Mrigashira Podcast

I can’t stress enough the investments that companies have to make into communications.

We work with tea & apparel industry in public affairs. The sentiment among foreign investors in Sri Lanka is they will bounce back.

We need to build more compelling data driven narratives

Rukmini S , Data Journalist and Author of the book , Whole Numbers and Half Truths speaks to Radha Radhakrishnan  in this episode of Mrigashira about how journalism and communication depicts real picture of a country. Her thesis on importance of journalism . An insightful and informative conversation is worth listening to.

Rahul Sharma, Managing Director at APCO Worldwide India, speaks to Charu Raizada in this episode of Mrigashira about importance of policy advocacy. With shrinking earned media opportunities and the transition towards digital, the role of public affairs could never be more important to tell your story. Rahul talks about the importance of joining hands with likeminded people in times to come and shares insights and trends.

Rahul is also the Past President & Founding Member of Public Affairs Forum of India (PAFI), a body playing an increasingly significant role in promoting public affairs as a profession as well as the development of India’s economy. An insightful and informative conversation on policy advocacy is worth listening to.

The need and the ability to connect the dots, we get very focused on tactical stuff in delivery

Aseem Sood ,

Impact Research & Measurement Pvt. Ltd, and Chairman, AMEC – The International Association of Measurement and Evaluation of Communication speaks to Charu Raizada in this episode of Mrigashira about measurement – which is integral to every PR campaign. They discuss the importance of having a robust measurement framework from the start of a PR campaign. Measurement and the way it is framed can have a real impact on the way the communication function is set up, it’s activity, it’s strategy and ultimately, it’s success.

Lot of people believe that measurement is something that is only done to see whether we have done well in the past. That’s a myth

Sam Tatam, Global Principal of Behavioral Science, Ogilvy Consulting, speaks to Charu Raizada in this episode of Mrigashira about importance of behavioral science. He explains how exploring the field of biomimicry has helped in systematically solve human problems. Sam talks about how difficult it is for us to curve our behavior. An insightful and informative conversation on behavioral science is worth listening to.

I explore the field of biomimicry that borrows from evolved or adapted solutions in biology and applies them systematically to solve human problems

Lakshmipaty Bhat, Marketing Communication Professional, Ex Advertising, SVP-Global Marketing & Communication- Robosoft, speaks to Radha Radhakrishnan in this episode of Mrigashira about B2B communication. He explains how B2B communication is having lot of white noise. Lakshmipaty Bhat talks about how business reputation builds up with corporate advertising. He adds how the communication industry communicate well enough to bring great change. An insightful and informative conversation on the marketing is worth listening to.

Jessie Paul, author and CEO – Marketing Guru speaks to Charu Raizada in this episode of Mrigashira about marketing without money and essential guide to marketing . Jessie Paul talks about how marketing intelligence can be achieved with smart and thoughtful decision making. Marketing, according to her, is there where human eyeballs are. An insightful and informative conversation on the marketing is worth listening to.

Mayank Jain, Co-Founder & CEO, Scalenut speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance. Mayank Jain talks about how artificial intelligence can not be a replacement for human mind. AI, according to him, is an assistive technology to ease human efforts. An insightful and informative conversation on the artificial intelligence is worth listening to.

Atul Raja, Executive Vice President, Global Marketing, Wadhwani Foundation speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance for marketers. Atul Raja talks about how artificial intelligence and real time data can actually help us in taking corrective measures these days. An insightful and informative conversation on the artificial intelligence is worth listening to.