One of the most fascinating things about today’s episode is not just the creation of this everyday object, but the marketing tactic of presenting a problem that many people weren’t concerned with until the solution was advertised.

You’re listening to The Story Behind: The Extraordinary History of the Ordinary. I’m your host, Emily Prokop, and this is The Story Behind Mouthwash.

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Sources

• The Crazy (and Disgusting) History of Mouthwash - NoCavityKids.com
• Listerine Halitosis Ad 8 Aug 1921 - Newspapers.com
• Cloves - The Perfect Pantry
• Classic Ad Review: Listerine And The Halitosis Hallelujah - AdAge.com
• History of LISTERINE®: From Surgery Antiseptic to Modern Mouthwash - Listerine
• 6 Practical Ways Romans Used Human Urine and Feces in Daily Life - Mental Floss
• What's in the turtle's blood? - News24
• How Mouthwash Is Made - MixerDirect.com
• Discovery Of Bacteria - Explorable
• Bad Breath Wasn’t Invented by Listerine - Smile Columbia Dentistry