Join Matt as he interviews Mark Ritz, the CEO and Co-founder of Carnivore Snax. Mark has always loved the membership model, and his experience with email marketing makes this interview a case study in how to unlock value from your best customers.

03:15 - How Carnivore Snax came into existence
04:00 - Building an Audience - the Right Way to Launch a Product
07:00 - How Product is the Most Important Thing
08:15 - How Subscriptions Started for Carnivore Snax
10:55 - Memberships versus Subscriptions on Carnivore Snax
13:40 - Finding Unique Things to Offer Members
14:21 - Take Something That's Hard to Source and Put it Behind a Paywall
16:00 - Cashback incentivizes people to buy more
17:26 - Some of the hard operational parts of balancing memberships vs subscriptions
20:15 - People who joined the membership had LTV 3x higher
21:30 - Identifying the most valuable customer
23:40 - Email marketing for subscription customers
29:05 - The most impactful subscription tactic: messaging

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