For Part 1 of a two-part series on momfluencers, Emily is joined by Sara Petersen, author of the Harper’s Bazaar article, "Momfluencer Content Enrages Me. Why Can't I Look Away?" Emily and Sara talk about the unattainable "authenticity" of the most elite momfluencers, reveal which ones really got in their heads, and discuss the term "hate follow."
Follow Sara Petersen:
http://sara-petersen.com/
https://twitter.com/slouisepetersen
https://www.instagram.com/slouisepetersen/
Sara’s momfluencer articles:
https://www.harpersbazaar.com/culture/a35266612/motherhood-instagram-influencers/
https://www.instyle.com/lifestyle/momfluencers-nostalgia-instagram
https://www.harpersbazaar.com/culture/features/a36595860/wellness-mommy-bloggers-and-the-cultish-language-they-use/
https://www.refinery29.com/en-us/2021/06/10531901/influencers-pyramid-schemes-mlms-beautycounter-momfluencers
Find the books mentioned:
Amazon: https://amzn.to/3EFpmeu
Indie option: https://bit.ly/3CCB20R
Find the full list of momfluencers mentioned in this episode here: https://mothermotherpodcast.com/episode-4-momfluencers-with-sara-petersen
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