Mostly Marketing with Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson we revisit one of Matt’s favorite topics – OTT. Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring. What is it? Why should dealers consider it? What kind of attribution is available? Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributor at Dealer Marketing Magazine.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSPs). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?

On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode.

Thanks to these folks for weighing in with their opinions:

Jason Harris, Podcast Host, Agency Owner, Orange Tie Wearer

Colin Carrasquillo, Host of Experimarketing Podcast, Digital Marketing Manager at Nielsen Automotive Group

Evelyn Kelly, Marketing Director at Think Ad Group

Evan Weber, Founder at Experience Advertising

Justin Searle, VP of Sales at Think Ad Group

Sean Boyle, Co-Owner at Momentum Digital

Bob Abbate, Founder and Creative Director at Bob Abbate Marketing

Jim McCarthy, Owner at Jim McCarthy Voiceovers, Co-Founder at Big Dot Lighting and groomsman at my wedding

Didi Martz, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy)

Linda Richardson, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy)

Jen Roe, Brand Manager at Hunter Mountain

Sherry Robeson, Director of Marketing at MDR

Faith Yildiz. Founder at Newletter.ist

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc. 

The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!"

It's impossible to make EVERYONE happy ALL the time. People love to complain. In this Episode of Mostly Automotive Marketing with Matt Wilson we'll talk about how dealers can avoid getting bad online reviews. I'll read some actual google reviews and we'll discuss what could have been done to avoid the situation entirely. 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about the importance of 1st party data and how as an industry, we’re underutilizing it. Matt discusses with Derek Perez, Founder at Think Ad Group and Justin Searle, VP of Sales. Helpful information for dealers in this episode that can have a pretty immediate impact on business.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

In this Episode of Mostly Automotive Marketing with Matt Wilson we cover a lot of topics with Sean Boyle, Owner at Momentum Digital. Sean and his team specialize in video for real estate as well as all types of digital marketing. We chat about 360 virtual tours, SEO, Social Channels, LinkedIN stories and much more.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat retargeting. Matt shares a story about shopping for a mountain bike online and a retargeting problem he noticed. Mostly. Our guest is Managing Partner at SilverBack Advertising, Shane Stender. We also discuss Instagram, LinkedIN, Reddit and Matt’s overwhelming Tom Brady fandom.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.