Luke is joined by Alex Ray to talk about everything other than his results on the track. ARay has built a strong personal brand over the past five years that has allowed him to be one of the best-known names in the sport. He recently launched his own clothing brand, SKETCHY. Alex tells us about what it's been like over the past few years building his career on the track and his brand off the track.

Get more moto business talk at www.thebusinessofmoto.com.

Follow Luke Nesler on Instagram:

www.instagram.com/lukenesler

www.instagram.com/impakt_results

Visit Impakt Results Online: www.thinkimpakt.com.