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Welcome to episode 312 of Hit the Mic with The Stacey Harris.

Today we're pulling back the curtain on a big part of Hit the Mic Backstage actually. I get a lot of questions about running a membership and how I started it and things like that. What I want to talk about today is not so much how I started something but why I'm changing something.

Up until now, the community part of Hit the Mic Backstage, which I guess I should rewind and say this. Hit the Mic Backstage is a private community full of a library of trainings on everything from Facebook to Twitter to LinkedIn to SnapChat to all the major networks. Plus some content marketing stuff like blogging and video. We have guest experts who have joined us to talk about Facebook groups, to talk about getting publicity from major publications and finances and all sorts of things. It's a really cool part of my business that I absolutely love running. It's without a doubt my favorite offering. I have the most fun doing it.

It's a little more than a year old now. The consistent feedback we get from members is that the most valuable piece is the community because in there we do something called Office Hours where I answer questions. We do profile reviews once a month. I share news as it happens. We talked about last week with the Facebook changes. All that stuff went out to the private community and Hit the Mic Backstage first. Up and until the last couple of weeks, the private community was completely on Facebook. There was the membership area that is on the website with all the trainings but the community part where you connected with each other and with me, that all happened on Facebook and a private group.

Recently though, as in the last couple of weeks, I changed that. It is now a private forum on Hit the Mic's Backstage site, instead of being on Facebook. I had a lot of questions from members about it and it's something I thought about for a really long time and struggled with, but I wanted to pull back the curtain and share why with you today. That's what we're going to do.

When it comes to building a community for your membership. You want that to be a place where, not only to get engaged and connect with each other but also where they're getting value. For me it's one of the easiest ways for me to provide value because I can simply kind of share what's going on. Hey this is happening. Facebook made this change or SnapChat evolved this way or here comes Instagram stories. These kind of things or quick updates like you know about the fact that Facebook ads might be running you a little more right now. They're not broken. You're not doing anything wrong. It's just what happens this time of year.

I really, really like that. I really like being able to provide that value. Again, it's consistently one of the top value pieces for members when they talk about why they stay and why they tell people to join. It's really important to me that I'm able to consistently provide that high quality, high level experience. That gets really hard to do when you talk about building it someplace you don't control.

Facebook and all of its wonder is a very busy place. There's a lot going on and there's a lot of pulls and draws on your attention in that space. I don't know what they are going to do with Facebook groups in the future. I'm not saying that something's coming or anything like that. I don't know. Believe it or not, Mark Zuckerberg does not call me up and ask approval before making these kinds of changes. That would be super cool if he did but he doe

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Welcome to episode 311 of Hit the Mic with The Stacey Harris.

Yay Facebook changes! I know you're excited, I'm excited, we can hardly contain it. Let's jump right in. We're going to talk about three big Facebook changes happening rolling out now, and over the coming weeks. They're all going to have an impact directly on you. I want you to pay attention. This one would be a good one to bookmark, and maybe highlight for your Evernote some spots in the show notes. We've got the full transcript. Because these are going to be some things that are going to impact you again as they roll out in the next few weeks.

Update number one. There are some brand new call to action buttons coming to Facebook pages.

Up until now you could do things like visit a website, sign up, watch video, call, those kind of things. Now, Facebook is actually hooking up with some third party apps to make that call to action button even cooler. Right now, they're talking about the current list of services for appointment booking, or requesting contact. Home Advisor, Microsoft Bookings, My Time, Booker by Booker Software, Booking Bug, Front Desk Porch, Setster, Simplybook.me, and Talk Local. These are going to be appointment booking softwares.

If you want to have a call to action to book a consult with you, free 15 minute call, you could hook it up through these services. They simply hit the button. Yeah. How cool is that. That's going to be a really powerful thing. There's also going to be some Foodorderdelivery.com, and Slice. They're also going to be able to buy tickets through things like Eventbrite. If you have an event happening, maybe you run a networking business, maybe you do workshops, and you sell your tickets through Eventbrite. That's going to be really amazing. Also Ticketmaster and Fandango, which are probably going to be less helpful for you.

I'm really excited about the Eventbrite connection, and the appointment booking connections. I think that's where you are going to see the biggest impact. These call to actions are going to be that big blue call to action button that sits under your cover image on your Facebook page. Again, if you want to send people right to booking a 15 minute consult, or right to booking an event ticket ... In addition to being able to connect them with lets say your phone number, or a contact form, or a sign up for a program or whatever, you're going to be able to send them right to actually doing something.

It's a really cool integration. I'm excited that they're taking this in this direction. I'm excited to see how it evolves. I'm really impressed with what they've got going on. If you want to add the button, it's the same process as adding your button now, however there's going to be some sections you can choose from like booking your service, get in touch with us, learn more about us, make a purchase or donation, use an app. If you go to book our services, you can see book now, and then you'll actually be able to select options, and see which booking service you want to connect to.

I haven't mentioned this yet, but you are going to need to have an account with that third party service. I shouldn't need to mention this, but if you don't have a Microsoft Bookings account, you won't be able to set up bookings. This may be a premium service that you need to pay attention to depending on who you're using it through. This is brand new, so some are still rolling out. It's coming soon when you look at the partner app and services area, but it's rolling out. I'm really excited about it. Especially for those of you who I know listen to the show that are health coaches, b

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Welcome to episode 310 of Hit the Mic with The Stacey Harris.

Let's talk hiring, so a lot of us tend to, and I'm totally raising my hand on this one, guys, wait too long to hire help, and so today I want to talk about some ways you might know it's time to hire help, and some different ways that you can get help, because I think there's a lot of perception around, "You have to have XYZ, and that has to work," and that doesn't necessarily work for everybody, because we all have our different needs. We all have our different strengths, and that's okay. That's totally okay.

All right, so let's start with how you might know it's time to hire someone?

Number one, you want to make more money, and you have no time. Not in a you need to trade more of your time of money, kind of one to one thing, but it's hard when you're slammed with keeping up with the business you've got, to do two things. A, market your business, so you continue to have consistent income, instead of that peaks and valley roller coaster kind of vibe, when it comes to your money, which sucks. Okay. There's no two ways to talk about it. It blows, but you also don't have any time to grow anything outside of your one to one offerings.

Maybe you want to create a passive income product, to not necessarily replace your one on one, but to supplement it, or maybe you want to create a group program, so that you can serve more people at a lower price point, because you know that there's a group of your audience, who really wants to work with you, but they can't. They can't swing your one on one rates yet. They're not there yet, so you want to have a lower cost group program, or something like that. Maybe it's you want to have the time to create a passion project. Maybe it's a book.

Maybe it could be anything, really, but to have that space, and that time to make more money through some of those other avenues, you got to get some of the stuff off your plate, and now we talk about this a lot on the Your Biz BFF podcast I do with Brandy Lawson, where we talk about not just delegating, but deleting, and so that may be something you need to do, but there's going to be some of that stuff that does need to get delegated, and it does need to get put on someone else's plate, so that's a really good indicator that it's time. Number two, there are things you are avoiding that have not been done in a very long time.

A personal example of this is my accounting. Before I handed it off, it would sit, and wait until, quite frankly, I absolutely had to do it, which is usually tax time, and then I'd have a year's worth of receipts, and invoices, and just stuff to input, and check, and verify, and find, and it sucked. It sucked hard, and so it ended up usually taking a lot longer than it needed to take, but also, I really, really, really needed to get someone else to do it, and so that's what happens now, is I don't do it, but if there's something like that for you, it could be keeping up with your social media, it could be your accounting, it could be getting started with consistent content, it could be getting transcriptions for your podcast, another one for me.

It could be absolutely anything. If there's something you're avoiding that you know can't be deleted, it can't be skipped, it needs to be done, that's a good indicator that it's time to hire, so those are the two things I want you to focus on, on initially. I think, a lot of times, we think, "Oh, it's time to hire a VA, because someone in the world told me that that's the only way I'll be successful." The frustrating thing with that is usually you don't know what to give them, and worse yet, you

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Welcome to episode 309 of Hit the Mic with The Stacey Harris.

All right guys, time to answer one of the most common questions I get. This comes up all the time at Hit the Mic Backstage. It comes up all the time at speaking events, when I work one on one with people. It's hands down, top five most common question. That's how to actually get seen on Facebook. How do you actually get eyes on your content, on your value? It can feel kind of like you're screaming into the abyss, like you're yelling into either a very crowded or a very empty room, depending on the day. I want to talk about actually getting connected. Actually getting eyes on your content. We're going to talk about the three things you must know about getting seen on Facebook.

The first one is a "what not to do," because what happens is people tell me, "You know, I'm not getting any traction with my page. I can't get any sort of reach. No one's seeing it, but when I'm posting to my profile, everybody sees it. I get so many comments. I get so much engagement, and so that's where I post, or that's where I go live." Here's the deal, and I've said this before, but there's always somebody who's listening that hasn't heard it yet, and I really want to make sure that you guys don't get dinged with this. Stop doing that. Here's the deal. It is against the terms and conditions, that thing you agreed to without reading- we all do- on Facebook, to use your Facebook profile, so the place you have friends, not page likes but friends. That's your profile. It's against the terms and conditions to use that, and this is a quote, "primarily for commercial purposes."

Here's the thing, though, guys. Facebook gets to define what "primarily" and what "commercial" mean. It's not up for debate. Although you think your once a week blog post is not promo, or the once a week when you go live is not primarily, Facebook might. Especially if you start getting people marking your stuff as spam, or with any sort of negative feedback. When you're using your profile to connect with every single person who sends you a friend request, or you're going out and trying to collect an amass of friends based on your groups and things like that, you're more likely to get that negative feedback, which is more likely to bring you to the radar and attention of Facebook, and you doing these things.

I get e-mails all the time from people telling me, "I lost my account." Or, in some cases, "I got a warning and now I can't participate in groups or whatever." If you want to keep your account safe, you have to follow the rules. To do that, you've got to use your page. The only time you are cool doing any sort of marketing or promoting using your profile is inside of groups, because you can't use groups as a page, something that I kind of actually like, but that's a whole other talk for a whole other episode. You're cool there. You still want to be using it the right way. You still want to be sort of ... You don't want to be gaming the system with it. You don't want to be mass posting a ton of just useless stuff. You want to be providing value, and we'll talk more about that next, but if you're doing any sort of status update to a page or a profile, if it has anything to do with your business from a marketing perspective, it needs to be on your page. It's not open for discussion. It's not up for debate. It's the way it is, so just do it. All right?

Make sure that you are, again, using your page, not your profile, to market. It's mandatory. Let's move on to number two. Quality matters more than quantity. It can seem like Buzzfeed, and The Today Show, and Starbucks, and these massive brands are posting mul

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Welcome to episode 308 of Hit The Mic with The Stacey Harris.

All right guys. It's 308 and today we're going to talk about online summits. Humblebrag here. I get asked to do a lot of these online summits, virtual summits where an organizer brings together 5, 10, 15, 50, it just depends on the summit, experts in their industries and does video interviews, audio interviews, and then offers them sometimes for free, sometimes paid, but usually the ones I get asked to be a part of are a free short term thing and then there's a paid upgrade, so you can get the recordings or extended trainings or something like that.

Here's the deal. They're really common. I notice they're making a resurgence now. They had gone down a little bit in frequency, I noticed, for a while, and they seem to be coming back. They can be really valuable, both from a listener participant perspective as well as a host perspective, as well as a guest expert perspective. They can be, in some situations, so today I want to talk about if they're worth it or if they're a waste of time. I really want to talk about that in three ways. We're going to start with from a participant perspective, then we're going to talk about from a host perspective and then we're going to talk about it from a guest expert perspective because it really does have different checklists for each one on whether it's worth it for you or not.

I want you to realize that all of the things that I mention here, all of the things that I talk about in this space, these are my opinions and it's not the case of every summit, good or bad. Be cautious whenever you go into these situations where you're going to be partnering with someone, or where you're going to be learning from someone, or where you're going to be bringing people in because that is a representation of your brand. Remember to evaluate these situations on a case by case basis, but let's dive in. Cool?

Okay, so first we'll talk about as a participant, online summits, worth it or a waste of time? It depends. Yes, that's going to be the answer for all of them, but it depends. They can be worth it if, big if, you have the time and there's something specific you're trying to learn. I think in your first, I don't know, definitely in your first year, maybe in your first two or three years, depending on how you're moving through your business and what space you're in, it can be really easy to fall into a habit of literally saying "yes" to everything when it comes to learning. Every free program, every free opt-in, every free eBook, and maybe even a lot of paid programs and paid summits and paid downloads and things like that.

It can get really easy to be like, "I need to do all the things so that I can be successful because so and so is doing this and they're teaching so they must have it all figured out. I've got to do it. It's the only answer." I want you to really pullback on that because there legit is such a thing as too much information. There is absolutely such a thing as too much info and here's the deal. A lot of that information is useless not because it's bad information, not because the people who are teaching it are trying to pull one over on you, but because you spend so much time in this cycle of consumption that you're not taking action. Make sure that you are consuming information that's actually going to move you forward because you can take action on it.

Before you sign up for another online summit, make sure that there are people who you respect participating and there is content you actually need to learn and implement right now and if there's not, but maybe there's this one training and you were like, "I just know at some point that information's going to be valuable," h

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Welcome to episode 307 of "Hit the Mic with The Stacey Harris.

All right guys, 307, and we are doing another tool review. I love social media tools, I think they're super fun to play with but here's the deal. There are a ton of them, a ton of them, we've reviewed a bunch of them before. I talked about this last week. The one that's going to work is the one you use. For some of you that might be CoSchedule, and CoSchedule's what we're going to talk about today. I'm going to show you the three things you need to know about CoSchedule and I really want you to pay attention. If you are somebody who uses Wordpress.org, as in it's self-hosted, because on .com you can't have plug-ins. If you use Wordpress.org and you need help managing not just your social content but helping with your overall content strategy, and scheduling, and editorial calendar and stuff like that, this is going to be worth listening to because I'm going to break down why this might be the tool for you.

Again ... 100% again, there is not one tool to rule them all, that's uniform for everybody. There is however maybe one tool to rule them all for you, and this might be it. Again ... Again, again, again, it's about the tool you will use. Check out CoSchedule if you listen to this and you think, "Hmm, that sounds really fantastical," then great, check it out. However, if you listen to this and you're like, "I'm happy with the tool I've got, it seems like everything ..." Then stay with the tool you've got. This is not me saying everybody needs to use CoSchedule. Full disclosure, I don't use CoSchedule. I used it for the purposes of telling you guys about it today but I'm going back to my tool, eClincher, because that's the tool that rules them all for me.

Again, everybody's different and there's no wrong choice here, just do something. Cool? All right, now I will get off my soapbox on that one, put it away for now, and let's dive in to the three things you must know about CoSchedule.

Number one, CoSchedule, not just a social media management tool.

That's right. What's cool about CoSchedule is it really does a great job of bringing together ... I'm actually pulling up the website in front of me so that I can tell you guys some specific features that I really loved. It actually does a really good job of bringing your content marketing plan into one place. What's cool is it will actually live inside of your Wordpress site. When you pull up a post you can see your scheduling stuff. You can pull up your CoSchedule calendar so you can schedule from there.

What I really loved about this tool is, again, if you're looking for a one stop shop kind of vibe and you want to be able to jump in, get it done, rock out your content, rock out some social and be out of there, this very well might be the tool for you because this makes that super, super simple. What you'll see once you install the plug-in is on each of your posts down at the bottom you'll actually see your calendar. You can connect your social profiles there and then you can set up your shares to go to the different places. It really allows you to do it right inside of your actual site. You don't have to take your link and go to another site, figure it out there, and so on and so forth, keeping jumping through the tasks.

What's cool is there's two levels, there's a team level and a solo level. If you've got a marketing team in place, maybe you've got a VA that helps you with your marketing or maybe you have somebody who helps you who's in a marketing role. You can give them access as well and they can go in and take care of this stuff, but you still have the admin access that can go in

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Welcome to episode 306 of Hit the Mic with the Stacey Harris.

Real talk time, guys. How many of you are having a little bit of a tough time getting back into social media? Summer can sometimes mean we take a little time off, we slow down a little, and one of the things that can sometimes fall through is social media. Or maybe in September you launch, you hit that back-to-school vibe, launched a program, so you were feeling a little burned out, took a little time off, and now you're still trying to get back into it. You're not alone. Actually, I get this question a lot.

Today I want to talk about the three things I want you to do when it's time to get back on track with social media, because it's not bad to step back. It's not impossible to get back into it. However, a lot of times the most painful part is the stress we put on ourselves about, like, "Why isn't this done? Why am I not doing this? This has to happen and I haven't done it. I suck." Then, now you've just attached all of this negative garbage to doing it at all, and so we continue to not do anything with it. That goes longer and longer and longer, and it gets harder and harder and harder to get back into our mojo, get back into being social, get back into community building, get back into providing a real value. Yeah, magic word there, "value."

Here's what I want you to do, three things. Let's start off at the top. Number one, reevaluate what you were doing. Step back. Look at your strategy. Look at your clients. Look at who you're attracting. Look at your community. Look at your ads budget. Go through and evaluate everything. Clean house. This is something you should be doing pretty regularly anyways. I try to touch base on my strategy about once a quarter, ads budget maybe a little less than that just because it's laid out beforehand what I want to spend around launches and things like that.

Look at all of the pieces and make sure that all of the things you were doing feed your goals right now and feed your goals moving forward in the next quarter, in the next six months, however long you want to look at. I tend to look at like 12-week periods when I'm doing this evaluation because any longer than that and my brain goes blah, which is a technical term for brain-fried. I like 12 weeks. If you haven't read The 12 Week Year yet, definitely do that. We actually reviewed it over on the Biz BFFs podcast, Brandy Lawson and I, and she and I have both started using that in her businesses. It's a really cool way to break down the overwhelm, and it may help you stay more consistent on social over time because you're looking at that strategy at 12-week chunks and not, "I have to do this forever."

Again, look at your strategy. Look at what's been happening and look at what needs to be changed or executed on moving forward, because that's going to be really the difference maker for you in actually getting stuff done. Step one, reevaluate your strategy.

Number two, get started. Update your graphics. Update your bio. Update any links. I find a lot of times, especially for clients who go into maybe a post-launch lull, I call it the launch hangover, and they kind of disconnect, what I'll find is they'll hire me to come in and do a consult and I'll be looking at their stuff and I'll say, "Why am I linking to a sales page that doesn't work any more in all of your bios?" They'll go, "Oh, I forgot to change that after the launch." Clean house. Check your bios. Check your p

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Welcome to episode 305 of Hit the Mic with The Stacey Harris.

Hello, hello, it's a new month and I'm super excited to share 3 things you must know about social media in October, 2016. We're going to touch on a few things that are really good anytime, but they've come up a lot in either one on one calls, and that actually the second 2 things we're going to talk about both came up in Hit the Mic Backstage over the course of September. I answered out for them, and now I wanted to bring it to you, because I find when these things come up for me over and over again, it's because I need to share it with you, so that's what we're doing. We're going to touch on again, 3 things you need to know. Let's jump right in.

Number 1, this actually came up, I spoke at WordCamp Phoenix, which is a WordPress event in Phoenix, Arizona, this last weekend? Yeah, last weekend. This came up in a couple of conversations I had with people, either they were asking me a question about tools, or just in the course of our conversation about social media. I realized this is something that a lot of us struggle with, and that's the idea of choosing a tool. I had a lot of questions about, "I am in x, y, z business, what should I use for social media? I do x, y, z, what social media tool should I use?" Here's the thing, there is exactly 1 tool that everybody should be using. It's the tool you'll actually use. I like eClincher, I am a huge fan of eClincher.

I've talked about it before on the show, we did a whole episode about it. We've done episodes about several tool options, I can link to them in the show notes if you want to go to thestaceyharris.com, episode 305, I will actually link to all the episodes we've done on tools. We have another one actually coming next week, we're going to be talking about CoSchedule next Friday. Here's the deal, all of these tools have exactly one flaw. They're not going to do it for you, you have to actually use them. That's not a flaw so much as how a tool works. When it comes to choosing a tool, try a bunch on. That's why they all have trials, and a lot of them have free levels that you can get started on. I think Buffer has a free level, and then you can actually trial the awesome, which is their premium level, which you need for stuff like Pinterest scheduling and access to more networks and stuff like that.

You can actually get a feel for these tools before you have to commit to them for life. Try them on, and use them. If you find that you get in and you hate the interface, and you just can't function there, choose another tool. There are dozens, if not more. Social media marketing tools out and about and around. They're only going to work as well as you show up and you use them. Make sure you're utilizing those tools, try them out. Again, I will have links to a few of my favorites. My go to recommendations, because people still persist and want to know these, my go to is eClincher. I went from using 3 different tools to just eClincher. We've been using it for, I want to say like 6 months now, and we love it, it's fantastic. Hands down my favorite social media tool I've ever used.

I'm not saying it's a tool I'll use forever, they could make changes, they could not make changes and somebody else could come in and fill gaps that show up in the future. It's hands down my go to when it comes to social media tools, I love it. eClincher is my recommendation. If you're looking for something free, Buffer's a great place to start. Hootsuite's a great place to start. I think Buffer is more intuitive and more a

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Welcome to episode 304 of Hit the Mic with the Stacey Harris.

I want to talk about manifesting today. Before you throw in the towel, and you're like, "Stace, don't get all woo on me," give me a minute. Because the reality is is a lot of the things that we need to do for our mindset, and for manifesting our goals, really comes out of pretty logical stuff. It really comes down to things that we need to do to be successful on social, to be successful with our email marketing, and to be successful as entrepreneurs.

Before you discount this stuff as sort of like out there, or a little left field, or woo woo, or however you want to describe it, hippy dippy as my family occasionally refers to it, is realize that a lot of this is very logical. A lot of this is stuff you need to be doing to set yourself up for success anyways. If like me, you already lean a little to the woo, you're going to enjoy this episode definitely because we're talking about some of the things that you can be integrating into how you run your business, which can make it feel a lot more aligned with you, and can also make it a lot more successful.

That's what we're going to talk about today. What learning about manifesting taught me about marketing. First of all, big shout out to Denise Duffield-Thomas, who has an amazing free manifesting course, a great book, and of course a larger program called Get Rich Lucky Bitch, of which I'm a part of, and an affiliate for, full disclosure. If you happen to click on the links in the show notes, I may at some point, and you decide to purchase something, I may get a commission. That in no way impacts my recommendation of it. I've been a part of the program for I want to say almost two years now. It's been a game changer for my business, and so I'm happy to share it with you guys.

I learned about manifesting from Denise Duffield-Thomas. Someone recommended her book, Get Rich Lucky Bitch, to me. I read it. I consumed it as quickly as possible. I read it again. I loved it. I really went back and forth purchasing her program. At every level, at every extra bit of work I've done about manifesting, it's impacted my business not just from a income level, from, "Wow, I made more money," sort of thing, but I've learned a lot about my business and how I market. That's what I want to talk about. One of the things that Denise Duffield-Thomas, and a lot of people who talk about manifesting talk about is clarity, sort of knowing what you want, and being really clear in telling the universe, or whoever, whatever, what it is.

For me, it's always been telling me really clearly what I want. Because when I know very specifically what I'm working towards, it makes it really easy for me to keep going. Meaning one of the easiest ways for me to get off track on a goal is to not know exactly what my next step is. If I don't know exactly what my next step is, I tend to stop stepping. I tend to sort of move in a new direction, or go backwards, or just stand still with something. For me, it really, it really does come down to clarity, knowing exactly what my goal is. For example, let's say you're launching a new program, and you want to have a hundred sign ups. Great. That informs everything you do before that.

Whether you want to call it setting small goals, or aligning yourself with the universe, or making an action step list, the reality is the same. That clarity of your end result is what allows you to start walking the path to

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Welcome to episode 303 of Hit the Mic with The Stacey Harris.

Episode 303 today, and we're talking about social media goals. A lot of times it's easy to get into this process of executing. We're on social, we're doing things, we're scheduling, we're curating content, we're posting our blog posts and our podcasts and whatever, but what's the point exactly? What are you trying to do? I want to talk a little bit today about setting some social media goals, and more importantly, the 3 things you must know about setting social media goals. Because, especially for us entrepreneur types, we seem to really thrive when we have something to achieve. We tend to work really well when we are looking to accomplish a goal. Sometimes all the difference can be made on social media when you just have a lot of clarity about where you're going and what you're doing, and setting goals can certainly help that.

Let's jump right in with thing number 1, and that's where are you starting? Here's the deal, it's really hard to set goals, or work towards goals if you don't know where you currently are, you don't know what you're currently doing. You can't say, "I want to be driving a 1000 hits a day from this Facebook ad," if you don't know what you're currently driving. You need some concept of what's happening now. If you haven't in a while, and I'm sure there's a few of you who are shaking your head yes right now, check out your analytics. Check out your likes, and your followers, and things like that, but also dig into your traffic driver. What networks are you using that are driving the most traffic? What kind of traffic are they driving? Look at who makes up those likes and those follows. Pay close attention to the information you have in front of you, and use that information to inform your goals. Because you may see that all along Twitter has been one of your leading traffic drivers, whereas you're not spending very much attention, and you hadn't really thought about setting any goals around Twitter.

Then when you find out, "Hey, this is a major traffic driver for me," you can say with an educated mind, "I want to spend more time driving traffic using this tool. I want to utilize this tool to help build my following some place else." Whatever it is. First and most importantly, find out what you're doing now. Figure out what's happening now with your social media, because it's really going to be critical in setting those goals, and really achieving those goals. It's easy to say, "This is what I want to do." It's harder to put in the work and do it. Make sure that you check your numbers. That's something that you're going to need to do when you're talking about setting a goal. It's something that you're going to make sure you're doing throughout the working towards the goal.

Set up some milestones so you know this is what we're checking out in a month, in a week, this is what we'll check daily, this is what we check quarterly, whatever the length of time your goal sort of is set for. If you want to grow your following by a 100 people in a month, or in a whatever, make sure you're checking in on those numbers regularly. If you want to be driving a 1000 hits a day from Facebook, you need to be checking in on that daily to see what numbers you're hitting, what's increasing those numbers, what's decreasing those numbers, and figure things out from there.

All right. Let's jump into the number 2 thing I want you to know, and that is why does whatever your goal is matter? Meaning, what is the larger purpose of gaining a 100 new followers, of driving a 1000 hits per day from a Facebook ad? What is the next step after that? Meaning, are you trying to get a book

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