On this episode Kristin talks about growing a business with Tu-Hien Le, Founder and CEO of BeauGen. Tu-Hien Le launched her business from her dining room and has grown it into a seven-figure e-commerce business in only five years. Tu-Hien attributes her success to consistency, focusing on progress, surrounding herself with like-minded people and eliminating stuff that does not move the needle.  

Episode Highlights

03:40 – There was a problem that could and needed to be solved. We had to invent the solution. And we ended up creating over 40 prototypes, testing different shapes, materials.

08:04 – Three years of being consistent, writing those emails, showing up, building this momentum, and all of a sudden it starts to keep going, attraction is happening, and people are seeing you, sale’s increasing. That’s when I started to build the team to support the demand that was coming in.

09:19 – I focus on progress (because perfection is the killer of progress), I do a lot of mindset work and I surround myself with people who are similar in thinking.

17:00 – My focus is the value that I can add to my clients and my customers.  It’s not about me, it’s about the value that I can add.

19:19 – If you do not have clarity on why you’re doing what you’re doing and who your customers are, the marketing, the sales, the scales do not really matter. 

34:15 – Mom Boss Method helps ambitious moms to grow business.

Resources

Connect with Kristin @meetkristinburke on Instagram and on her website kristinburke.com

Tu-Hien Le on LinkedIn:

https://www.linkedin.com/in/tuhienle

Tu-Hien Le’s website:

https://www.beaugen.com/

Tu-Hien Le on Instagram:

https://www.instagram.com/tuhien.le/