From 2014: In the second edition of her book, "Write to TV: Out of your Head and onto the Screen," Martie Cook certainly makes it seem doable. Of course, there are caveats, starting with this one: You can’t succeed in her business, writing TV scripts, from where I am, in St. Petersburg, Florida, of wherever the eff you are – if it’s not Hollywood. Can’t deny you’re not intrigued though, right?

From 2014: My guests today, Charlie White and John Biggs, are successful, accomplished online journalists whose respective credentials include Mashable, TechCrunch, and Gizmodo. They just published the second edition of their web manual, "Blogging Boot Camp: Learning How to Build, Write, and Run a Successful Blog." It is packed with step-by-step instructions for creating a smart blog with the potential to make you better known in your chosen field.

From 2014: Roland Lazenby has covered the NBA for several decades and in recent years has authored biographies of two of the league’s legends. First it was "Jerry West: The Life and Legend of a Basketball Icon." And now he has produced a massive, 708-page biography of Michael Jordan, simply titled "Michael Jordan: The Life."

From 2014: This is Peter Golenbock’s record fifth interview on Mr. Media – and that’s not just a function of proximity, although we do both live in St. Petersburg, Florida. The first time was at his dining room table, to talk about his controversial semi-fiction about Marilyn Monroe and The Mick, "7: The Mickey Mantle Novel." Since then we’ve done one by phone, one at a live on location show at JoEllen Schilke’s now-defunct Globe Coffee Lounge, and now we’re finally doing this one via video.

From 2014: Neil Landau doesn’t talk out his a$$ about showrunning; his TV credits include “Doogie Howser, M.D.,” “Melrose Place,” “The Magnificent Seven, “The Secret World of Alex Mack” and MTV’s “Undressed.” He also wrote the film comedy, "Don’t Tell Mom the Babysitter’s Dead."

From 2014: More than a year ago, I was hired by Wawa to help its then CEO (now vice chairman) Howard Stoeckel write a cultural history of the company he spent the last quarter-century of his career with, at a place where he was known as the Brand Ranger, among other well-earned nicknames. In co-authoring The Wawa Way: How a Funny Name and 6 Core Values Revolutionized Convenience, I had the great pleasure of working with Howard and learning why he is such a beloved and revered character at Wawa.

From 2014: The only thing more compelling than a Hollywood mystery might be Hollywood history. I think my guest today, Ken LaZebnik, will agree. He is the author of a swell new book, Hollywood Digs: An Archaeology of Shadows, that tells the tales of people we think we know about in the glamour capital of the world, but LaZebnik has found new details and anecdotes that peel back the onion a little bit more on Hollywood skeletons than we could previously.

From 2014: By day, Marc Guggenheim is on the writing staff of the most excellent superhero drama, “Arrow,” on The CW. It takes place in a world of corporate intrigue, government corruption and, oh, yeah, this guy with superhuman physical attributes and an astounding talent with a bow and arrow. By night, Guggenheim is a writer of fiction, having just published his first novel, Overwatch, about a super-secret, out-of-control spy agency operating within the CIA without the CIA even knowing of its existenc

From 2014: Reading Bill Medley’s autobiography, "The Time of My Life: A Righteous Brother's Memoir," I was struck by something he may find odd: His career could have come crashing down a dozen times since it began 50 years, starting with his first breakup with the late Bobby Hatfield, his singing partner in the Righteous Brothers, continuing through the murder of his first wife, his career as a restaurateur, and so many songs he turned down that became monster hits for others. But he always bounced back.

From 2014: Can I be honest with you folks? I don’t entirely “get” Audrey Rose Goldfarb’s online video diary, “Audreality.” The point-of-view is a little awkward, the narrative often incomplete, and her friends are unlike any of my friends. And yet... I can’t stop watching!