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Mortgage Mavericks episodes
- Metrics you should prioritise on Instagram and whyAs a mortgage broker, using Instagram to market your business can be incredibly valuable, but knowing which metrics to measure is crucial to your success. In this article, we'll take a look at the most important metrics to prioritize on Instagram and explain why they matter.Firstly, it's important to avoid focusing on the wrong metrics such as followers, likes, shares, and views. These metrics may seem important, but they are not the main drivers of success. Instead, there are several other m...10 min
- Make evergreen content as a mortgage brokerIn today's podcast episode, Ash Borland discusses the importance of evergreen content for mortgage brokers in their marketing strategy. Evergreen content is content that remains relevant and valuable over an extended period of time. It is called Evergreen because it is always fresh and doesn't lose its relevance, even after a month or years of its publication. The goal of evergreen content is to create videos that are effectively working for you over and over again, building your brand and ge...16 min
- Stop Selling QualityIn this episode of the Mortgage Marketing Podcast, host Ash Borland discusses the concept of quality in regards to marketing and how it can be misleading. Often, mortgage firms and brokers will claim to offer the best quality service or have a certain number of years of experience. However, these claims are not true quality, but rather statements that do not provide proof or value to potential clients.I suggests that instead of selling quality, brokers should sell the benefits that have true ...14 min
- What channels should I use to distribute my content as a mortgage broker?As a mortgage broker, one of the most important aspects of growing your business is building your lead generation and authority. This requires an effective content marketing strategy that is distributed across multiple channels. In this article, we will discuss why it's important to use multiple channels to distribute your content, and what channels you should consider.According to Ash Borland, a mortgage marketing coach, it's essential to be on all channels when you first start marketing you...7 min
- How do I measure the success of my content marketing efforts?Join Ash Borland in this episode of the Mortgage Marketing Podcast as he delves into the topic of measuring the success of content marketing efforts. He shares his own approach to measuring the impact of his content, which is based on the number of clients who reach out to him through his podcast, social media channels, and other content. He shares his insights on why measuring likes, comments, and followers is not as important as measuring the impact of content on potential clients. This is ...10 min
- What kind of content should I create to attract new clients?Welcome to the Mortgage Marketing Podcast with Ash Borland. In this episode, we dive deep into the question of what kind of content you should create to attract new clients. Ash breaks down the two types of content, authority content and lead generation content, and explains why you need both to be successful in your content marketing efforts. He also stresses the importance of having clear and consistent content that accurately represents your brand and business. Don't miss out on Ash's behi...6 min
- Effective Video Marketing Strategies for Mortgage BrokersWelcome to the Mortgage Marketing Podcast with Ash Borland! This podcast is designed to help mortgage brokers create impact and income by mastering content marketing.In this episode, Ash will dive into effective video marketing strategies for mortgage brokers. He'll cover the type of content, the overall strategy, and the best way to utilize video in your brand.Ash believes that video is a crucial component of a successful social media strategy, especially on platforms like Instagram and Face...10 min
- How to Use Video Testimonials in Your Mortgage Broker MarketingAsh Borland shares how to use video testimonials in your mortgage broker marketing in this episode of the Mortgage Marketing Podcast. Find out the top 3 places to post video testimonials - Instagram Stories, Landing Pages and Instagram Highlights. Ash also breaks down the structure of how to create effective video testimonials and offers a discount on his Mortgage Marketing Blueprint for listeners. Don't miss this informative episodeUnlock Your FREE Mortgage Marketing Blueprint Discover the k...9 min
- Unleash Success as a Mortgage Broker with Self AwarenessThis video is a must-watch for mortgage brokers looking to take their careers to the next level. Discover the power of self-awareness and how it can help you thrive in the competitive world of mortgage brokerage. You'll learn how to address and accept your weaknesses, and how to leverage your strengths to close more deals and succeed in the industry. Get ready to transform your career and unleash your full potential as a mortgage broker with the help of self-awareness. Che...9 min
- Invest in yourself as a business ownerI'm diving straight into it. Investing in yourself is a tough concept and I've struggled with it as a business owner. I've also noticed that my clients struggle with it, especially mortgage brokers.That's why I want to talk about it in this solo podcast episode. I've spoken about it before on other podcasts and live shows, about why you shouldn't spend money on things you can't afford when starting out, and building up cash flow instead. But this time, I want to go deeper and share my thought...13 min
About Mortgage Mavericks
From the publisher's feed
Welcome to "Mortgage Mavericks: Insights from Industry Heroes", the definitive UK podcast where we unravel the journeys and unveil the expertise of the most respected figures in the UK mortgage…
industry. Each week, we bring you in-depth conversations with the stalwarts who are shaping the landscape of the UK property market and mortgage sector.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
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