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In this episode we learn from specialist marketer and senior account manager, Fiona Jackson, who gives us a thorough exploration of cost-effective marketing techniques. From managing client relationships to utilising the best social media practices, delve into a variety of knowledge in this podcast.

Find Fiona on LinkedIn, or email her if you have any questions about marketing.

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with good advice - plus you'll get new episodes of the show straight to your inbox!

Got a question? Want to be on the show? Email [email protected]

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Paul Addison, founder and Director of DevAssist talks to Jen about property development and how much the British public hates it. He describes some of his experiences from across his career in development - from being spat at to physical violence - and the moment of realisation that led to him founding DevAssist.

Visit DevAssist's website: https://www.devassist.co.uk/

Email Paul: [email protected]

Got a question? Want to be on the show? Email [email protected]

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Jen talks to Alex Barr about sales, which has long been a taboo in the professional services sector. There is a well-established notion that sales is the opposite of good, ethical service - but in this episode, we're here to show you why that's not the case.

Alex is a commercial consultant and business development coach that specialises in helping firms in generating more profit and faster growth. You can find him on LinkedIn, or at Third Bounce.

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70% of businesses aren't taking advantage of blogs to drive traffic to their websites. In this episode of more than marketing Jen talks to Hannah Perryman about everything blogs - why you should be bothering with them, who in your business can be writing them and the fundamentals of writing that gets your website ranked on Google. Even if you're not sure what to write, we've got you covered!

Connect with Hannah on LinkedIn here, or email her if you have any questions about blogging for your business.

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with actionable advice - plus you'll get new episodes of the show straight to your inbox!

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Are "core values" any more than a nice thing to put on your company's website (or if you have the budget, up on the office wall)? Belinda Palmer is a major advocate for a business implementing a strong set of core values. The reward, she tells us, is employees who celebrate working for your firm. Episode three spotlights the defining values that shape not just what our businesses do, but how the work itself gets done. Jen talks to Belinda about why conveying your firm's core values to your staff is so important. They discuss the best ways to make them a part of day-to-day work. Just telling your team they exist isn't enough if you want them to have a real impact, so what do you do? Can new technology help?

Find Belinda on LinkedIn

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with marketing advice for professional service firms - plus you'll get new episodes of the show straight to your inbox!

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It's the beginning of Legal Directories season! Whether you've started your submission, or are just thinking about it, Lou Gilbert has advice from her years of experience getting individuals, firms and chambers ranked.

In episode two of more than marketing, Jen talks to Lou about all the aspects of submitting to the Legal 500 and Chambers & Partners. What do you need to cover in your submission? What will referees be asked? What are judges looking for? Whether you're new to the world of legal directories or want to take your firm's rankings to the next level, this episode will get you in the headspace to tackle directories season head-on!

Find Lou on LinkedIn, or email her if you have any questions about the directories or writing your submissions.

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with good advice - plus you'll get new episodes of the show straight to your inbox!

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Lara Squires discusses how businesses and individuals can (and should!) be using LinkedIn as a way to raise their profile and grow their business.

Connect with Lara on LinkedIn here (and tell her you listened to this episode!). If you're interested in learning more from her you can download her webinar and book a coaching session with her here.

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