Jill Kidder from Visit Baton Rouge joins the show to highlight the significant impact of the USBC Open Championships, a major bowling event that has been hosted in Baton Rouge since March and wraps up on July 28. While the event didn’t lead to full hotel occupancy, it still brought a noticeable boost in tourism, with increased hotel stays and spending across the city and surrounding region. Preliminary estimates suggest an economic impact of around $130 million, with final numbers expected in September.Most bowlers stayed downtown, but the overflow benefited other areas as well.
Restaurants and attractions reported increased traffic, and many bowlers extended their stays, turning short trips into longer vacations. The event has been likened to hosting a large convention every night for nearly six months, providing consistent business rather than a short-term spike.Anecdotes from the event include a couple getting engaged, a 93-year-old bowler who hasn’t missed a championship in over 50 years, and even a perfect game. Despite many bowlers performing below their average, they expressed enjoyment of their time in Baton Rouge.After the event, much of the temporary infrastructure, including materials used to build out the venue, will be donated to Habitat for Humanity, potentially helping to frame several homes.
While there isn’t a single grand champion due to the tournament’s format, the event still offers substantial cash prizes and is the largest participatory indoor sport in the U.S.Baton Rouge hopes to host the event again in the future, possibly in the early 2030s, continuing a successful partnership that benefits both the city and the bowling community.