More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

This is a question I have had a lot recently and I wanted to get people really clear on this because we all know how critical content is to our marketing. I don't believe there is a right answer to this question but I'll do my best to offer one. Mostly though I'm breaking down the pros and cons of each kind of content, audio, video, and written.

Ready to start your podcast? Join me for a live for a FREE webinar on June 19th Episode 4 - Blog Events, Writing, and Self Publishing with Amanda Shofner Episode 37 - Get Your Writing Project DONE with Amanda Shofner Episode 58 - How NOT to Market Your Business on Social Media Rock Star Guide to Google+

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I'm amped to share this conversation, we're talking to Erika Jordan of Hey Boss Lady. We get together and geek out on social media a bit, even diving back to our love of MySpace. No seriously we talk MySpace at one point. Give it a listen and learn a little bit about bringing your personality into your brand and the value of a good selfie.

Erika Jordan is a Social Media Boss Lady and owner of Hey Boss Lady, LLC. She provides simple, fun and highly effective strategies to make valuable connections online, and specializes in getting women entrepreneurs ditch their corporate jargon and get personal with their followers online. This strategy is called 'Losing the Suit.' When Erika isn't helping boss ladies around the globe with their social media, she can be found traveling, sipping on great wine, and hiking with her husband and hound dog.

How to Deal with unwanted friend requests from Boss Lady Broadcasts  #Selfie Song Embrace the Selfie: The 5 W's to Selfie Success Erika and I want to see your #selfie so post a selfie with a #hitthemic and #heybosslady. 

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According to the latest Social Media Marketing Industry Report from Social Media Examiner these two tools are looking at some massive growth in 2014. I'm breaking down that and a few other highlights of the report. In addition to talking about Google+ and Podcast I talk about the effectiveness of Facebook, how critical it is to analyze your social media activity, and even outsourcing and how I recommend doing it. I really encourage you to read this, it's going to be pretty critical information for your marketing this year. I also squeezed in a little bit about the latest Facebook change to the algorithm.

New Facebook algorithm change info from Facebook Get your copy of the Social Media Marketing Industry Report Why you can't Ignore Google+

She Podcasts Group

Episode with Jessica Kumferman about podcasting

Choosing Your Social Media Network

Rock Star Guide to Google+

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We're stepping a bit away from traditional business chats in this one. I want to talk about

Catherine Basu, MEd is the owner of Fit Armadillo®, the fitness company that lets you enjoy fitness at your place and your pace.  She's a personal trainer who's on a mission to help busy women everywhere ditch the gym and learn how to tone up at home.  Catherine works with beginning exercisers online through individual sessions and group programs.  She's passionate about teaching her clients and fans how to avoid fad diets and products so they can achieve lasting results.  To learn more about Catherine and to get on the Fit Armadillo A-List visit http://FitArmadillo.com.

Get right with Google+, learn more about the Rock Star Guide to Google+

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With so much going on social media can be incredibly frustrating. You can feel lost, overwhelmed, and and desperate to get out there. There are good ways and bad ways though. In today's episode I'm breaking down 4 things to NEVER do while marketing your business with social media. I focus primarily on Facebook and Twitter but these rules hold true for EVERY network. Once you listen be sure to tweet me using the hashtag #HittheMic and share your least favorite social media marketing tactics.

Catch the replay of my webinar on Email Marketing Ready to see what it's like working 1-on-1? Book a free chat with me.

Get YOUR question on a future episode Email me at [email protected] Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

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This episode is a bit of a "Scared Straight: Tech Edition", but it's awesome! In addition to making you aware of possible issues, Nikole is giving us actionable steps to prevent this stuff. Nikole shares security issues, plugin issues, and even how you can keep your site from slowing down. If you've got hosting questions especially be sure to listen to the whole episode because Nikole has great insights on choosing a host and also moving from one host to another towards the end.

Nikole is the girl behind the cape at That Super Girl, spending her time rescuing entrepreneurs from all the tech stuff that breaks in their lives. From hosting dilemmas to site speed issues, hacked sites to plugin tweaks - Nikole handles it all.

Backup Buddy iThemes Security Limit Login Liquid Web

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In this episode we're talking about the idea of being EVERYWHERE or focusing your social media time on 1 or 2 specific networks. I'm sharing the value in really breaking up your networks by priority to help focus your time day to day. We also talk about how analytics can help you choose which social media channels to focus on.

Reserve your spot for the May 21st webinar on Email Marketing Revamped VIP 1:1 Service LinkedIn Episode with Karen Yankovich My chat with Jules Taggart and Sandy Sidhu on #YFEchat

Get YOUR question on a future episode Email me at [email protected] Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

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I'm really excited to welcome Greg to the show to talk content. We're covering everything from what kind of content you should have to how often you should be sharing content. Greg and I even share how we manage our marketing and our content creation along with client work. This really is one of those episodes that answers a lot of the questions I see popping up again and again for people. Content can be such a beast to manage and keep up with and a point over overwhelm for so many. I appreciate Greg stopping by the show and sharing some tips on creation as well as managing your results and checking in on those analytics.

Based in Tempe, Arizona, Greg Taylor is passionate about WordPress Development and Content Marketing. Marketing Press is the result of his passions. Greg Taylor specializes in creating high performance websites that meets client goals by using Marketing Press’ signature Data Driven Development process. “If a site looks great, but doesn’t achieve the results Marketing Press’ clients need, we haven’t fully done our job. Only when a site looks great, ranks well and converts — then we know our job is complete.” When not developing WordPress sites, working with clients or speaking at conferences, Greg can be found mentoring in the Arizona startup community, enjoying live music in Tempe, AZ or spending time outdoors with family and friends.

Jay Baer's Youtility: Why Smart Marketing Is about Help Not Hype  

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Recently someone asked me about focusing on email marketing or social media, the thought process being that one would be better than the other. The truth is that they're both better when working together. You can use social media to grow your email list, and you can use your email list to increase engagement with your social media channels. There really is a power in both.

Reserve your spot for the May 21st webinar on Email Marketing

Get YOUR question on a future episode Email me at [email protected] Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

It's another hot topic today on Hit the Mic, we're taking on pricing. I'm joined by the very smart Rebecca Tracey, and she's sharing her tips to get started with pricing and how to raise your prices. She's sharing her methods on creating prices that work for you!  

Pat Romain earned her Bachelor’s in Business Administration from Antillean Adventist University and has banked a decade of experience in the corporate world, where she has held a series of positions across sales and marketing.

She realized that she wanted to start her own company that would allow her to support other business owners in reaching their goals. In 2009, Vizion V.A. became a reality. Pat is a dedicated and dynamic marketing maven whose passion is to help companies generate more revenue and succeed in their digital initiatives.

In her spare time, Pat is passionate about health, yoga and loves everything techy. She is also addicted to Doctor Who and Star Trek episode reruns!

You can connect with Pat on Twitter (@PatouchkaRomain)

A couple of membership optsions are Wishlist Member and S2 Member

For check out you can use PayPal, wpestore, 1ShoppingCart, ONTRAPORT, Cart66 or, eJunkie.

Check out Pat's DIY Training Academy   

  Get YOUR question on a future episode Email me at [email protected] Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

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