What is a pop-up shop and why should you consider creating one as a part of your marketing strategy?
A pop-up shop is a mobile or limited edition version of a storefront. And it operates in the reverse of a traditional marketing strategy because the intention of a mobile sales display is to bring your products and services to the people.
I consider pop-up shops to be an excellent method of community engagement. Think farmers markets, trade shows, festivals, and more. In this episode, I talk briefly about what a pop-up shop is, how to create one for your business, and the ways to leverage them to grow your bottom line.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
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