More Than Ambition

Join me, Dusty Hegge, as I interview LoriAnn Kuntz, the founder and CEO of Profit Priority, discussing bookkeeping, financial management, and balancing work and family life. LoriAnn shares insights on practical money management, the role of a CFO, and the importance of rest and faith in managing a busy life. The conversation also covers the significance of systems and automation in business operations.

GET YOUR STRATEGIC PLAN TEMPLATE: https://dustyhegge.com/strategy

CAFFEINATED SITES: https://caffeinatedsites.co/site-cafe

CHAPTERS:

00:00 Understanding Bookkeeping and Financial Management

08:17 The Role of a CFO in Business Growth

13:52 Balancing Work, Family, and Faith

TAKEAWAYS:

• The importance of bookkeeping and understanding finances for small creative businesses


• Practical tips for managing money and the role of a CFO in business growth


• The significance of rest, faith, and prioritizing time with the Lord in managing a busy life


• The value of systems and automation in business operations and scaling services

CONNECT with LORIANN from PROFIT PRIORITY

Website: https://www.profitpriority.co/

Instagram: https://www.instagram.com/profitpriority

DIY Resources/Spreadsheets: https://www.profitpriority.co/shop

Risen Motherhood (her book rec!): ON AMAZON

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Get your website template: THE SITE CAFÉ

Book a Strategy Session here: dustyhegge.com

CHRISTINA'S LINKS

⁠Follow Christina on Instagram⁠

Get Christina's Devotional for Writers: ⁠Invited By Joy⁠

⁠Follow Christina on Substack⁠

⁠Magic Like This - C.S. Lewis Book Club⁠

DUSTY'S LINKS

⁠Follow Dusty on Instagram⁠

Get a Website - ⁠Caffeinated Sites⁠

⁠Book a Consulting Session⁠

>>> WANT A FREE WEBSITE TEMPLATE? Get yours ⁠HERE⁠.

TAKEAWAYS:

• Start small when implementing a routine, focusing on one task at a time


• Creating a checklist can help with motivation and accountability


• Community support is crucial in overcoming mental health struggles


• Regular content creation and engagement with subscribers is important for building trust Focus on text-based carousels and repurpose content from Substack for Instagram


• Create an opt-in for writers to prepare them for the course and build a sense of community


• Experiment and find what's fun for you on Instagram


• Curate your Instagram feed to align with your aesthetic and values


• Start writing the content for the opt-in Make the opt-in visually appealing and easy to read by using white space and left-aligning text.


• Create a clear order of tasks and deadlines to stay organized and focused.


• Incorporate academic background and teaching experience into content to establish credibility.


• Approach marketing with a mindset of hope, positivity, and trust in God's provision.


• Recognize and appreciate the resources and support God has provided in the early stages of building a business.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Tune in to the first part of a live Strategy session! We're diving deep into creating morning routines that work (even for those dealing with ADHD, depression, or insomnia) and all the mental health yuck that follows depression as a Christian business owner.

The main focus? Advising Christina on how to bring her brilliant business ideas to life! We do this by identifying what her priorities are in her business right now and then creating an actionable plan to help her work toward those goals. We also chat about Instagram and how to build credibility with your audience. Get ready for a fun, value-packed conversation you won't want to miss!

Book a Strategy Session: https://dustyhegge.com/strategy

SHOP THE SITE CAFÉ at CAFFEINATED SITES

Full show notes + transcript: https://dustyhegge.com/podcast/12

CHRISTINA'S LINKS

Follow Christina on Instagram

Get Christina's Devotional for Writers: Invited By Joy

Follow Christina on Substack

Magic Like This - C.S. Lewis Book Club

DUSTY'S LINKS

Follow Dusty on Instagram

Get a Website - Caffeinated Sites

Book a Consulting Session

>>> WANT A FREE WEBSITE TEMPLATE? Get yours HERE.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Book a Strategy Session | Get a Free Website Template | Shop the Site Café

Today I'm getting honest about how difficult launching can be. It can be both incredibly exciting and extremely exhausting all at once. And today I'm sharing the message I needed to hear a few weeks ago as I was launching Caffeinated Sites. I hope it encourages you today!

Takeaways

• Success for the Christian entrepreneur is obedience to God, not achieving specific metrics.


• Pray for your goals and ask God to align them with His will.


• Read the Bible to seek God's wisdom and understand His will for your work.


• Pray for your followers and clients, asking God to bless them and reveal Himself to them.


• Surrender your ambitions to God and trust Him to direct your steps.


• Invite your family and friends to pray for your business and specific prayer requests.


• Focus on building a strong foundation in your business and home through strategy and intentionality.

Chapters

00:00 Introduction and Relaunch of Caffeinated Sites

01:57 The Challenges and Exhaustion of Launching a Business

05:16 Success for the Christian Entrepreneur: Obedience to God

10:18 Practical Ways to Worship God Through Work

14:01 Surrendering Ambitions and Seeking God's Will

21:13 Praying for Followers and Clients

23:52 Inviting Others to Pray for Your Business

27:04 Conclusion and Invitation to Strategy Sessions

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Get your free Simple Strategic Plan Template: dustyhegge.com/strategy

Today (despite audio troubles) we are covering the importance of understanding your client avatar or ideal client. There is SO much information available on this topic. That's why today I'm sharing what I believe to be the most important things to understand about your ideal client - so that you don't have to waste your time on things that won't have as big of an impact on your business. Enjoy!

If you enjoyed this episode please take a moment to leave a review and rate the show. Your support means so very much to me!!

Book a strategy call: dustyhegge.com/consulting

Follow on Instagram: instagram.com/dustyhegge

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Today Christina and I chat about projects we are working on in our businesses, some reflections on all that goes into launching, more on finding joy in suffering, and a whole lot more! We hope you enjoy it!

☕️ Get your free strategic plan template: https://dustyhegge.com/strategy

CONNECT WITH CHRISTINA:

INSTAGRAM | SUBSTACK | HER PODCAST (Magic Like This)

CONNECT WITH DUSTY:

INSTAGRAM | BOOK A STRATEGY CALL

Takeaways

• It's okay to have multiple projects or ideas, but it's important to prioritize and focus on one at a time.


• Money is an important aspect of entrepreneurship


• Building a community around shared interests


• Accountability and practical strategies in pursuing goals


• Ethical pricing and serving entry-level clients


• Simplify website design and focus on clarity and functionality.

Chapters

00:00 Introduction and Personal Updates

03:21 Reflecting on Previous Episode

07:33 Edits and Corrections

14:32 Finding Joy in Suffering

29:10 Introduction and Background

29:40 The CS Lewis Podcast

30:25 A Prophetic Word

31:24 The Idea for the CS Lewis Podcast

33:13 Building a Book Club Community

34:08 Building a Course

37:01 Mentoring Others in Writing

38:00 Designing the Course

39:20 Building a Faith-Based Writing Blog

40:46 The Challenge of Writing Course Content

41:45 Launching the Course in Stages

43:19 Accountability and Practical Strategies

45:19 Overcoming Shame and Indulgence

49:30 Ethical Pricing and Serving Entry-Level Clients

55:45 Creating a Small Group Coaching Program

01:01:25 Offering Products and Consulting Services

01:06:37 Mapping Out Strategies for Consulting

01:07:11 Trusting Your Own Approach

01:08:19 Being Different in Your Business

01:09:17 Comparing Yourself to Others

01:10:17 Aligning with God's Calling

01:11:28 Merging Intention and Strategy

01:12:07 Simplified Website Templates

01:13:02 Offering Free Website Templates

01:14:25 Simplicity and Clarity in Website Design

01:15:27 Investing in Copywriting and Brand Photography

01:16:17 The Importance of Words on Your Website

01:18:08 Trusting Your Intuition in Business

01:19:48 The Order of Ideal Client and Product

01:23:14 Trusting Yourself in Alignment with God

01:28:00 Trusting God's Calling and Seeking His Guidance

01:31:10 Trusting Yourself in Union with Christ

01:37:20 Trusting God's Plan and His Glory

01:39:05 The Depth of Union with Christ

01:40:23 The Love and Joy of Children

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

In this episode, Dusty Hegge shares seven simple ways to improve your website in 30 minutes or less. The main focus is on making your website more professional, user-friendly, and effective in serving your audience.

GET THE FREE CHECKLIST: https://dustyhegge.com/7-simple-things

Get Your Free Strategic Plan: https://dustyhegge.com/strategy

FULL SHOW NOTES: https://dustyhegge.com/podcast/8

Dusty on Instagram: https://instagram.com/dustyhegge

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

👉🏽 GRAB YOUR FREE SIMPLE STRATEGIC PLAN TEMPLATE: https://dustyhegge.com/strategy

In this episode of More Than Ambition, I break down what your mission statement is, what it isn’t, and how to write an actionable mission statement each quarter (yes, each quarter! You’ll see what I mean.) - so you can grow with intentionality and surrender. It’s gonna be fun!

There are so many different approaches to mission statements. And my guess is my approach isn’t what you’re thinking it might be.

• A strategic plan is essential for intentional and sustainable business growth.

  
  



• The mission statement is a short-term goal that directly impacts the success of the business's vision.

  
  



• Brainstorm metrics (to be included within your mission statement) that will help you make your vision a reality.

  
  



• Clearly state why these metrics matter and how they will impact your business.

  
  

GET BUSINESS CONSULTING: https://dustyhegge.com/consulting

FOLLOW ON INSTAGRAM: https://instagram.com/dustyhegge

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Your Owner's Intent isn't the sexy reason you started your business - it's the practical one. It's not your "why" so to speak, but it will impact your "why" and every other aspect of your business.

It will influence every aspect of your business. Get clear on what your owner’s intent is (and what it isn’t) and you’ll be able to build a strong business foundation that serves you and your clients.

Listen to today's episode to learn more!

👉🏽 GRAB YOUR SIMPLE STRATEGIC PLAN TEMPLATE (it's free!): https://dustyhegge.com/strategy

(When you subscribe & get your copy of the simple strategic plan I'll be sharing more of my own story around how exactly my Owner's Intent got me unstuck - and it's a good one!! Get the popcorn ready!)

GET BUSINESS CONSULTING: https://dustyhegge.com/consulting

FOLLOW ON INSTAGRAM: https://instagram.com/dustyhegge

__

AI-Generated

SUMMARY

In this episode, Dusty Hegge introduces the concept of a strategic plan as an alternative to a traditional business plan. She emphasizes the importance of building a strong foundation for a business and provides a free template called the Simple Strategic Plan. Dusty discusses the significance of owner's intent and how it impacts the direction of a business. She encourages entrepreneurs to align their intentions with God's will and emphasizes that success as a Christian entrepreneur is obedience to the Lord.

TAKEAWAYS

• A strategic plan is a foundational blueprint for a business's future direction.


• Owner's intent is the practical aspect of why a business was started and how it serves the owner.


• Aligning owner's intent with God's will is crucial for Christian entrepreneurs.


• Success as a Christian entrepreneur is obedience to the Lord.

CHAPTERS

00:00 Introduction

00:29 The Difference Between a Business Plan and a Strategic Plan

01:26 The Importance of a Strategic Plan

02:21 Building a Strong Foundation for Your Business

03:14 The Significance of a Strategic Plan

03:43 Owner's Intent

04:40 Practical Aspect of Owner's Intent

06:03 Aligning Owner's Intent with God's Will

07:02 Different Approaches to Building a Business

08:25 Bringing Owner's Intent to the Lord

09:44 Conclusion

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com

Get your (free!) Simple Strategic Plan Template Here: https://dustyhegge.com/strategy

UM YOU GUYS. To say I'm excited is an understatement. I won't give away too many spoilers here, because this is a short and sweet episode - but things are shifting around here.

It's not that I'm changing things, it's that I'm much more aligned with what I believe they were always meant to be. The story of how this all came to be is in the show today. I am eager to hear your thoughts!

Find me on Instagram @dustyhegge and shoot me a message to let me know what you think of the new podcast name, cover, and overall refocus. (Seriously so giddy over here!!!)

Hey you! Want some fun business and life and faith and probably (definitely) a lot of garden and coffee and parenting content and run-on sentences (clearly) in your inbox?

Join the fun here: https://dustyhegge.com/fun

And isn't my new website so pretty!!?? https://dustyhegge.com

---

TIMESTAMPS

00:00 - Do not be ashamed of your ambition

02:20 - For the Christian, Everything is Ministry

03:18 - Equipping Christian Entrepreneurs

04:37 - Refocusing and Strategic Planning

06:02 - Excitement for the Future

----

EPISODE SUMMARY (AI-Generated)

The More Than Ambition podcast aims to inspire Christian entrepreneurs to embrace their ambitions and seek God's will. The host, Dusty Hegge, believes that ambition is a gift from God and should be used for His glory. She encourages listeners to stop playing small and trust in God's timing and provision. Dusty emphasizes that all work, including business, is an opportunity for ministry and worship. She envisions a world where Christian entrepreneurs lead with humility, intentionality, and surrender.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com