more than marketing

Are "core values" any more than a nice thing to put on your company's website (or if you have the budget, up on the office wall)? Belinda Palmer is a major advocate for a business implementing a strong set of core values. The reward, she tells us, is employees who celebrate working for your firm. Episode three spotlights the defining values that shape not just what our businesses do, but how the work itself gets done. Jen talks to Belinda about why conveying your firm's core values to your staff is so important. They discuss the best ways to make them a part of day-to-day work. Just telling your team they exist isn't enough if you want them to have a real impact, so what do you do? Can new technology help?

Find Belinda on LinkedIn

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It's the beginning of Legal Directories season! Whether you've started your submission, or are just thinking about it, Lou Gilbert has advice from her years of experience getting individuals, firms and chambers ranked.

In episode two of more than marketing, Jen talks to Lou about all the aspects of submitting to the Legal 500 and Chambers & Partners. What do you need to cover in your submission? What will referees be asked? What are judges looking for? Whether you're new to the world of legal directories or want to take your firm's rankings to the next level, this episode will get you in the headspace to tackle directories season head-on!

Find Lou on LinkedIn, or email her if you have any questions about the directories or writing your submissions.

If you found this episode interesting consider subscribing to our newsletter. It's free, a quick read and packed with good advice - plus you'll get new episodes of the show straight to your inbox!

Hosted on Acast. See acast.com/privacy for more information.

Lara Squires discusses how businesses and individuals can (and should!) be using LinkedIn as a way to raise their profile and grow their business.

Connect with Lara on LinkedIn here (and tell her you listened to this episode!). If you're interested in learning more from her you can download her webinar and book a coaching session with her here.

Hosted on Acast. See acast.com/privacy for more information.