Move Your Market

When COVID-19 hit, the government shutdown elective medical procedures, causing Lewisburg Plastic Surgery & Dermatology to temporarily lose a majority of their patients.

Instead of closing their doors, the practice opened up their internet connection and began to offer their services as a telemedicine provider.

In this episode we hear from Dr. Ernest Normington about how he has worked to navigate the practice through this change.

What ways has your business pivoted? Email us at [email protected].

According to Google, Search terms and phrases starting with "how to" and related to "do it yourself" activities are on a dramatic rise -- all due to COVID-19.

Do you know what search terms and phrases are trending for your industry? You should!

In this episode we break down a few simple tools that will allow you to better optimize your current content creation efforts.

Here are links to the tools discussed in this episode:

https://trends.google.com/

https://neilpatel.com/ubersuggest/

The Integrate and Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. For more podcasts, visit www.mojoactive.com/podcast

We've talked a lot in this podcast about the need for companies to be agile and to pivot their product offerings and marketing messages as the market place dramatically changes.

Here are 3 things you can take action on TODAY.

For more about MoJo Active, visit us at www.mojoactive.com

Now is the perfect time to clean out dusty and outdated portions of your business to make room for new and improved processes, workflows and strategies.

Enjoy these 3 ideas for kick-starting your own businesses' spring cleaning.

Want direct access to hosts Myles and Tracey, email [email protected].

www.mojoactive.com/podcast

Many businesses discount the power of direct mail -- mostly because they look at it as a "one-off" effort.

In this episode you'll learn tips and strategies for maximizing the effectiveness of a direct mail campaign by expanding upon your existing digital advertising activities.

This is a great example of what we mean by Integrate & Conquer!

For more about MoJo Active, visit us online at www.mojoactive.com or email us as [email protected]

Before your company starts marketing themselves as "Made in the USA," it's best to consider the five points illustrated in this podcast.

How does your brand use a sense of patriotism in marketing messages? We'd love to hear about it! Email [email protected] and let's start a conversation.

Learn more about marketing solutions from MoJo Active by visiting www.mojoactive.com.

With this 24/7 news coverage, it's easy to be swept up by everything going on in the world. But, as business owners and executives, it's important to focus on what we CAN control.

Here are 6 things that you can take immediate action on today.

What topics would you like to hear more about on this podcast? Let us know by emailing us at [email protected]

From payment gateways to shipping integrations, there's more to getting started with Ecommerce than meets the eye. In today's episode we offer up 6 areas all businesses need to consider before hitting "launch" on their online store.

Download our whitepaper about the differences between SaaS and on-premise Ecommerce solutions: https://www.mojoactive.com/download.aspx?file=2

This weekend we saw an escalation of the COVID-19 virus here in the United States.

We're also seeing both consumers and governments begin to strongly push back against people refusing to adhere to social distancing.

In times like these, genuine empathy is what will cut through the noise. Here are four things to consider:

1. Don't focus on headline grabbing or "news jacking" -- this will backfire and generate negative PR
2. Document empathic and employee-focused activities
3. Focus inward and make sure your culture stays strong through remote working conditions
4. Take extreme and excellent care of your existing customer base. The "marketing" ROI of their goodwill and testimonials when this is all over will pay dividends.

Send us your thoughts on this podcast by emailing [email protected]

As an agency, we're receiving lots of questions around events and how companies can shift from an in-person format to a virtual environment.

Today's episode gives you five areas to consider for your own event strategy.

Need more help? That's what we're here for! Email us at [email protected].

Here is a link to the AMA article mentioned in the episode:

https://www.ama.org/marketing-news/5-steps-to-pivot-from-in-person-to-virtual-events-today/