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Welcome to episode 322 of Hit the Mic with The Stacey Harris.

It's once again that time, real talk time. I want to talk about membership sites today because we passed our year anniversary of Hit the Mic Backstage a few months ago and I have spent probably almost the entirety of the second half and for sure the bulk so far of the fourth quarter this year all in on making my community better in every way I can, upgrading things, like the sales page, like the checkout system, the onboarding sequence, all of that stuff because of these lessons that I have learned.

The three things I want to talk about today, the three lessons that I want to talk about today are the things that I feel I don't get enough conversation, enough highlighting. I think we talk a lot about tech and plugins and content even, but I don't know that we talk enough about these things, certainly before you launch. These are things that I don't think I really digested before I started and so I want to talk about them with you today and I would love to hear your thoughts. Of course if you're a member already, good for you. Don't tell the others, but you're my favorite. You can come over to the private community and talk to me about this there.

If you're not a member yet, dude what's your deal? Head over to the Facebook page or even better, join the membership and come talk to us in the private community. That's going to be the best way to do it. All right? Let's jump in.

Lesson number one, and this is just a good business lesson in general, even if you don't have a membership site or want to have a membership site. It's not for everyone. Nothing that you do in your business will be something that's a fit for every single person. If you launched a membership site and you're just not feeling it, that's okay. Just because this is the thing that a ton of people really love right now, I know that I launched in August of 2015 and by October I think I knew of like 9 billion people who were launching membership sites. It's been the thing of 2016 because everybody wants the ever-so-mythical recurring passive revenue, which by the way a membership site is not passive.

It is recurring if you can keep members. It's not entirely passive. It is certainly more passive than a one-on-one is, but it's not as passive as say me selling on online program like I did with the Rock Star Guides. It's not for everyone. I happen to really love delivering value this way. I happen to really love connecting with my members. I really like being of service to the people I get to be of service with through Hit the Mic Backstage, but it's not for every business model. It doesn't make sense for everyone. It doesn't feel right for everyone, and guess what, guys? That's totally okay. If this is not for you, and you're like, "Well, everyone is doing it, and should I do it? Recurring revenue, rah, rah, rah. That would be great," but it just doesn't feel right, then don't do it, because you will never build the kick-ass program which you want to build if it's not aligned with you and how you best serve your audience. Don't force yourself into doing this. Okay? Promise? Look, I'm just going to assume you said promise, okay? Thank you.

Number two, sort of in that same vein, it is impossible to make everyone happy. The upside to that is through knowing who your ideal members are or your ideal clients, you don't have to make everybody happy. You just have to make them happy. Caveat to that though, you'll still not make all of them happy all of the time. You'll book cal

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Welcome to episode 321 of Hit the Mic with The Stacey Harris.

It's real talk time, guys. We're going to talk about the three things you must know about not having a Facebook group, because there seems to be this myth that the only way to get seen on Facebook is to have a group, and/or the only way to build your funnel or find success on Facebook or make more sales or grow your program or support your community is to have a Facebook group. It's not true. Even kind of true.

Now in many cases, Facebook groups can be incredibly powerful. I've talked about them immensely on this show. We've got trainings about them inside Hit the Mic Backstage. I am a big fan of Facebook groups. I use them a lot; however, like literally everything else, there's not one right way and one wrong way to use these tools in your business. There's not a "You have to do this" and "You have to do that." No. It's just not true, guys. The first things you have to know is that you don't have to just because somebody else is. Maybe it's because someone you look up to has had a lot of success with Facebook groups. Maybe it's your coach or something is saying, "This is the only way to do it." It's just not all true. Let this obligation to having a Facebook group go.

As of right now, right this very minute, I do not have a free Facebook group. I don't have a Facebook group that people can join free-of-charge. I do have a Facebook group for the Rock Star Guides and there's a Facebook group that goes along with Social Pro. There's no longer a Hit the Mic Backstage Facebook group. It's officially closed. We closed it yesterday, actually, and so everybody's over in the community now that lives right on the membership site, and guess what guys? The world has not come to an end. I haven't had a free Facebook group for probably about a year. I closed it down not long after we launched Hit the Mic Backstage, because quite frankly there was a lot of confusion over where to be and what group to join and the reality was if you want to engage with me in that way, if you want to have access to picking my brain and getting feedback and things like that, that's what the membership site's for. Offering that for free just didn't make sense for me.

Especially when you talk about the epic sea of social media focused Facebook groups. There's a ton of them and some of them are super valuable, but I don't have to do that to be successful in my space. I've clearly proven that. Yeah, guys. You don't have to do it just because somebody else is doing it. The second thing I want to talk about, the second thing I want you to really think about is sometimes not having a Facebook group can actually help your Facebook page. I know a lot of people are moving to Facebook groups because their Facebook page just doesn't have the same reach or isn't performing on the same level as it has in the past, but a funny thing happened when I got rid of my free Facebook group. The reach and engagement on my Facebook page and really on my Twitter accounts and all of those, it actually increased, because if you want to engage with me, you have to use the page. You have to use my Twitter profile. You can't just go into our free group and hang out with me there. Here's the deal. Focusing, going all-in on providing really stellar content in one place, focusing on building a community and building a reason for people to be there on your page ... Day after day, week after week, month after month, there's something to be said for that. There's value there.

In all reality, having a group didn't serve that goal. I know for a lot of people it does. I know some of you have had a ton of success with this, but again, if you'

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Welcome to episode 320 of Hit the Mic with The Stacey Harris. 

All right, so recently we talked about repurposing content and recycling content for social media. Today I want to talk about actually breathing life into the content that's on your website. Finding new ways to drive traffic to it or just straight up reviving it, updating it, repurposing it. That's what we're going to talk about today because your value continues to be valuable. I want to make sure that you are getting every last drop of value for your own business out of the value you're providing your community because the struggle is real when it comes to creating content.

As you may know, if you've listened to this show for a while, I'm actually recording this at the very beginning of November and this will go live at the very end of November and I am in ... This week has been back to back to back to back recording days where I'm recording 4, 5, 6 episodes a day of the podcast. That just reminds me how important it is for me to literally get all the use out of the stuff that I create, because as much fun as it is for me to create this content, the real fun is when you guys use the content and you get value from it and you see results from it and it works for you, whatever that is in that episode.

I got to find as many ways as possible to get it in front of you, so that's really what breathing life back into your content is all about. We're going to talk about 2 ways to do this. We're going to talk about updating your content, and we're going to talk about repurposing your content. Both of these are parts and options when it comes to knowing that your content can get seen again , can be valuable again, and can really help website traffic and things like that. Cool? Cool. Let's start with updating.

Depending on the way you put your content out, updating can actually look like a couple of things. Let's start with just the bare bones simplest. Let's start with blog posts. Written blog post, the best way to update it is to go in and just update it. Change any links that might be broken. Change any facts that may have changed. A great example of this is if you are somebody who like me who is in the social media space, things like Facebook measurements, graphic measurements, or tools you're using, or things like that. That stuff can get outdated because I'm discovering new things, networks are making changes, new things are coming out all of the time. That information evolves quite frequently and so that's going to be your simplest thing. Go in and just straight update the facts, update links and thinks like that. The next way to update might be to add to it. Maybe you have learned something else. Maybe you found another tip. You can always just add a couple of sentences. Change one of the points, update one of the points, give one of the points more priority than you did. You really are just going to go in an straight update the text.

Now when it comes to updating something like a podcast or a video series, it can be a little trickier because you now have media that you have go and edit and things like that, but there's still a way. Really, the best way you can do it is to update the text that's on the page that is alongside your video or alongside you're audio. We're doing this right now by going through and adding transcripts to the show notes. For the last, maybe 40 episodes, we've done transcripts with every episode, but we are just starting to go back and work through some of our most popular episodes and give an update to those show notes by adding a transcript of the show.

Again, this is

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Welcome to episode 319 of Hit the Mic with The Stacey Harris.

It's Friday and that means another 3 things episode. This week we're going a little bit left of center and we're going to talk about personal branding. I think this is such an important topic because there are some misconceptions around personal branding and having shifted to a personal brand a couple of years ago, I have learned a lot. A lot, a lot, so I want to share that with you because I know that there are a lot of questions about what's involved with being a personal brand and if you have any sense of yourself left. That's what we're going to talk about. These are the 3 things you must know about personal branding.

Number 1, it's not actually about you. I know, it seems strange, almost counter-intuitive because personal branding, I'm a person, on the brand, it's about me, but it's not really about you. It still ultimately about how you serve your community, whether you are a company that serves your community, or a person that serves the community, whether you are a product-based brand or an info-based brand or a service-based brand. Ultimately it comes down to solving the problem. It comes down to being the solution, and being the solution, again, not about you. It is about your customers, it is about your clients, it's about your buyers, whatever it is for you. That's what it's about.

Personal brand, not actually about you, and some of you are heaving a huge sigh of relief right now. You're like, "Wow! It's not about me. I don't have to be the center of this in the sense that I have to be on all the time and talk about myself at length ad nauseam," some might say. No, really, it's ultimately still about being a solution, being a value to the people who need your value, your expertise, your product, whatever. Again, personal branding, not actually about you. All branding in fact, guys. Pay attention to this. Not about us. It's about the end consumer.

Number 2, it's not about all of you. Often times the question I get probably most frequently about being a personal brand is, "Well what do I keep private?" This comes up a lot with social media in general, this what is for me and what is for everybody else? A lot of it is still not at all involved in your brand or your business. I am a business owner, I own the company. I am definitely a personal brand. I mean, TheStaceyHarris.com is the website. I run a membership site where I'm doing trainings, I'm answering questions. It's not outsourced to some third party team. I do this podcast. I run all my social. Here's the deal, though. That's not my whole life.

There's a whole section of my business an my life that don't all overlap, that don't intersect. For example, you will not see pictures of my son on my website. I think the only place you'll see him on social is if we are actual good friends on Facebook, meaning I actually have you in the close friend category. You will occasionally, and by occasionally I do mean 3 or 4 times a year, see a picture of kid. If you follow me on Snapchat, from time to time we will have fun with silly faces. That's it. He's not on my Instagram feed, I don't tweet about him. I don't post about him on any of business pages on Facebook. That's it. Although, he's a massive part of my life.

My husband is another great example. You do hear about him. You will occasionally see photos of him because he works for me, because he's who you reach when you email for questions about Backstage or though the website, you reach him first. You'll hear about him but you don't hear about our marriage. You don't hear about that kind of thing, our personal lives. Occasionally on Snapchat and

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Welcome to episode 318 of Hit the Mic with The Stacey Harris.

All right, guys. We're going to talk about sales funnels today, because I have been getting some push back on the idea of sales funnels. I was actually in a Facebook group, and I was talking about sales funnels, and stating that one of my goals was improving my sales funnels for Hit the Mic Backstage. I got some negative feedback about how sales funnels were, like, manipulative, and it was really, really interesting to me. I wanted to talk about this, because sales funnels are actually an amazing thing for you to do for your community, because they serve two purposes. One for your business growth, and one for your community. I want to break down those two things, and I want to just quick and dirty get rid of this illusion that sales funnels are bad. Sales funnels are your friend. All right?

First, let's talk about how sales funnels serve your community. Here's the deal. No one, no one at all, knows your business, knows your offerings, know how you provide value as well as you do. No one but you knows all the Tweets that go out and the Facebook messages and the e-mails and the content you've done. No. It's just, no one knows it the way you do, because you're inside of it. From the outside looking in, I still get people who ask me about a launch that I've been doing like crazy a month after the cart closes. I still get people who are like, "You have a membership community?" Yeah, I've had one for like 14 months, and I talk about it all the time. No one is paying as close attention to your business as you are, and that is true just universally, so you have to accept it. In having sales funnels, it allows you to guide the people who need you through a process. It allows you to say, "Hey, yeah, here is a small solution to your problem. Here you go. Oh, you need a little more help? Here. How about this?" "Hey, you want to go all in on getting help on this? Here you go."

That's really all a sales funnel is. It's just a path from lead to customer. That's it. It's not some sort of, like, magic trick. It's not some sort of massive manipulation. It's just guiding them down a path. It's no different than sending up a follow up e-mail after you've been to a networking event. It's just part of having the relationship grow. It's just part of having your value become clear to them. I want you to just release the idea that this is some sort of trickery, some sort of sorcery to get people to do what you want them to do. Really, ultimately, your sales funnel is not about you. It's about your client. It's about, "How can I provide value in this focused way to get them from A to B so that they go from problem to problem solved?" It's that simple. Not everyone goes all the way through the funnel, because not everyone needs to go all the way through the funnel.

There are absolutely people who click on one of my ads that is at the top of, let's say, the Facebook Ads funnel that leads into Backstage, and they listen to a podcast where I talked about Facebook Ads, and they get what they needed, and that's fantastic. There are people that go a little further and download the checklist and the Facebook Ads Guide, and that's as far as they go, because that's all they needed. Awesome. Great. You got what you needed. That's ultimately what I care about. Then, there are people that go all the way into Backstage, and go through the Rockstar Guide to Facebook that's in there, and they ask questions during office hours in our private forum. Great. I got to help those people too. Ultimately, this is about serving your community in a really focused way. It's impossible to do that when you don't have the pieces of a funnel in place. Yes, the funnel ultimately leads to you making money, but

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Welcome to episode 317 of Hit The Mic with The Stacey Harris.

Let's talk podcasting. I get a lot of questions about podcasting, especially now that we're 300, now 317 episodes into the show which apparently means I know stuff. One of the most common hurdles for podcasters, or wannabe podcasters rather, is what to talk about. That's what we're going to cover today. We're going to talk about the 3 things you must know about choosing a podcast topic because A, it is not as difficult as you think it is and B, I want you to stop using this as an excuse to no hit record on a podcast because that's what some of you guys are doing. I know things. Let's talk about choosing a podcast topic and let's jump right in. I want to keep this episode pretty brief because I want you guys to be taking action on it, so we're going to jump right in today.

Number 1, what problem do you want to solve for your audience? What problem do they have that they are looking to you for? That could be inspiration, that could be understanding, that could be education, that could be training, that could be permission to take things less seriously. It could be a lot of things and I'm talking in sort of a grand scale. In the abstract at a really, really bird's eye level, what problem are you trying to solve? This might be the problem your trying to solve in your business in a lot of other ways, but now this podcast is how you manifest.

For example, I have a podcast because a problem I want to solve is I want you guys to stop telling me you're dumb. I get a lot of I'm dumb when it comes to Twitter. I don't know anything about podcasting. I'm dumb when it comes to technology. I'm dumb when it comes to Facebook, and I hate it. Honestly. It drives me crazy because you're not dumb just because you don't know something. It just means you haven't learned it yet, and some stuff you don't have to know. That doesn't make you dumb, it just makes you focused, okay?

That's the sort of grandiose problem I want to solve with this show. That leads to me doing 2 episodes a week answering questions in a way that's very driven by making you not feel dumb. Making you understand that you can figure this stuff out, that you don't have to know everything, and that it's okay to just learn it as you go or say forget it, I don't need to know it, because that's cool too. There are things in this world I have learned I do not need to know. I do not need to know a lot of things. I can't think of anything right now off the top of my head that isn't insane, but I don't need to know a lot of things. I don't need to know how my car works. I don't. I just want it to work. It's the joy of marrying a mechanic, I guess, because he can deal with those kind of things but I genuinely don't have any interest in knowing it, I don't have any need to know it, okay?

There are things in my business I don't need to know. I don't need to know how the SEO on my site works. I know some, but I don't need to know it all. I A, have a plugin that gets me a lot of the way there, that helps with my limited knowledge. If I really, really want to amp up the SEO, I will hire someone who does know, because it's just not something I need to know. I do not need to know how to custom code my website because A, I have WordPress and B, I have developers. They know that stuff, okay?

Social media, podcasting, that may be stuff you don't need to know a whole lot about, but that's the point of me doing this show is so that you don't feel dumb. You can get the minimum viable knowledge that you need, you can dive deeper if you want more than that minimum viable knowledge, or you can say, you know what? I can hire Stacey. I can hire somebod

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Welcome to episode 316 of Hit the Mic with The Stacey Harris.

We all know that social media is a great way to connect, a great way to provide value, a great way to get to know your audience and their needs except what are you supposed to post? What are you supposed to share? Well that's what we're going to talk about today. We're actually going to breakdown building your content calendar because that is actually going to tell you exactly what to post. How awesome does that sound? Sounds pretty good right? All right, so let's jump in.

First things first, why have one? Why do this work? Real talk, we are very rarely creative on demand. Very rarely do I log into Facebook and I'm just struck by a wonderful amount of genius things to share. Even more rarely am I struck with something to share that's completely on point with the rest of the things happening in my editorial and marketing calendars, so I have a content calendar.

Here's the thing. A content calendar is not the same as an editorial calendar. It is a similar tool, but it is a different tool. An editorial calendar speaks to what we're posting on our blog or our podcast or our video series. It's our actual content marketing calendar. What pieces of content are we creating. When I talk about a social media content calendar, I'm talking about the content that actually gets posted on social.

A lot of this is your social media foundation. If you've heard me talk about that in other episodes, but it's just a little more specific than that foundation. Your foundation speaks to the strategy stuff of what networks am I on, how often do I post on those networks and what am I posting as far as this thing or that thing. When I talk about a content calendar, I'm actually talking about getting more specific. Not only do I post five pieces of other people's content to Twitter a day, these are the topics I want those posts to speak to. This is what I want them to support.

That needs to be in line with your editorial calendar and your marketing calendar because that's what makes this whole machine work. I think a lot of times you hear email marketing experts or social media marketing experts and they speak to why this is the thing you have to do. This is the one thing you have to do. You see this with video marketing and email marketing and social media marketing, like I said, but here's the thing. There's not one thing you have to do. There's a lot of things that you have to do and they all have to work together. When they don't work together that's when you see confusion and disconnects and having a hard time getting people sort of over the hump and getting them to buy in from an actual purchasing perspective.

Don't think about these tools as the same tool. Think about them as tools that complement each other. Really consider the fact that using these tools together is what allows you to continue to build trust, provide value and make sales. Because ultimately that's what it is. Is it's a tool that helps you reiterate the same value.

A great example of this is right now, and I'm going to get super transparent here right. We're pulling back the curtain. Right now, in this month, November, we did a brand new training in the community all around your content calendar. Now, right now, because that's the brand new training, I'm doing this podcast episode about it, because it gives me an opportunity to tell you why you need to know more and start you down the path of creating your content calendar. I'm able to provide you value but also show you how I can give you even more value on the other side of this opportunity.

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Welcome to episode 315 of Hit the Mic with The Stacey Harris.

This episode is for those of you who feel like you just can't figure out where to get started. For those of you who are struggling along with social media, this is also worth giving a listen to because sometimes the struggle stems from a lack of foundation in our social media. I really want to talk about the three things you need to know, you have to know and you have to execute on when it comes to getting started with your social media because again, a lot of the struggles I see clients having, a lot of the struggles I see with our members at Hit the Mic Backstage, it really stems from not having those foundations in place. From not having these things figured out.

Number one, I think this applies to literally everything and not just social media. That could just be me raising my hand on that one. Stop trying to do all the things. You don't need to be on every single network. You don't need to be doing social media 24 hours a day. You do not need to be glued to your phone when you're supposed to be at your kids soccer practice. Raising my hand on that one. You don't need to be obsessed with staying connected and staying in touch in all of the places all of the time. It's just not true. It's just not the way it is. I want you to very first, very foremost let go of that. Get yourself off the hook for that one because it's not serving you, it's not serving your goals and it is not serving your community which is generally the excuse we use to keep doing that.

It's not really a value place and so I want you to let go of that. Again, you don't need to be in all of the networks. You need to be in a couple of places. You need to be in the right places at the right time not everywhere all of the time. I've talked about this in other episodes but it's worth re-mentioning here two primary networks. Yes, two. Not one, two and that's because when you're on only one network you're putting all your eggs in that basket. If they make a major change or that they are down, you're going to feel that. However, if you have another network to lean on, you have a little bit of a security blanket there should something happen.

The best examples of this are in the last probably a year and a half, we've seen some major changes in organic reach on Facebook. The people who are most hurt by that are the people who only use Facebook. Especially those people who only had Facebook and didn't even legit have their own website set up. Those of you who are really feeling it but it really is the people who get hurt by those kind of changes are the people who are relying all on one network. A more recent example is a few weeks ago we saw major, major DNS attack that impacted a lot of our favorite websites like Twitter and Pinterest and Freshbooks and a lot. New York Times, a lot of major sites were down as a part of it.

If those were your only networks you had no place to go. Having two primary networks is really helpful but also, again, it's two. It's not all of them. It's two. That's manageable. That's doable. I also like to have two secondary networks in addition to those primary networks. If you just want to have one secondary network that's fine but these are the networks to support what happens in your primary networks.

They are really nice to have because if something shifts in a site or a community or in your business you can move those secondary networks into the primary position if you need to instead of going I have to start all over now. You literally don't ever want to do that. Right? Nobody wants to start all over. It's hard

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Welcome to episode 314 of Hit the Mic with The Stacey Harris. I'm really excited today because I'm going to empower you to really look at your Facebook page objectively. I'm going to walk you through the three things that I really want you to be doing whenever you assess what's happening with your profile on Facebook and by profile I should say page because remember we're using our Facebook pages for marketing and not our Facebook profile. Basically I'm going to teach you to DIY a Facebook page review. I love, love, love talking about reviews. We actually do them once a month inside of Hit the Mic Backstage.

Every month we do profile reviews so members leave me a link and we review absolutely any profile. Basically, what I'm going to do is I'm going to walk you through the steps I take and the three major things I look for. There's definitely other things I look for but these are the three biggest missteps I see people making and so I want you to DIY yourself an objective look at your page. Okay? I want you to look at this and look at this from the perspective of somebody else's view, how it would look to a potential customer, how it would look to a potential client, a new lead, somebody who doesn't know who you are, doesn't know what you do and has just found your page or maybe they just got to your page from your website but they are not super clear on who you are. Ready to jump in? DIY Facebook page review.

All right, up first we're going to start right at the top of the page with your graphic. With the new Facebook page layout rolled out over the course of the summer, I say over the course of the summer because seriously they trickled out to people but pretty sure everybody has it now. With the new review, you see we have a larger unobstructed cover image. We've got our profile photo which is also a little bit larger to the left and then we have a massive call to action button. I want you to look at these three pieces first and foremost because here's the real talk, that's the first thing anybody sees.

It's a huge, huge opportunity for you to connect with your audience, for you to connect with the people who are landing on this page. Make sure that that image is an image that tells me who you are as in an image of you if you're a personal brand. If you're not, a very clear logo or a team photo something like that. The thing to consider though is the bulk of the time that I see this image is going to be after I hit the like button and when you share status update or when I see an ad from your page. Make sure that as good as this image looks in this, air quote, "full size," make sure it also looks good in the smaller size which you can get really clearly in looking at that status box just under the like button where you would post the status.

That gives you a better idea of what it's going to look like in the feed. It looks good both ways. It's eye catching both ways but make sure again it's you, okay? Especially for those personal brands. Most of you listening to the show are freelancers and coaches and any infopreneur space or providing services and when I buy something from you or I hire you for something, it really is about you so don't hide. Use that photo space to connect, okay? Also with that photo, make sure that when I click on that photo, the description isn't blank. Point me somewhere. Learn more about theStaceyHarris.com/about, that's what mine says because I want to use every opportunity to drive them away from Facebook and to my website because Facebook is distracting.

My website is fairly focused on what I want you to do. Make sure that you're taking every inch of real estate that you get to p

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Welcome to Episode 313 of Hit the Mic with The Stacey Harris.

All right guys, so last month in Hit the Mic Backstage I answered a very common question by doing a training all around free challenges. We see these all over the place, they're a huge list growing opportunity. Basically, what they are is a challenge to actually grow your email list. You're providing value for your audience, you're getting them engaged right from the start, and it's totally free for them. All it costs is an email address. Usually this up sells to some sort of paid program or coaching opportunity, something like that. It doesn't have to I guess but generally speaking I like to do something on the other side of that opt-in, right? That's what we're going to talk about today. We're going to talk about the three things you need to know about running a free challenge to grow your list. All right, let's do it.

Thing number one that you need to know about running a free challenge is getting people engaged is critical but keeping them engaged, that's where the money is.

Here's the deal. A lot of times we shoot ourselves in the foot by feeling like we need to deliver an epic amount of value. Here's the deal. I'm really, really happy that you want to increase your value and you want to provide your audience with this killer, killer information. Real talk, they can only do so much. Okay? They only have so much time in the day and because this is a free challenge you have to factor that into where you fall on their priority list.

They've got to deliver to their work or their business, and their family, and their friends, and themselves, that's a lot of cups to fill up. You want to make sure that they have a reason to spend time with your challenge for the duration, whatever that may be. Now, that is going to directly impact what that duration is. Meaning you don't want to have a free challenge that's 21 days long because again, real talk, it's hard to keep somebody engaged for that long when there's no financial investment on the table. Think about how many courses you've paid for and fallen off hanging out with it way before 21 days rolled around. Make sure that, especially when you talk about something you're not financially invested in, you're not sort of trying to prove that it was a good investment, think about that when you factor in their attention span. Length of time but also the day-to-day of it, keeping them engaged from one day to the next. Making sure that you are giving them a reason to keep opening those emails, keep visiting the site, whatever it is that you are doing.

Number one, yes, getting them engaged is absolutely critical but keeping them engaged, that's where the money's made, that's where the difference happens. Really, that is the most important decision you have to make when you get started.

Number two, there are a lot of decisions to ma

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