Show Notes for "Mortgages and More" Podcast Episode
Episode Title: "The Power of Social Media in Mortgage with Greg Sher"
Kyle and Brian introduce their guest, Greg Sher, an executive at NFM Lending and a pioneer in building a business around social media in the mortgage industry.
They express their excitement about Greg's insights into the world of social media and its role in the mortgage business.Exploring Social Media as a Strategy:
Greg discusses his chapter in the upcoming book "Rethink Everything To Be A Next Generation Loan Officer" and the question it addresses: "Is social media a real strategy in the mortgage industry?"
He shares his journey into the world of mortgage influencers and the role of social media in lead generation.Passion for Education and Commitment:
Greg highlights the common traits among mortgage influencers: a passion for the mortgage industry and a commitment to consistently creating content on social media.
He emphasizes the importance of genuine care for consumers and financial literacy in the mortgage business.Building an Empire with Influencers:
Greg shares the story of how he identified a talented influencer on TikTok and invited them to join NFM Lending to build a business empire focused on lead generation.
He emphasizes that these influencers are licensed LOs with reliable businesses and not paid hired hands.The Importance of Consistency:
Greg underscores the need for consistency in social media efforts, advising that posting two to four times a day, Monday through Friday, is essential.
He acknowledges that it takes time and persistence to achieve success in the social media space.The Value of Owning Your Brand:
Greg discusses the concept of loan officers owning their brand through social media and its importance in the evolving landscape of the mortgage industry.
He contrasts this with the traditional model of relying on leads from real estate agents.Conclusion and Audience Takeaway:
Brian and Kyle express their admiration for Greg's insights and his commitment to helping loan officers adapt to the changing landscape of the mortgage industry.
They encourage listeners to take action and consider the role of social media in their mortgage businesses.
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