I met Richie at the bottom of a mountain in Aspen. He was quietly celebrating something quite remarkable, and he asked me to take a photo to capture his moment. It has been 18 years to the day of him not having a single seizure after experiencing over 3,000 of them before his surgical procedure that removed 3 inches of his brain. It was magical that I met this man on such a special day.
He shared more of his story with me and it resonated so intensely that I felt compelled to share it on this podcast.
Richie Shane lives with the mantra, "Why Not Me?". Not from a pity perspective, but rather from "I'm strong enough to handle anything, why not me." He has used his medical situation to help others, to show people how they can handle epilepsy, and how they can "win". Someone has to win, why not YOU!
He uses the same approach as the founder of The World's Greatest Vacations (https://www.theworldsgreatestvacations.com/) where he is able to GUARANTEE RESULTS for his customers, because no one can GUARANTEE a healthy life. He has control of his thoughts and how he makes others feel.
Viewed as an expert in luxury marketing, a career started with strategic planning for American Express, Trans World Airlines, the yachting industry and leading Madison Avenue ad agencies, lead to the launch of Treasure Chest Themed Value Mail, Inc in 1991. Initially serving as direct marketing for the yachting industry, Richard Shane expanded into international snow sports and ultimately manifested into The World’s Greatest Vacations, travels largest circulation multi-channel media exclusively for….the world’s leading vacations.
Shane is also a valued consultant in creative ways to maximize a marketing budget. Creating win-win relationships for yacht shows and luxury travel brands, for example. Cross promotional relationships and of course, ensuring communications is laser targeted with maximum impact.
The World’s Greatest Vacations is a team of the world’s greatest digital and traditional marketers, graphic designers, CRM and database experts. Most importantly, we are passionate, nice and like to be helpful. Our offices are NYC, Los Angeles, Europe, South Florida and someplace we’ve not yet been but will be soon.
Richard Shane boasts, “accountability and pride is why we guarantee to surpass both marketing and sales objectives. If we fail to exceed expectations, tell me and a make good will be provided”.
His greatest passions are skiing, boating, marathon running and helping epilepsy related charities. After 22 years and 3,000 seizures Shane is one of the first and few people to be cured of epilepsy as a result of surgery at NYU Langone Hospital. His story was profiled and voted the year’s most inspirational by the New York Press Club.
Feel free to connect with him on LinkedIn- https://www.linkedin.com/in/richard-shane-75882225/
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