“Look at traditional media and then think about all the things left out - the two way street of conversation and the look behind the glass. That’s what you want to show on social media.”
As an automotive and motorsports photographer who has worked with the likes of MotorTrend, Toyota and IMSA, Luke Munnell shares his experience and thoughts on the future of motorsports media.
Luke Munnell is an accomplished photographer, journalist and social media pro. He has worked with top car manufacturers, publication and race teams. In this conversation, his passion for things racing related comes through and we get a feel for what the life of a freelance photographer is like.
Luke shares his experience, his views on how Rally is ready to explode in popularity and some thoughts on building your own social media strategy as an everyday human.
What we mention in the episode:
Mazda GX Class
Dunning-Kruger Effect
Rally Nevada
Gorman Ridge Rally
Northwest Hillclimb Association
San Pedro Martir Hillclimb
Follow Luke:
Luke Munnell on Instagram
Luke Munnell on Facebook
Luke Munnell Website
Luke Munnell on LinkedIn
Follow Us:
MoDD Racing Website
MoDD Racing Instagram or Facebook
Northwest Rally Association Website
Northwest Rally on Instagram or Facebook
Kito on Instagram
Katie on Instagram
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