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Nicholas Rutherford, SVP Atlantic Coast Mortgage, discusses Starting a Consumer Direct Business from Scratch. Highlights include: determine the right strategy; allow time to set up CD business; 1st call matters; be authentic—no scripts and communicate in the customer’s preference. Nick has spent over 10 years in the mortgage business and you will learn some key tips in setting up a Consumer Direct business line.
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Deborah Whiteside, SVP Endorsed Solutions/President ABA Community Banks Mortgage LLC, discusses What Works in Digital Strategy for Banks in 2021. Highlights include: digital strategy starts with vision; know your processes; the importance of communicating the change to the staff and the impact of technology vendors consolidating. Prior to joining the ABA, Deb spent over 15 years at Fannie Mae. You will enjoy listening to her insights on digital strategies.
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Corey Shelton, SVP Marketing, Atlantic Coast Mortgage talks about Getting LOs to Use Digital Technology. Highlights include: understand vision--lead employees; adapt or die; scenario-based training; grow vs change; and overall brand & experience in scale. It’s all about the mortgage experience. Corey has been a web developer, a business owner and now is responsible for brand strategy and digital marketing. You will enjoy Corey’s comments on digital technology and the loan officer.
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Ben Green, SVP, Strategic Growth at Synergy One Lending talks about Starting a Recruiting Group within a Mortgage Company. Highlights include: recruiter should have mortgage experience; three tests for candidates; mutual fit top match requirement; long-term recruiting approach and introductory call and follow up. Ben has recruited loan officers, sales leadership, and operations personnel across the country and has trained hiring managers on best practices related to sourcing, recruiting, and hiring. You will enjoy listening to Ben share his thoughts on this very important topic.
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Kim Dybvad, Market Manager for PrimeLending discusses Building a High Performance Team in a Remote Selling World. Highlights include: try to listen and not give a solution; resiliency; set aside one-hour a day for learning; technology is critical and stay in touch “Game Night”. Kim has over 30 years experience in the mortgage industry and has spent over the past 9 years as President of the Ohio MBA.
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Scott Bristol, EVP Retail, RoundPoint Mortgage, discusses Moving Originators from Refinance to Purchase Money. Highlights include: right sizing with ops; step into conflict vs avoid conflict; use tools that differentiate; purchase money is a long term play and the difficulty of reconnecting with realtors. Scott has had a long and successful career in the mortgage industry and you will learn some key tips from him.
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Tom Finnegan, Principal, Stratmor Group talks about Adjusting Capacity in a Changing Marketplace. Highlights include: revenue story; work from home success; people vs technology; opt-in using technology and execution as a differentiator. Tom has over 35 years of comprehensive mortgage banking experience, with particular focus on mortgage banking operations. You will enjoy listening to Tom share his wisdom about today’s marketplace.
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Nick Pabarcus, EVP of Stearns Lending and Board Member of CA Mortgage Bankers Association talks about Executing your Business Plan and Sticking with It. Highlights include: develop a detailed plan with controllable factors; three high and three low scenarios; review fixed costs; IT plan and sales headcount. Nick has been in the mortgage industry for over 20 years and you will hear his ideas on the importance of pivoting to navigate through turbulent times.
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Eric Declercq, President of Weichert Financial Services, discusses Originating Remotely in a Pandemic. Highlights include: stabilize the environment; provide social media strategy; conduct prospecting Zoom calls; video concepts; prospect for inventory and remain positive and have a long term outlook. Eric has spent many years in the mortgage business previously with Loan Depot and Capital One. Eric has been innovative with his team and you will learn some timely tips.
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Dan Holtz, Co-CEO and Co-Founder of Sovereign Lending Group talks about Rookie Programs: What Works and What Doesn’t. Highlights include: Good people are available today; Rookie Program details including the interview process, specific hurdles employees must meet and investment payback. Dan has had a Rookie Program in place for over three years so you will enjoy learning about what made his program so successful.
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