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Mortgage Mavericks episodes
- Niching is the answer for most mortgage brokers problemsIn today's episode of "Mortgage Marketing Secrets," host Ash Borland is discussing the topic of "niching" and why it is the solution for many mortgage brokers' problems in 2023. The main issue with niching is that people fear it, because they don't understand it. They fear they'll lose business by only targeting one specific group. However, niching is simply target marketing and helps you stand out among your competition. When you niche, you become a specialist in your area and can offer more...13 min
- You do not need to spend lots of money when starting out as a new mortgage brokerAs a new mortgage broker, it's important to prioritize cash flow and be frugal when it comes to marketing and advertising. You don't need to spend a lot of money on expensive equipment or coaching programs right away. There are plenty of free resources available that can help you create high-quality content and grow your brand.When it comes to creating content, you'll need to decide whether you want to be a mobile or desktop creator. Each has its own set of advantages and disadvantages, and i...10 min
- You do not need to be perfect when you start making content as a mortgage brokerStarting out as a mortgage broker can be overwhelming, but it's important to remember that perfection is not necessary. This video will remind you that everyone has to start somewhere, and with hard work and dedication, you can grow and improve your skills. Embrace your mistakes and use them as opportunities to learn and become a better mortgage broker. So don't stress about being perfect, just focus on providing valuable information and helping your clients achieve their homeownership goals....11 min
- How To Add Instagram CarouselsWelcome to another episode of the Mortgage Marketing Secrets podcast and Show. Today, we're answering a question submitted by Martin on where to create carousels on an Instagram page. In this episode, we'll walk you through the process of creating Instagram carousels on your mobile phone or desktop. To create these posts, the best tool to use is Canva, where you can access templates for Instagram carousels. After downloading the files from Canva, transfer them to your phone and upload them on...5 min
- Using SEO to Increase Visibility for Your Mortgage BusinessUnlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/9 min
- How Mortgage Brokers Can Use IG CarouselsIn this video, we're talking about how mortgage brokers can use Instagram carousels to their advantage. We'll discuss the benefits of using carousels, such as their ability to educate and build trust with your audience. We'll also talk about how carousels can be used to nurture existing clients and move them further down the funnel towards becoming a customer. If you're a mortgage broker and you're considering using carousels on Instagram, make sure to watch this video for tips and strategies...5 min
- Should Mortgage Broker IG live streaming with guestsAre you a mortgage broker wondering if live streaming on Instagram with guests is a good idea for your business? In this video, we break down the pros and cons of live streaming on Instagram and give you tips on how to make the most of it. We discuss the benefits of bringing on relevant guests, the importance of scheduling your live streams in advance, and how to ensure your live streams provide value to your audience. Watch this video to learn more about how you can use Instagram live to gai...5 min
- How long should an Instagram live be?Are you a mortgage broker wondering how long your Instagram Live should be? In this video, we'll explore the three main ways mortgage brokers can use Instagram Live and how the length of the live stream will depend on the purpose of the live stream. Whether you're delivering replay education, driving engagement, or answering questions from your audience, we'll give you tips on how to make the most out of Instagram Live as a mortgage broker. Don't make the mistake of waiting for more people to...6 min
- Recording Content Outside (Pros and cons)Are you a mortgage broker looking to add some variety to your content marketing efforts? Recording outside can be a great way to catch your audience's attention and keep them engaged. In this video, we will explore the pros and cons of recording outside as a mortgage broker.One of the biggest benefits of recording outside is that it is easy to do. With the use of software like BigView, or simply using your mobile phone, the barrier to entry for recording content outside is low. You don't have...10 min
- Why Video Marketing is a Must for Mortgage BrokersWelcome to my episode on why video marketing is a must for mortgage brokers in today's digital age! In this video, I will explore four key benefits of incorporating video marketing into my strategy as a mortgage broker. From connecting with potential clients and establishing trust, to reaching a large audience, establishing authority in the industry, and cost-effectiveness. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complime...7 min
About Mortgage Mavericks
From the publisher's feed
Welcome to "Mortgage Mavericks: Insights from Industry Heroes", the definitive UK podcast where we unravel the journeys and unveil the expertise of the most respected figures in the UK mortgage…
industry. Each week, we bring you in-depth conversations with the stalwarts who are shaping the landscape of the UK property market and mortgage sector.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
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