Mrigashira Podcast

The digital revolution has opened up plenty of scope for women to express themselves but that also comes with a lot of riders. Women are always at the risk of getting trolled by a faceless army if they do not confirm to a certain viewpoint. There is a need to create a digital ecosystem for women – a place where they can come and participate freely without any worries. This episode discusses this and a lot more with two pioneers who are creating something really wonderful for women.

A discussion on women and likeability, which highlights a lot of issues concerning women on International Women’s Day.

Media and communications industry faced a lot of unprecedented challenges like all other industries in last two years. The pandemic disrupted the whole world and there were reasons to get worried for more agencies and clients because of uncertain market conditions, The job scenario was very bleak and there was pressure on the brands to go slow on their expansion plans that directly resulted in limited or no hiring in the media and communications industry.

Now that the worst seems to be over, there is a renewed enthusiasm across the spectrum. The companies are not more sure about the future and they are looking for talent who can help build a favorable narrative. Rishi Abichandani, Managing Director, Corporate Connections Consultants speak at length on hiring trends in the industry in this episode.

Things are looking up in 2022. Big agencies will hire a lot as their plans for the year are huge.

More than just a virtual world, Metaverse is going to obliterate the physical limitations that we humans have. In this episode of Mrigashira, Lloyd Mathias, Business Strategist & Angel Investor talks about Metaverse. How it will impact advertisers and marketers and what opportunities it can provide to brands.
We are increasingly living in the digital world which is really the metaverse – blurring of real and digital worlds. Metaverse has been touted as the game-changer for advertising and marketing. We are going to find out more from our guest Lloyd Mathias.
Lloyd is a business leader, marketer and strategist with a proven track record of creating compelling visions and driving business performance across Consumer, Telecom & Technology domains. He has built and nurtured powerful global brands – within country and region- harnessing consumer insights that have won customer confidence & delivered outstanding business results.

Mixing the physical and virtual seems to be natural next step in the way we think about the use of the internet.

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Reverse mentoring is a good approach to leadership development.

In this episode of Mrigashira, Nakul Ghai, Corporate Communications Specialist speaks on reverse mentoring, its benefits, pitfalls and how organizations and PR millennials can take inspiration from it to make future leaders.
The communications industry has undergone a massive metamorphosis in the last five years, especially during the pandemic. The proliferation of social and digital media has made it even more imperative that leaders and managers understand the behaviour of millennials – understand their needs and career objectives. It is here that Reverse Mentoring plays a crucial role. Nakul Ghai, an integrated communications professional, talks about the need for reverse mentoring and how it helps today’s leaders. 

The concept of reverse mentoring where millennials are teaching leaders is taking off.”

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You always wanted to write a book but never got time. You always felt that there is an audience out there who could learn a lot from your life journey, experiences, triumphs and setbacks. You always wanted to write a book but didn’t know how to get started.

This episode of Mrigashira brings answers to all these questions and a lot more.

Writing and writing a book is an ambition many harnesses. Unfortunately on most occasions, it goes on the backburner as many don’t know where to start, how and why. The Book Challenge is a perfect opportunity for 50+ adults to pursue their passion. Launched by Anish Chandy, Literary Agent & Founder at Labyrinth Literary Agency and Mahesh Venkateshwaran, Silverangels the Book Challenge provides the perfect opportunity. Listen to this podcast to know more about the initiative.

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In this episode of Mrigashira Raahil Chopra, Managing Editor Campaign India, Rashmi Vikram, Chief Equity Officer, APAC, Dentsu International, Radha Radhakrishnan, Member, WICCI PR and Digital Marketing Council discussing the challenges faced by women in the sector and the first edition of The Women Leading Change Awards, by Campaign India. These Awards are awarded to women who are leaders, inspiration, and change makers in the marketing communications industry.

In this episode we talk about gender diversity and the upcoming Women Leading Change Awards by Campaign India.

This award has been running for last five years across Asia Pacific and celebrates women who lead, inspire, and motivate greatness as well as champion the advancement of other women in the marketing communications industry. So if you are a woman leader, do not hesitate to tell your story and self-nominate before 31, January 2022

Listen to the episode to know more with Raahil Chopra, Managing Editor Campaign India, Rashmi Vikram Chief Equity Officer APAC, Dentsu International and Radha Radhakrishnan, Corporate Communication specialist and member WICCI PR and Digital Marketing Council.

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What happens when a seasoned communication professional choses to use her craft in telling stories about the world that she has left behind long ago? The stories of the world around her give a fresh perspective about life. In this episode of Mrigashira, Anjana Menon shares with everything that you always wanted to know about her new book – Onam In A Nightie.

She says when life slows down, everything comes under a magnifying glass and we get to observe the extraordinariness of the ordinary and the funny in the mundane. It is this experience that she had to go through during her quarantine in Kerala that prompted Author, Anjana Menon the jot down her daily experiences as a diary which eventually became the book Onam in Nightie. In this podcast, Anjana discusses her latest book, its reviews and provides a few tips to wannabe authors.

When life slows down, you start observing things more closely. As a writer, you capture extraordinary stuff in the ordinary.

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In this episode of Mrigashira, Amit Misra, CEO, MSL Group talks about his winning formula of successful campaigns during pandemic. He also shares key trends for 2022 which will help communicators to step up their brands and businesses.

Amit Misra, CEO South Asia, MSL shares some of the trends likely to define 2022 for the Public Relations industry. Amit shares his views on some of the industry challenges around talent, evaluation, data and more.

With over two decades of experience, Amit Misra has played a pivotal role in building brand MSL in India. Today, the firm offers the best integrated services in the market for some of the world’s most sought-after brands in the region, with India leading the pack with sustained integrated growth. The validation of the work and the growth lies in the fact that the firm in India, has won most of the coveted Awards in the last 2 years.

There is still no talk of qualitative profiling of our campaigns, because that takes money.

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Organizations cannot afford continued conflicts, especially in highly competitive markets. In this episode Radhika Shapoorjee, Founder & CEO, Mediation Mantras talks about how mediation can help communicators to resolve conflicts in business.

In today’s times, as communicators, knowing the art of mediation and negotiation is more of a life skill, to help people and businesses build winning relationships. On this episode of Mrigashira, we are going to familiarise ourselves with the basics and learn more with Radhika Shapoorjee.

A seasoned communication leader and a certified Mediator from the Indian institute of Arbitration and Mediation, Radhika is India’s specialist Mediator for the Singapore International Mediation Centre. She has three decades of professional experience across advertising, public relations and corporate communications.

How do we shift from a win lose to a win win situation? And this shift in mindset is at the heart of what mediation can do.

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