The Publisher Podcast by Media Voices

Morningcrunch's Paul Ostwald on growing and monetising a German-language daily newsletter


Listen Later

On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching in summer 2023, they've grown to the point that their newsletters now go out to over 50,000 young professionals every morning.

Morningcrunch is ad-funded, and Paul explains how he's working with a German media house to bring in bigger deals. He also talks about how he's taken inspiration from newsletter outfits that have far bigger budgets for A/B testing, why younger people still care about email, and the importance of building trust as a start-up.

This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

...more
View all episodesView all episodes
Download on the App Store

The Publisher Podcast by Media VoicesBy Media Voices

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like The Publisher Podcast by Media Voices

View all
The Political Scene | The New Yorker by WNYC Studios and The New Yorker

The Political Scene | The New Yorker

3,911 Listeners

The Media Show by BBC Radio 4

The Media Show

35 Listeners

99% Invisible by Roman Mars

99% Invisible

26,163 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,818 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,356 Listeners

Explain It to Me by Vox

Explain It to Me

7,839 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,470 Listeners

The Rebooting Show by Brian Morrissey

The Rebooting Show

57 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,038 Listeners

The Future of Media, Explained - from Press Gazette by New Statesman Media Group

The Future of Media, Explained - from Press Gazette

1 Listeners

The News Agents by Global

The News Agents

906 Listeners

Media Confidential by Prospect Magazine

Media Confidential

22 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

904 Listeners

Miss Me? by BBC Sounds

Miss Me?

279 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,136 Listeners