check that out, well then you should've been watching Snapchat and Instagram stories, because that's where all of the fun silliness of those kind of things take place, for future reference.

Now, then. Here's the deal. I still had a podcast, technically two, go up every week. My social media went out, things like that, but what I want to talk about is how I'm able to keep my content consistent even when I'm not in content creation mode, even when I'm not actively in my office, at my desk, doing the content creation hustle and all of that day in and day out, so that's what we're going to talk about today, because I want to. Sound good? All right. Let's jump in. Number one, I have a schedule. Yeah, I know. It's not sexy. It's not exciting, but it really is the key to me keeping my content consistent because it allows me to know what I need to say and when I need to say it. It also, from a bigger picture, it's the key to knowing that my content's going to have a purpose. For example, this month we're talking a lot about content and that's because coming up on the 24th, we're going to kick off a three-day launch your podcast challenge.

We're talking a lot about content right now. We're talking a lot about podcasting, and a lot of this podcast content will yes, feed information about podcasting, but this same thing is true if you do video, and the same thing is true if you write blog posts. Whatever it is, if you wan to be consistent, you need to schedule it. You need to plan what's going to go out and when it's going to go out, because that is how you can stay on top of it, but here's the other side of scheduling that we don't hear about enough. I'm guessing this isn't the first time you've heard me talk about editorial calendars and scheduling content, much less anyone else in the online marketing space. Here's the difference. I also want you to schedule time to create content. This becomes exponentially more important if you're going to be taking a large amount of time off, so if you know that you want to take December off, or you want to take two weeks off in the summer, or you want to step back during the summer altogether, maybe you want to take June, and July, and August, and just not be as heavily into your business during those months, that's cool. That's your prerogative.

You are building a lifestyle, baby, but you need to schedule the time to create that content ahead of time, which means for me, in November, I have entire sections of weeks blocked out to podcast recording. I record for hours at a time getting ready for December. Seriously. Because I know I'm going to be taking that time off. If you want to take off a week or two, you might not need to make as much room to get ahead, but if you're going to be taking off a larger chunk, you're going to have to make sure that a large amount of time is scheduled for you to get that content created ahead of time. When you're looking at your scheduling, don't just schedule the time that you're gone. Okay, this is what I want to go out, but also schedule the time to create it. Personally, really guys, this is one of those things that keeps me on top of my content and consistently getting out quality content all o

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Welcome to Episode 330 of Hit the Mic with The Stacey Harris.

Welcome to 2017. I'm so amped. Today, we kick off the new show format. We kick off the new show schedule. We're going live this week on Thursday. I'm super exited to tell you about something else we've got going on this month. I'm so ready for the New Year. I'm so excited. 2017 is going to be a big, big year for us, because we're going to do some big things this year together. To kick that off though, I want to talk about the epic amount of things that happened in social media in December, because this stuff, is going to impact the changes you are making. It's going to impact the plans you are rolling out. I'm guessing, for several of you, there are plans already rolling, and for more than a few of you, there's probably plans still in the making, which is totally cool, but either way, this is stuff you need to know, because it's going to impact the way you market on social media this month, for sure, and definitely this year.

Each month, the first Tuesday of the month, we will do this episode of Three Things You Must Know That Month. It'll be all about the changes that have happened, the trends that we're seeing, things that are going on. Occasionally, it'll be more fundamental, more foundational, but this month is so jam-packed with changes from the networks, that it's going to be all about that. Now if you want to know this stuff right when it happens, the best place to find that stuff out is Hit the Mic Backstage. Also, be sure to join us back there if you haven't, hitthemicbackstage.com, of course, is the place to go for that. I highly recommend that, because again, we talk about it right as these happen. I share it right in the forum. With resources, we can dig into questions. "What does this mean for me?" It's really the upgrade to this episode. This experience, but every month we will be doing one of these episodes where we talk about these changes, so let's jump in. Are you in? Let's do it.

Change number one, or network number one. We're going to break this down by network today. These are not all of the changes that happened, by the way, in December. There were a lot of them, and if we reviewed all of them in the course of this episode, it would be an hour and a half long. These are the ones that I want you to know about primarily. If you wanted, again, to know all of the changes, join us Backstage. Let's talk about Facebook. Facebook has rolled out their new page layout. It's really, really unattractive, I think, but I like the priority that you can give things. You can actually adjust what comes first, the photos, the videos, your posts, whatever. This allows those of us who are really going all in on live video this year to, and consistent video content, to really prioritize that content up at the top of our profile, and people land right there. They see it, so that's really cool.

You'll also see when you look at the sidebar on the right, you'll see your numbers for page links, and things like that, are a lot smaller, so you're not getting the same priority. You're not getting the same sort of emphasis on that like number, which I really like. I think is a really interesting take on the page. I know that there are going to be a lot of people who don't like that, because they have spent a lot of time and a lot of money making sure that number got big. Personally, though, I'm a big fan of the smaller number, because I don't think it has as much credibility as people like to think that it does, but you'll see that that number has gotten smaller. You'll also see that About area, if you've got your messages turned on, you'll see your messages, and then you'll see right there, a link.

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Welcome to episode 329 of Hit the Mic with The Stacey Harris.

Okay, so we spent a lot of time this month talking about reviewing and planning because, honestly, that's where my head space has been. I want to wrap that up with, if all this planning, and all this looking back, has led to some changes, how to go about making those changes. I'm also going to be sharing a change that we're going to be making to the show with you at the end of the podcast, so stay tuned for that. Let's first talk about the importance of evaluating and looking at where you're at, and looking at the possible impact of these changes.

Here's the deal. Changes are going to happen. It's just a part of evolving, of growing a business, of living a life. Your needs change, your customer needs change, the industry you're in may change. As someone who works in the social media space, I can assure you that changes are inevitable. They will happen. It's all about how you respond to them and how you deal with them. A great example of this is the membership site; Hit the Mic Backstage. Before the membership site existed I had stand alone courses that I called 'Rock Star Guides'; they were fantastic. I sold them for lifetime access. They were a really reasonable price. I loved doing them, but here's the thing; I was finding that because networks would make changes, I would have to keep them updated. What was happening is my work was happening over and over and over and over again, but I only was getting paid the one time. Now, that didn't fit my business model. It didn't fit my goals, and it kept me from being able to create anything new because I was so busy keeping up with what I had created in the past.

I evolved those 'Rock Star Guides' into the foundations of Hit the Mic Backstage, so now people can be committed to staying up to date with the changes, and see the changes that happen, and I've built recurring revenue into my business model. It allows me to continue getting paid to keep up, and it allows my clients to be invested in paying attention when those updates are made because, I mean, when's the last time you logged into a program you bought two years ago? Well, if it was a Facebook program you bought two years ago, that program may have been updated, or not depending on who you bought it from. Make sure that you're sticking with those changes. I know, for me, that is meaning that I'm going to be spending a lot of quarter one of 2017 running updates on all of the foundation programs inside of Hit the Mic Backstage; all of the how to use this network 101 kind of stuff, all of those trainings are getting totally refreshed based on the changes that happened in the last couple months of 2016.

That's going to mean a lot of work for me, but it's also going to mean that my audience is going to have to be committed to saying yes, I'm going to take some time to re-watch that training, to review those changes and see what I need to do, and how I need to evolve. That happens a lot more when people are continuing to invest. That was an example of where I looked and evaluated what my goals were, but also the impact that changing how I was doing something could impact my audience.

Another great example is your marketing. If you're not currently getting the results you want, something has to change. You can't keep taking the same actions and expect different results. I believe that is the definition of insanity. You have to change it up. A great example of that is changing your format. I went from writing blog posts, which was a real struggle for me to do consistently, just because it was a process I didn't enjoy, to doing this podcast. I've had zero ... zero problems, k

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Welcome to episode 328 of Hit the Mic with thee Stacey Harris.

All right guys, as we have just a couple of days left in December, I wanted to sort of stay on this track that we've had going about reviewing things, and making sure we're on track for our goals. I'm talking about this around the New Year's because honestly this is when most people are most likely to take action on this content. This is something you can do anytime. If you happen to find this episode in June, do this then. This is not a, "Okay, well when December happens then I'll do this," or, "I'll pay attention to this next year." This is something that you need to be looking at and thinking about regularly. That's really around this idea of not making it hard for people to pay you. Not making it hard for customers to say, "Yes," for clients to book time.

There's a couple of things that I want you to look at.

By this I mean does your website have sales pages? I know that sounds like a kind of ridiculous question, but I encourage you to really look at your website. Is there actually a place where people can go on and book something, purchase something? Take an action that gets them toward giving you money, or even better, just straight up give you money. Pay attention, that's actually there. It's easy to think it's there, and it not be there. A great example from my own experience, where I messed this up big time for a year, maybe year and a half, was I have a speakers page on my website because I speak. However, there was not a contact form on it.

Now, there's another contact page on my website, but I wasn't making it easy for people to enter their information and say, "Hey, we'd like you to come speak at such and such event." I made it really difficult for potential customers to say, "Yes," for someone to pay me. Go back and make sure that's there. I remember early in my business I had my consult page, and I did the same thing. There was no payment button on there, there was no way to actually hit the button. They had to email me, or send a contact and say they wanted to book me. Then I had to send them an invoice. I made clients go through this unnecessary steps to actually work with me. Look at your sales pages, make sure there's payment buttons, make sure those payment buttons work, make sure those payment buttons don't end up on links that are broken. This is something I actually experienced on somebody else's website recently.

I went to go buy something, and I couldn't because the payment buttons were broke. This was an evergreen product, it wasn't something they were launching. It was just somebody had recommended it to me, they had gone through the course when this person ran it live and they were like, "It's fantastic, you should check it out." I went to go check it out, and the payment buttons went to a link, but it was just a payment process homepage, website, homepage for me to sign in. It wasn't a place where I could make a purchase. It was going to sign me into my account on PayPal. That's not going to work out real well. I did email them and say, "Hey, I think this might be broken."

Go and check those things, make sure your buttons are working, make sure your buttons are there. Make sure your buttons look different than the rest of your text on your page. Give us a clear look at where the call to action is, make sure there's a call to action. Make it easy for us to purchase. This is going to be your sales pages, for sure. Also on your website make sure there's actually a link to those pages in the menu bars on the website. This is

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Welcome to episode 327 of Hit The Mic with the Stacey Harris.

Today, I want to talk about three things you need to know about your business. As we sort of refresh for the new year, and as we close up this year, there are a few things that sometimes in the course of running our business we forget, we don't give stock to. Today, I want to cover those three things. It's going to be a short, quick one, because I want you to take action on this stuff. Again, I want you to make sure you're sitting down and evaluating these pieces, because they will feed into all of the stuff we talk about in literally every other episode. Certainly going into some of the episodes we're going to have in January, I want you guys to have these foundations in place of knowing this stuff. It's easy to say, "I'm in year two, three, seven, ten. Of course I know this stuff."

Are these choices the same as they were the day you made them the first time? Are you in the same place? Are you aligned with the people who you're talking to now? All of those things. Let's jump in. Okay, so the first thing I want you to know about your business is what are your goals? What are you doing? What are you building? Why are you building it? I don't just mean this from a, "Oh, I want to make a million dollars," or, "Oh, I want a six-figure business," or whatever variation of that you're hearing all over the place right now. What I'm talking about is your lifestyle goals, the impact you want to have on the world, those goals. The time you want to spend with your friends and family, those goals. The time off you want to take, the trips you want to take, where you want to live, what you want your life and your business to look like, those goals.

Because what you are doing right now may not serve them. This is something that I came face to face with really early in my business. It was the cause of a lot of change. I've ran into it a couple times. When I first opened my first business, which was a virtual assistant practice. About a year into that I realized that the business I had created wasn't at all aligned with my goals. Then, I evolved and I started Hit The Mic Marketing, which is of course now The Stacey Harris. Again, I ran into a situation where doing what I was doing was not aligned with the goals I had for my life. I was never going to hit my income goals in that business model. I evolved further into The Stacey Harris, and now I've got Hit The Mic Backstage, and we do consulting on a much more limited basis, because it allows me to take the time.

We're putting staff in place for next year, so that again, Charles and I can both take the time to be fully unplugged and still supporting our community and still generating revenue and still doing what we need to do to keep the train a-moving, if you will. Look at your goals. What are your goals and does your business model serve it? Does your pricing serve it? Because you might find a disconnect. You may have had a really successful year on paper when you talk money, but were you happy with your business? Is it aligned with the goals for what you want? Pay attention to that.

Number two, clients. Yes, this one's a really important one. Unfortunately, it's one of those ones that sometimes we skip over. In the interest of hitting those financial goals, we will set aside, we will lower the priority of some of the more focused projects on our goals and who we want to work with, and how we want to serve them in the interest of it being a really great payday, it being a really big spike in our revenue. I want you to make sure that you are still serving the people you want to serve. For me, this meant shifting ... This was a big reason behind the push of Hit The Mic Backstage.

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Welcome to episode 326 of Hit The Mic with the Stacey Harris.

All right guys, today we're going to talk about when free advice is bad for business. Now, I want to preface this by saying I am all about giving it away. I'm all about providing free value. That's why we've done 326 episodes of this show. That's why I do guest posts, and I appear on podcasts, and I do all sorts of stuff. I do free challenges, and webinars, and speak, and do workshops and things like that, because I'm all about making this simple, making this easy, and giving you exactly, exactly what you need.

However, there is a time, there is a situations were free advice is detrimental to your business, and where asking for free advice can be detrimental for your business. That's in these situations. When someone with an expertise has hired you to provide a service, do not then ask them for advice. If you're a business coach, and your hairstylist is asking for business advice, or you are a graphic designer, and your landscaper wants logo advice, or if you are a copy-righter, and your masseuse wants copy advice, that's not okay. It's okay for you to say, "No." This is the situation I'm running into more and more and more frequently, where in person, I'll meet someone, I will be using their services, they'll ask me what I do, I will tell them what I do. Then, they proceed to ask for social media advice.

Or, I will have hired someone to do something in the business, and we will be working together, and they will ask me to, "Just real quick, did you hear about whatever? What should I do about that?" Here is the deal, the person paying is the person receiving the service, not the person getting paid. Make sure when you're providing a service that you're providing the service, nothing more, nothing less. You're certainly not asking the person, the customer, for free advice. Make sure if you're the customer in this situation, that you are setting the boundaries and standing up for your value.

Just because you happen to be sitting in their chair, or in their office, or wherever, or on the phone with them, doesn't mean that you have to answer whatever's being asked. Now, don't just ignore it. That's pretty awkward, but be really clear that that's not okay. This has happened to me a lot recently. We moved to Southern California recently. I've been going to a lot of like consults to keep the hair pink, and getting a new trainer, and a new massage therapist, and a new nail tech, and new lash person, and all of the things I need to look like me. I've been re-finding those service providers. Inevitably we have the conversation of what do I do? Then, inevitably the conversation rolls into, "Did you hear about this? What do I do about that? How could I? What do you suggest?"

It becomes very quickly, if the boundaries are not laid out, and I have learned this from this going badly once or twice, and not setting the boundaries, into me giving them a consult for however long the rest of my appointment is, which is sometimes line an hour. Which, if you know me, to book a one-on-one hour with me is $297 at the time of this recording. For me to be paying you X amount of dollars to do this for you is a bit counter-productive to my business plan. I learned that I really have to set the boundary. To do that I don't have to be like, "I'm not answering your question, screw off." Although, I have had to do that too. I give them a resource.

Somebody texts me and says, "Hey, how do I XYZ?" I go, "You know, this is the exact kind of questions I answer inside of Hit The Mic Backstage. You should check that out." That's the end of the conversation, I don't say anything else. In some situations, I can point them to a piece of content. "Hey

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Welcome to episode 325 of Hit the Mic with the Stacey Harris.

You know I'm all about making social simple, making it doable, and making it actionable. I want to talk about something that can get not just a bad rap, but also the positives can be over inflated. We're going to talk about automated social media, specifically the three things I want you to know about automating your social media. This is one of those episodes I really, really want you to make sure that you're doing what is aligned with you, what is aligned with your goals, and what's aligned with your strategy. Automation and social media are one of those conversations that can just, it can get out of hand, and it can get out of hand fast. I want to sort of bring it back in, and talk about some fundamental things that I want you to know whenever you're having those conversations in Facebook groups, with your biz BFF's, your peers, your colleagues, or even total air quotes here, "Social media experts," who may or may not actually be experts. Just saying, okay?

Whenever you hear advice around this make sure you're sort of paying attention to these three things as you hear that advice, okay? That's all. Let's jump right in.

It really isn't. I know, I'm sure that you thought I was going to start off with a whole other thing, but I really wanted to start off by saying, "It's not evil, it's not the end of the world." It is simply a tool. It is a tool that can be used badly, and it is a tool that can be used really, really well. It's a tool. It in itself is not good or bad, it's all about how you use it.

Make sure that you understand the impact automating your social media has on the people who see your content. On your ideal clients, the people in your community, all of those people, that's what you want to think about. That perspective. When you're considering if you're going to automate at all, or if you're going to automate everything, or if you're going to automate parts of your social media. By the way, there's only one right answer to those three options, between those three options. Make sure you're thinking about the impact it has overall, because that, that is where you get into sticky trouble. That is where you get into people feeling like maybe there's a disconnect, or maybe not getting enough of you because you're not putting out enough content. Maybe you're feeling like you're on social all of the time, but contents just not getting out. Factor that in. Again, automation on it's own, not evil. It's all about how you use it so pay attention to all of the pieces around it.

That really leads us to number two.

This is precisely why it's not evil. This is going to be ideally a part of your strategy. It's going to be one piece to your puzzle that makes the other pieces a little easier to put in place. This is going to be the piece that allows you to stay consistent without being around 24/7. It's going to be the part that allows you to be there for your audience. It's going to be the part that allows your audience to see your content, even though they're not around at the same time you are. Maybe they're in different time zone, or whatever. This is also going to be the part of your social media strategy that allows you to engage when you are online, not just be fueling the content machine.

Again, this is a part of your whole picture, this is a piece of your strategy. This isn't the whole enchilada, it'

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Welcome to episode 324 of Hit the Mic with The Stacey Harris.

Let's do it guys, let's talk about the money. I sit back at the end of every year and I try to pay attention to what I spend. I do this more regularly than once a year now that Charles handles the bookkeeping, just full transparency. I'm much better at it when somebody else does the day-to-day of it, but I do like to evaluate what's going out because I want to know that I'm getting the value and that value may not be dollar-for-dollar, but I want to make sure that I'm getting what I need out of the financial exchange.

I sat down and I've been looking at the investments I made this year and so I want to tell you guys about the four best investments I made in 2016. I'm not going to be naming physical things you can buy, really more the mental investments I made that were financial investments as well, but they may be different for you as far as the specific thing. That will make more sense once I go on so I will just go on. Are you ready to jump in? Let's jump in.

Number one, and I'm doing this in no particular order, by the way. The first one we're going to talk about: focused coaching and mentorship. At different stages in my business I've thought I need need a coach or I need a mastermind, and I was always right. I did, I needed a coach or I needed a mastermind and the programs I invested in have been fantastic. The coaches I've worked with, the masterminds I've been a part of, all wonderful. However, I needed this year something really focused on my goals in a way that I've not done before. Generally when I've been this focused on something it's been from the perspective of a program. However, this year I really wanted coaching that was super specific to my goals, and so that's exactly what I did this year. I invested in what was going to move my goal closer.

I'm still in some of those investments, but that was hands down one of the best investments I made in my business because it was specific to what my goals were.  I wasn't trying to figure something out or working with somebody who could do nine different things for me and who was going to work on my mindset and who was going to work marketing and who was going to work on my program development. No, I got what I needed, so if you need to build and launch a program, find somebody who does that. If you need help with your money mindset, find somebody who does that. If you need help with your social media, find somebody who does that. By the way, I do that. Whatever it is, your needs.

It may mean working with a couple of different people throughout the year. I try not to be working with more than one person or thing at a time because I'm very cognizant of the percentage of my time that is working on my business versus actually working on my business from the perspective of creating content, executing the things that I talk about with these coaches and these masterminds, so that's important. Pay attention to that.

Find what it is you need. Absolutely if you have somebody you're working with on your mindset and you have somebody who you're working with on a program development, that does not need to be the same person. Get specific. Get really, really specific about what you need when you need it and do that. That's been huge for me.

Number two, saying no to things that weren't a fit. This was not a "I laid money on the table" kind of thing, but this was a "I didn't take money off the table" kind of thing. It definitely cost me this year on things I said no to. However, saying no to those allowed me

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Welcome to episode 323 of Hit the Mic with The Stacey Harris.

Welcome, welcome, to another episode. This week we're going to talk content marketing, and really I want to talk about three things you must know when it comes to your content marketing, because there's a lot of information out there about how you have to do X, Y, Z. If you don't do A, B, C, you're going to fail terribly. I want to do a little reality check with what is actually necessary for your content marketing. We're going to break down the three things I want you to know when it comes to content marketing. Again, we're going to keep this short and sweet, because I want you to take action on this stuff.

What I want you to do is I want you to do me a solid, I want you to listen to this episode, and then I want you to come over to Facebook.com/TheStaceyHarris, and let's hang out. Hit the post about this episode, and let me know your thoughts. How will you deal with this and if there are any truths I missed, and your favorite way to market with content. Yeah? Let's do that. Head over to the Facebook page, again, The Stacey Harris over on Facebook. I can't wait to hear from you and hear about the action you take on this episode. With all of that said are you ready to jump in? I'm going to imagine that you just said yes, let's go.

I podcast, I podcast because I like to podcast, I enjoy recording these shows, I enjoy editing these shows, I enjoy communicating in this way. I hope you enjoy consuming content in this way, because you're listening right now. If you don't enjoy it, you should stop listening, that's just basic information there. There's no right way to create content for you, you may be golden with video, you be an exceptional write, and rocking out blog posts is the way to go for you. There is no one way to do it. Yes, you have to look at who your ideal clients are, and how they like to consume content. You happen to be one of my ideal clients because you like to consume content this way. That works out for me.

Maybe your audience is all about reading, they want to be able to read. I'll be honest, that's one of the reason we added show notes with a direct transcript for these podcasts, is because I had so many people who were like, "I love your content, but I just ... I prefer to read. You're the only podcast that I can listen to, but I prefer to read it." Now we have transcripts for you guys. I think Denise Duffield-Thomas does the best job of showing you there's no one way. She actually produces content every week in three different ways. It's just one piece of content. She's got a video, and that transcript full from the video is the blog post with a video embedded, and you can also get it in audio form as a podcast, so you can take it with you if you want.

Again, she's not creating three different kinds of content, she's taking one piece of content and repurposing it into three things, so that she can get to everybody the way they want to consume content. Again, there's not just one way. Do what works for you. Initially, you don't have to repurpose it into all of the things, you can start one place. 

If right now you really enjoy writing blog posts, great. If in six months you decide to launch a podcast, fantastic. If in five years you decide you want to do something like Denise does where you have a video that gets repurposed into written content and audio content, fantastic. You're not stuck with this forever.

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