Rich Harris isn’t selling shortcuts. He’s building a system.
We start with an unexpected blueprint: sports biographies. Not the highlight reels, the grind. The training blocks. The boredom. The sacrifice. Rich reads athletes the way tattooers should study tattooing: as a long game of discipline, preparation, and showing up when no one’s clapping.
That spills straight into how he works. Craft over chaos. Reps over hype. If you want a better tattoo life, you don’t need a new style, you need a stronger standard.
Then we get into the modern noise. AI, social media, and the weird pressure to perform your career like it’s a reality show. Rich’s take is grounded: AI can be a tool for breaking creative deadlocks, but it can’t replace taste, judgement, or the hours. And social media? Useful, sure but it’ll turn you into a polished avatar if you let it. The point is to stay human.
We also talk about authenticity, what it actually looks like when you’re not curating a persona and how personal connection still does more for your work than any algorithm ever will.
From there it gets bigger: government, industry pressures, and why the people doing the work need to have a say in the world they’re working inside.
By the end, Rich is looking forward to new seminars & new projects but the theme stays the same:
Do the work. Stay real. Build something that lasts.