Mostly Marketing with Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, Matt chats with the guys from AutoYap. They’ve got a very cool branding idea for dealers – they caught our attention by creating a caricature of Matt yapping about Bruce Springsteen and sending it over. There could be some fun opportunities here for dealers and agencies

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the way website companies pitch dealers. The pitch from most vendors almost always starts off showing you a bunch of desktop sites. But should we be thinking mobile first? I mean, more than half of website traffic is mobile, right? What gives?

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the process of getting creative approved by the dealer. Is it easier to take the path of least resistance or stand behind a data driven creative concept that the dealer pushed back on? The topic was raised on LinkedIN by Liz Martin, COO at Dealership Toolkit – she joins Matt to discuss.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we set out to answer one simple question. What the hell is DealerVendorMatch.com?

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss classic rock, Socrates and the importance of training. Larry Feldman, President at Career Changers USA, talks about his philosophy on training and continuing educations for dealers.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the importance of company culture. In March of 2020 my wife was diagnosed with Cancer. Treatment and surgery took the entire year and in the middle of December, I realized how grateful I was for the culture at my company. If you’re an owner/manager, you need to listen and understand how important it is to create a good culture at your company. If you’re an employee you need to watch out for yourself and your family when making decisions on where you should work.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

Colin and Matt are looking towards the road forward or in this case, the "Roadster" forward on this episode of Experimarketing. The gang connects with Amit Chandarana, SVP Sales & Business Development at Roadster, to discuss "future proofing" your dealership utilizing digital retailing, as well as the benefits of digital retailing for both your sales staff and customers.