Brands adapting technology to help stay connected and engaged with customers, creating personalized experiences. In this episode, Charu Raizada is in conversation with Anil Nair about how the power of digital is shaping the future.

Each business is a victim of Digital Darwinism and evolving consumer behavior and this makes the job of a digital marketer challenging. We caught up with Anil Nair, CEO of VMLY&R India to understand the upcoming trends in digital marketing. 
Digital marketing is today considered the most powerful way of marketing, and certainly a future shaper.

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The social impact approach needs to be value-aligned and impact-driven. Brands often struggle to find the right balance between pushing a narrative and building a community of followers that inspires and engages. Meena Vaidyanathan demystifies impact communications with Charu Raizada.

With this episode, we step into the world of change and development. If you are working on a social change project or interested in finding your feet in the development space, then listen in to Meena Vaidyanathan, who, along with her team works towards setting the stage for organizations to perform as more socially aware and conscious businesses. 
Meena Vaidyanathan, is a social entrepreneur, founder of Niiti Consulting. She is a change management consultant and a visiting faculty at many institutions on marketing and sustainability. 
Niiti consulting has supported organisations through various stages of development and requirements, from strategy and mentorship to research and documentation to capacity building. They work across a range of industry sectors from agriculture and rural livelihoods, to urban slums, technology and gender safety, to develop solutions that are grounded in reality.

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Start looking at evaluation processes as a means to bring in better efficiency and better effectiveness.

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In a post-pandemic world, social media has emerged as a powerful tool to tell a story even for organizations which have traditionally not been very enthusiastic about it. In this episode of Mrigashira, we have with us Bhaskar Majumdar to share his experiences on creating an employer brand, for a B2B business.

There are some companies we look at, admire, and wish to work with them. Those companies have a good sense of what employees are looking for, and truly know how to engage with existing talent and attract potential talent. As the lines blur even more between marketing and recruitment, an insight into company culture, career progression and colleagues, is now a must for job-seekers.
We caught up with Bhaskar Majumdar, Head – Corporate Affairs, Communication and Digital, Egis India, to know more about his experiences in creating a strong employer brand for B2B companies.

Flexibility, Authenticity, clarity, and trust are I think the three key pillars for any company to you know, to work for either internal audience or for the external audience.

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Prarthana Sibal shares her insights on podcast market across the world. It is booming and India is no exception. Indians have surely rediscovered their love for storytelling and long-form content but in an audio form. A KPMG report says that India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.

In this episode of Mrigashira, we step into the world of podcasting and understand this digital medium better with Prarthana Sibal, a world-class podcast producer and manager. Prarthana is the Head of Client Services at Pikkal & Co, Asia’s Award-Winning B2B Podcast Agency.

From storytelling to interviews, there are podcasts for everything. If used correctly, podcasting can give your business or your client’s business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks. With a good 23 % increase in podcast consumption in India in 2020, Prarthana Sibal shares insights with us on how to use podcasts as a Communication channel.

Podcast is great for an effective way to actually raise awareness of issues that matter to an organization and to the right audiences.

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Stress is a silent killer but we don’t talk about it much. A fast-paced urban lifestyle has indeed brought us a lot of material wealth and happiness but it has also resulted in increased stress levels amongst the city dwellers. The good part is that people are no longer ignorant about it and there are professionals working to help them cope up with the stress and maintain their emotional equilibrium. 
In this episode of Mrigashira we have Vijay Bhat, Founder and Cancer Coach at Cancer Awakens talk about the scientific approach to handle stress. In a deep dive into this subject with Radha Radhakrishnan, he also talks about a simple diagnostic tool that he has developed for better diagnosis of stress levels and remedies to fight it effectively.

“Just like leadership skills or presentation skills that are developed consciously. We need to develop coping skills for pressure. You can’t develop it until you first diagnose it. “

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Kristina Radova, Senior Behavioral Consultant, MINDWORX Behavioral talks about the importance of identifying potential behavioral barriers for brands to succeed, in an engaging conversation with Charu Raizada.

The effectiveness of everyday communications can be improved by adopting a behavioral science approach. This is possible as behavioral science embraces the cognitive biases and nuances of human behavior.
Kristina Radova – Senior Behavioral Consultant at MINDWORX Behavioral Consulting helps us understand why it is important for brands to identify potential behavioral barriers, for success. She shares her love story with psychology, the surprising results of using behavioral principles, and some hands-on tips.

In order to change people’s mind, first we need to remove the handbrake.

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In today’s digitally connected world, brands and individuals need to get their fundamentals right while communicating with their audience. There is a remote chance of removing a mistake on the internet, in most of cases, it stays denting reputation forever. So, what are the basics that need to be taken care of? Anjana Menon has extracted decades of her experience as a journalist and a communicator in her recently released book ‘What’s Your Story – The Essentials Business Storytelling Handbook’ to underline what works and what doesn’t work in today’s hyper-connected world.

Anjana Menon has had a long journey as a Content professional. She is also the co-author of the book What’s Your Story?: The Essential Business Storytelling Handbook became a best seller within days of its launch. She is a consultant to CEOs and policymakers, a speaker at global conferences and a columnist. In this podcast, Radha Radhakrishnan speaks to her about her book, content marketing, importance of storytelling and social media strategy. Anjana cautions companies who try to adopt one size fits all and me too kind of approach in their marketing and communications. Listen to this extremely useful podcast with Anjana.

Brands should avoid FOMO trap and ask themselves what they stand for to build greater trust with their target audience.

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We are celebrating our first anniversary in this episode. In the last one year, we have been creative, consistent and curious to explore new dimensions of communication with our guests. Our heartfelt thanks to all those who made Mrigashira one of the most talked about and respected digital properties in the marketing and communications industry. It was a privilege to have some of the best talents in our show who enlightened us with their insights. This is also an occasion to appreciate the contribution of Charu Raizada and the Digitales team for their commitment to the cause. 

This is just the beginning! 

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In a post pandemic world, sustainability and health have become the buzzwords that drive brands. Sustainability has now emerged as a very definitive transformative force that might completely change existing industries and create new ones.

Conversations around purpose and consumer behaviour cannot be complete without addressing consumers dilemma  – who increasingly are looking for sustainable brands, though are challenged for choices and financial viability.

Sustainability cannot be dismissed as a fad – it is fast becoming a way of life. It may mean different things to different people. But those who care enough are willing to weigh the consequences. Why just the consumer, even governments are acknowledging responsible business practices, that are more environment friendly.

In this episode of Mrigashira, Charu Raizada speaks to Lulu Raghavan – a Brand and Design evangelist, Managing Director of Landor & Fitch India. Lulu is an expert in all aspects of brand transformation including creating new brands, refreshing tired brands and optimising brand architecture.

Greenwashing or making a promise that’s very superficial will easily be called out in this digitally transparent world that we live in.

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Branding is an art of unfolding the customer touch points and we can understand the customer touch points by researching and analysing the data. This week on Mrigashira we have Dr. Nirmalya Kumar, world’s leading thinkers on strategy and marketing, Professor of Marketing at Singapore Management University in conversation with Charu Raizada. He shared his wisdom on importance of research and data, in building powerful brands.

With many changes in business models, constant shifts in consumer behaviour, it’s important to note that skills that made companies successful in the past, may not be as relevant in the future. Importance of communication research as a guide to identify and explore many inter related elements – is gaining ground.

In this episode of Mrigashira, we speak to Professor Nirmalya Kumar to get a better understanding of the changing consumer behaviour and the value of building a research culture.

Dr. Nirmalya Kumar is one of the leading marketing scholars in the world and a Professor of Marketing at Singapore Management University. He has produced some of the most influential academic research on the topic of interfirm relationships. He has also written multiple books on leadership, branding, private label strategy, global marketing and spoken at several TED Talks on marketing and innovation. 

Everybody can have their own opinion, but you can’t have your own data.

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