Mostly Marketing with Matt Wilson

This episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000!  My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did it and what it means for her BMW store.

Mostly.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry. 

In this LIVE episode we cover

1) Nissan and BMW's Logo Changes

2) The Ford Bronco Release

3) Subaru's Brand Loyalty

4) The Greatest Invention Since Sliced Bread

Mostly.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson about being THEM centric. Mostly. My guest in this episode is Jim McCarthy Voiceovers.

In this episode Jim and I cover:

1) #BeThemCentric

2) Why it isn’t about YOU, it’s about THEM

3) How thinking about your customer or prospect FIRST can get you better results

4) Mini Closes

Mostly.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”.

In this episode Colin and I cover:

1) Customer purchasing expectations

2) Digital Retailing

3) The Amazon Effect

4) “Experimarketing”

Mostly.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this episode we chat with Kevin McKillop the President of MoveYourMetal.com. Matt and Kevin answer and discuss the following questions - 1) Should your IT guy be doing your google adwords? 2) Should you always take Google’s suggestions? 3) Are you always better off going with the least expensive vendor? 4) Should you call a dealership’s baby “ugly’ as a sales technique? We also uncover the secret location of Rhode Island.

In this episode we also get a surprise appearance from Jim McCarthy at Jim McCarthy Voiceovers who tells us  how automotive sales can help prepare you for life.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson is all about prospecting. Specifically a prospecting lesson I learned this week. Foul-ish language ahead. 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson is all about the tacky LinkedIN post.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this episode Matt is joined by Evan Knox, Founder at Caffeine Marketing. Matt and Evan chat about things from the agency perspective. What’s in an agency name? How can different types of agencies work together? How do you decide which services to recommend to a client? Do “old school” creative sessions still work? This episode is also about a tacky LinkedIN post that Matt saw.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson is all about Data Decisions Mostly. Our guests in this episode is the Senior Director of Dealer Intelligence at Experian, Amy Hughes. This episode is also about working from home life and Frozen. Man those songs are catchy.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This episode of Mostly Automotive Marketing with Matt Wilson is all about Instagram. Mostly. In this episode Matt talks with Joey Engelman, Social Content Manager at Agency FIFTY3. Matt and Joey discuss Instagram content, how to gain followers, how to use hashtags and how paleontology matters.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.