Ever heard of HARO? It stands for Help A Reporter Out and its your shortcut to finding journalists in need of the expertise and information you have to share.

Tons of well-known, reputable media outlets use HARO including the Wall Street Journal,  Forbes, Mashable and Time Magazine. 

Get your pitch ready and tune in to hear 5 proven strategies I've used to land free publicity using HARO as part of my public relations efforts.

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

The holidays are quickly approaching and that means the holiday selling window is about to open wide. I'm talking about Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday. This stretch of time is prime for business growth and you don't want to miss out.

If you haven't strategized for the holiday season yet, it's time to start. You don't have to offer a mega sale and slash prices to get customers through the door. I'm sharing five ways to focus on promotions that are sure to increase your visibility and traffic.

As a bonus for this episode: download my free guide to generating new leads for your business without the technology hassles when you visit erinkraebber.com/morecustomers.

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Danielle Bettmann is an early childhood educator, parenting coach, and founder of Wholeheartedly. Her coaching teaches families with strong-willed littles how to manage tantrums, eliminate power struggles, and get on the same parenting page.

Danielle shares her real-life experience of navigating the early years with a second child who didn't exactly behave by the book. 

Here are a few takeaways from this conversation:

• We come into parenting with expectations based on how we were raised
• It's normal to feel like you are screwing up your kids
• There is a need to merry both sanity and solutions to address behavior issues
• Exposure imbalance can lead to resentment and other issues that block progress
• Having the most well-behaved kids doesnt always translate into achieving a measure of success later in their life

Learn more about Danielle Bettman at parentingwholeheartedly.com or on Instagram @Parent_wholeheartedly 

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Did you know that I have interviewed for a job while pregnant two different times? The first was a learning experience and the second time led me to change jobs and pack up everything and move, at nearly 9 months pregnant.

If you find yourself with an opportunity to advance or grow your career in a positive direction, while you are also growing your family, I am sharing my own story with you in mind. Tune in for the three key factors I used to determine if switching course while growing a baby was a good move or not. 

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Ready to unlock a new level of parenting? Become a pro at saving, storing, recycling, and reselling the items your kids have outgrown.

I share my top hand me down hacks as well as a few lessons learned from my first attempts at saving all the clothes and gear between child number one and child number two. Tune in for some inspiration and ideas for things you can do with the items taking up space in your home that you no longer need.

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

The words used to set expectations on us as teens stay with us as adults. How do you manage expectations with your teen? 

The Four Tendencies by Gretchen Rubin provides a deep dive into four behavior tendencies and how different people respond to different expectations. Reading this book shined a light on how growing up during the heart of the Girl Power Movement impacted different facets of my life.

I want my daughters to know they always have someone in their corner supporting them. And to also know we expect effort and have standards. Finding the balance that works for them is a learning process for parents.

What can you do when you find yourself putting too much pressure on them in one particular area?

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Justine Sones is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt.

Justine shares an honest and relatable look at how prioritizing boundaries and really listening to what your body is telling you can vastly improve your relationships with your children, partner, and business.  

Here are the takeaways from this conversation:
Boundaries work when they are mutually beneficial
Defense mechanisms appear differently in different relationships
You can't ignore the repair part of the boundary setting and stress mgmt process
Feelings aren't facts but they do help identify needs
There is more to self-care than spending money

Learn more about Justine Sones and subscribe to her Friday Feels newsletter: https://www.justinesones.com/ 

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

A sponsorship is a method of creating a partnership that benefits both parties. As a sponsor, you are paying or exchanging for the right to be aligned together.  Your local community is a gold mine of sponsorship opportunities to leverage for maximum visibility.

I'm sharing my WOW method to help you work through the process of finding, evaluating, and measuring the success of sponsorship opportunities. I break this down in a way that lets you know how accessible sponsorships can be and how even the smallest of brands or businesses can leverage creative partnerships. 

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Do you consider yourself a professional overthinker?  I do. And when I find myself in a season of life that is extra busy, I have even more difficulty turning off my thoughts at the end of the day. 

Overthinking is a habit that takes time and commitment to change. I don't get it right every time but I've learned a few helpful tips to share. Give yourself permission to rest easier at the end of a busy day, week, or month.

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

When you have a family,  sometimes you will decide to turn down a career opportunity. But sometimes it means you will find ways to manage the negatives because they are far outweighed by the positives. 

Moving away from family is always a challenge. We took this one head-on not once but three times, putting more and more distance between us and our extended family each time. It's not an easy choice. 

This episode isn't about how to successfully relocate with kids. But it is about making distance from your best support system work when you find yourself with an opportunity that's too good to pass up. 

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber