Are you looking to earn quality backlinks? Join our host, Chima Mmeje, as she chats with Amanda Walls, director of Cedarwood Digital. Discover how Amanda transformed a supermarket roast dinner price comparison into a link-building triumph.

In this episode, you'll learn Amanda's strategies for using data-driven storytelling to capture media attention and secure 100 high-quality backlinks for a financial services brand. Whether you're a digital PR professional or an SEO specialist, you'll gain valuable insights to enhance your link-building efforts.

A very special thank you to our guest, Amanda Walls!

https://x.com/amandajwalls

https://www.linkedin.com/in/amandajwalls/

https://cedarwood.digital/

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This episode is brought to you by Moz’s Domain Overview.

Quickly discover key SEO metrics to better assess a site's online authority, performance, and health.

Start your free trial now https://moz.com/moz-pro-free-trial

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Additional Moz Resources: 

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Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host Chima Mmeje as we explore the strategies behind the Dead NFT PR campaign. 

Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies.

From scraping data on 73,000 NFT collections to capturing the attention of major media outlets, uncover the strategies and challenges behind this viral success. This episode is brimming with insights on crafting campaigns that resonate. Tune in now to get inspired and learn from one of the best in the business.

A very special thank you to our guest, James Hayward-Browne!

https://www.linkedin.com/in/jjhb92

https://bottledimagination.com/

If you want to bop along to Busted with James

https://www.youtube.com/channel/UCueKqV4BVrjwZAqjPmGw72w

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This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

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Learn about STAT ► https://mz.cm/2IiqTzf

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A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer.

Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights that drove the campaign's success. Discover how an SEO expert played a critical role from the planning stages through execution, contributing to the campaign’s success and driving organic media coverage valued at $90 million. This MozPod episode shows how SEO and high-impact advertising can work together to make a highly successful PR and marketing campaign.

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This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

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STAY IN TOUCH:

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In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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ADDITIONAL MOZ RESOURCES:

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

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STAY IN TOUCH:

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Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey.

Agencies are fast-paced, with employees juggling multiple roles, so a four-day workweek sounds risky when there's already too much to do. Will productivity suffer? How will it affect employee retention and client satisfaction? This episode of MozPod explores these critical questions, revealing how a London-based digital marketing agency embraced a four-day workweek and the resulting impact.

Scaling a startup is a tough challenge. As a founder, you may need help with cash flow issues, team burnout, and finding your customer base. But could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue.

Rod Richmond is a serial entrepreneur and CMO with a unique approach to startup growth. If you're a startup founder or growth-focused entrepreneur, this episode will give you actionable advice on tackling your scaling problems and reaching your business goals.

Find out more about the next MozPod episodes https://moz.com/mozpod

Get to know out guest, Rod Richmond:

https://www.linkedin.com/in/rod-richmond

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

ClickSlice's founder, Joshua George, shares his inspiring journey from earning just £7 an hour to building a seven-figure SEO agency. He discusses signing his first agency client, scaling his business to 7 figures during challenging times of COVID-19. Don't miss out on Joshua's wisdom and experience as he navigates the world of SEO with passion, authenticity, and a commitment to continuous growth. This episode is a must-listen for anyone trying to scale an agency and achieve extraordinary success.

Neuromarketer and ice skater Giulia Panozzo shares her journey from psychobiology to SEO and how ice skating complements her marketing skills. Dive into how neuromarketing can enhance customer engagement and discover insights from her experience balancing dual careers.

Tune in if you're curious about applying neuromarketing principles, navigating a multi-faceted career path, or seeking inspiration on integrating personal interests with professional growth.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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In this episode of MozPod, Chima Mmeje talks with Donna Bloss Gleize and Miracle Inameti-Archibong about the intertwining worlds of motherhood and work life balance.

As they share their daily balancing act between strategic planning sessions and school runs, the conversation reveals the raw realities of striving for professional growth while nurturing a family. From the chaos of morning routines to navigating the challenges of returning to work post-maternity leave, they offer a glimpse into the resilience and adaptability required to thrive in both domains. This episode, "Pursuits and Potty Breaks: Navigating Motherhood as a Marketing Leader," isn't just about the hurdles; it's filled with moments of triumph, candid stories, and the shared understanding that, in the quest to balance personal and professional life, embracing the unpredictable is perhaps the most valuable strategy. Join us for an episode that delves into the heart of what it means to lead with empathy, both at home and in the workplace, and discover why sometimes, the most powerful leadership lessons come from the art of motherhood itself.

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This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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Content Warning: This episode discusses sensitive topics such as sexual assault, and workplace harassment. Viewer discretion is advised.

In this episode of MozPod, Chima Mmeje discusses with guests Myriam Jessier and Kari DePhillips their personal decisions behind choosing a child-free lifestyle. Together they reflect on societal expectations and varied reactions from peers and family. This discussion extends into their SEO journeys, touching upon their experiences with sexual harassment in the workplace and the impact of personal choices on professional pathways.

We acknowledge the sensitive nature of topics discussed, including mentions of sexual harassment. Listener discretion is advised.

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This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

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