What does it take to build a professional sports franchise around one of America’s oldest and most dangerous competitions?
In this episode of Dream Job, Marc Istook sits down with Chad Blankenship, President and General Manager of the Texas Rattlers, to explore the evolution of professional bull riding and the remarkable career path that prepared Chad to help lead it.
Chad explains how the PBR Teams league took a traditionally individual sport and added the hometown loyalty, shared responsibility, rivalries, and season-long storylines that make team sports so compelling. He also breaks down what fans experience at a live event, from world-class riders and bulls to music, lights, pyrotechnics, and a carefully designed pace that keeps the entire arena engaged.
The conversation expands into the resurgence of Western culture across sports, television, music, and fashion. Chad discusses why values such as perseverance, self-reliance, community, and respect for the land continue to resonate with modern audiences.
Then Marc and Chad retrace a career journey that was anything but predictable. Chad shares stories from his early years in advertising, being laid off from one of the world’s most prestigious agencies, working on New York City’s bid for the 2012 Olympics, spending seven years at ESPN, launching a television network with filmmaker Robert Rodriguez, and helping create the PBR Teams league.
He also recounts leaving his career behind for nearly a year to travel through China, Tibet, Nepal, and Thailand, including trekking to Everest Base Camp and unexpectedly taking a job at a resort on a Thai island.
The episode concludes with a conversation about failure, personal responsibility, community, and one of Chad’s most enduring life lessons: wherever you go, you remain the same person. The real opportunity is learning to be fully present and make the most of where you are now.
Timestamps
00:00 - Meet Chad Blankenship, President and GM of the Texas Rattlers
01:53 - How professional bull riding and the PBR Teams league work
04:12 - What it feels like to experience a Rattlers event in person
04:56 - The difference between traditional rodeo and PBR
07:30 - Building a fast-paced entertainment experience around eight-second rides
09:00 - Fan service, live sports, and the Savannah Bananas comparison
11:38 - Commercial breaks and the pace-of-play problem in American sports
15:49 - Why the young PBR Teams league has so much potential
16:39 - What team competition adds to an individual sport
19:17 - How teammates change the experience for bull riders
20:22 - Why Western culture is having a major resurgence
24:44 - The influence of Yellowstone, country music, fashion, and pop culture
26:23 - Chad’s unconventional career journey begins
27:18 - Growing up in Oklahoma and studying marketing at OU
28:02 - His first advertising job at The Richards Group
30:40 - Getting recruited by Wieden+Kennedy
32:54 - Losing his job and learning an early career lesson
35:35 - Moving to Los Angeles and finding a community of creators
39:36 - Leaving work behind to travel through Asia
40:46 - Trekking to Everest Base Camp from Tibet and Nepal
42:05 - An unexpected job opportunity at a resort in Thailand
44:53 - Joining New York City’s bid for the 2012 Olympic Games
47:01 - How sports can inspire social and personal change
48:40 - Why losing can sometimes be more valuable than winning
50:21 - Taking ownership of failure and deciding what comes next
51:13 - Seven years at ESPN and earning a “sports business MBA”
53:02 - Launching El Rey Network with Robert Rodriguez
54:17 - Working with Richard Branson’s Virgin Sport
54:50 - Joining PBR with little background in Western sports
56:01 - Launching a streaming platform and helping create PBR Teams
57:03 - Becoming President and GM of the Texas Rattlers
58:28 - Winning the 2023 PBR Teams Championship
59:24 - Why Chad and his family fell in love with Fort Worth
1:02:23 - The biggest lesson from Chad’s travels and career
1:05:23 - Final thoughts and an invitation to experience Rattler DaysLinks and Resources
Ariat Texas Rattlers official website
2026 Rattler Days at Dickies Arena - October 2-4
Texas Rattlers on Instagram
Texas Rattlers on Facebook
Professional Bull Riders
Connect with Chad Blankenship on LinkedIn
Dream Job on Apple PodcastsConnect with Marc
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