Mostly Marketing with Matt Wilson

In the state of Pennsylvania; Car Dealership's Sales Operations are not considered essential. To date; dealers in PA haven't been able to get an explanation from Governor Tom Wolf's office. Many other states are allowing online sales and service operations as long as CDC recommended social distancing guidelines are followed. Why aren't dealers able to clarification from the state of Pennsylvania. My guest is Rob Ruth, President of Bob Ruth Ford, who is trying to make some noise on the issue and get dealers in PA some answers. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about the creative process. Mostly. Jim McCarthy from Jim McCarthy Voiceovers joins me to discuss the creative process. In this episode we talk about ideas. Where do your ideas come from? How do you know if it's a good idea? What are some things to consider when creating a creative strategy? Listen and learn!

This episode of Mostly Automotive Marketing with Matt Wilson is all about acronyms. Specifically, OTT. Mostly. Our guest in this episode is Shane Stender, Managing Partner at SilverBack Advertising. This episode is also about Tom Brady.

This episode of Mostly Automotive Marketing with Matt Wilson is all about your reputation. Mostly. Particularly the reputation of your store. We’ll discuss Yelp, how it works and why it isn’t easy to figure out. Our guest in this episode is the President of the David PR Group and Author of “How to protect (or destroy) your reputation online”, John David. This episode is also about Brady-Mania, which is taking over the sports headlines, especially in New England.

This episode of Mostly Automotive Marketing with Matt Wilson is all about NADA. Mostly. Are you going to NADA? Everyone else is. Have you been getting 100’s of emails from vendors asking if you’re going to NADA? This episode is also about the 2 different types of advertising and announcements about announcements. #Automotive #Marketing #NADA #Advertising #Podcast #Business #Tea

This episode of Mostly Automotive Marketing with Matt Wilson is all about chat. Mostly. According to Ray Reggie, Digital Expert, Chat is Dead. Is it? Listen and decide for yourself. One thing is for sure; it'll give you something to think about on the dealer level and If you work for a chat provider, you're going to disagree. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about finding your niche. Mostly. In this episode Matt speaks with Greg Brown, Owner of Brown Lee Ford in Morrison, TN. In the middle of nowhere, Greg and his team have found a niche that has turned their dealership into something pretty cool. This episode is also about people who pronounce it Niche instead of Niche. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about bad behaving BDC's. Mostly. Matt's guest is James Skarzenski, General Manager at Shaker Kia . This episode is also about coconut water and how it's not good.

This episode of Mostly Automotive Marketing with Matt Wilson is all about watching your marketing but trusting your agency. Mostly. Scott Orsini from the Executive Auto Group joins Matt to discuss the best billboard location in Connecticut, how involved he is in the groups marketing and shares his thoughts on vehicle merchandising. Matt also shares his experience as a senior citizen. (Which he is not). 

 This episode of Mostly Automotive Marketing with Matt Wilson is all about brands on social media. Mostly. Matt’s guest in this episode is Myke Furhman from Myke Food Media. Myke and Matt discusses Wendy’s twitter game, spicy chicken sandwiches, what brands should avoid talking about on social media and spend a little too long promoting Myke’s business.