Kantar expands its Consumer Media Measurement service by adding YouTube viewing data to the service. This will allow Kantar to combine the media behaviors of real consumers with their actual shopping habits. 

Comscore and TargetSmart partners to create customized political advertising segments that combine TargetSmart’s proprietary voter data with Comscore’s StationView Essentials household viewing preferences.

RRD launches, In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance.

Signals Analytics expands its platform coverage within food and beverage categories. This allows them to deepen the ability to uncover trends and predictive insights in the food and beverage industry, accelerating decision-making and driving long-term business growth.

Kids Insights, part of The Insights People, expands to Brazil. Starting in March, Kids Insights Brazil will start surveying 410 kids a week. This results in a total of 21,000 children being surveyed each year, providing companies with access to real-time market intelligence on the attitudes, behaviors, and consumption of Brazilian children. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

Kantar: https://www.kantar.com/company-news/Youtube-Added-to-CMM-Service 

Comscore: https://www.comscore.com/Insights/Press-Releases/2020/2/Comscore-and-TargetSmart-Deliver-Enhanced-Political-Segmentation-for-Advertisers 

RDD: https://investor.rrd.com/news-releases/rrd-introduces-retail-insights-solution-transforms-data-results?_ga=2.20597617.838178043.1581617074-85950271.1581617074

Signal Analytics:  https://signals-analytics.com/news-and-events/2020/2/11/signals-analytics-expands-food-and-beverage-platform-coverage 

Kids Insights: https://kidsinsights.com/2020/02/13/kids-insights-launches-in-brazil-in-partnership-with-kids-corp/ 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy. 

Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency. 

Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA.

Ana Popa releases an article highlighting mistakes UX researchers make when running a user test. Few of the mistakes include:

In jobs, Trusted Talent MR is looking to place a New York-based Senior Sales Executive in a company that is known to be industry standard for topical analysis and emotion measurement.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

YouGov: https://today.yougov.com/solutions/sectors/yougov-recommend-plus

The Point: https://www.thepointinsights.com/ 

Rob Volpe: https://www.linkedin.com/posts/rmvolpe_award-insights-honored-activity-6633082600938446849-s2CR 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

GTR Consulting releases its gTREND Young Adult Report, highlighting the opinions of how 21- to 35-year old millennials feel about the effects of technology such as socializing, online advertisements and social engagements with companies.

In today’s mergers and acquisitions, Ipsos acquires a majority stake in Askia, a leading survey technology provider for the market research industry.

Savanta acquires the UK division of Future Thinking, a global data-driven intelligence company that combines research with data science to produce actionable insight.

In events, The Quirks Event in London kicks off today. Attendees can expect speaking sessions from leaders in top companies such as Dynata, Coca-Cola, and Ipsos.

In human capital news, Kantar appoints Adam Crozier as Non-Executive Chairman. He previously served at Saatchi & Saatchi, the English Football Association, The Royal Mail and ITV.

MTM, a research and strategy consultancy, promotes Caroline Wren to the newly created role of Managing Director.

In jobs, Trusted Talent MR is looking to place a London-based Business Development Manager in Europe’s leading providers of market research services and customer engagement.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.

And that’s your daily briefing of marketing research news.

Find Jamin Online:
Email: [email protected]
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil

Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com

Sources:
GTR Consulting: https://gtrconsulting.com/
Ipsos: https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2020-02/ipsos_askia_ven.pdf
Future Thinking: https://futurethinking.com/blog/news/savanta-acquires-future-thinking/
The Quirks Event: https://www.thequirksevent.com/
Kantar: https://www.kantar.com/company-news/Chairman-Appointment
MTM: http://wearemtm.com/2020/02/03/caroline-wren-appointed-as-managing-director/
Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/business.development.manager.london/

This Episode’s Sponsor:
This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.

Nick Freiling, CEO of PeopleFish, releases an article highlighting how survey research has changed. His three main points are:  

In today’s mergers and acquisitions, Trinity McQueen acquires Blinc Partnerships, which provides Trinity with exclusive access to Blinc’s propriety tech platform.

In human capital news, Directions Research appoints Jason Ebbing as Senior Vice President of Executional Excellence.

UserTesting welcomes two executives to its C-Suite —  Matt Zelen joins as the Chief Customer Officer, and Jamie Anderson joins as the Chief Growth Advisor.

In jobs, Trusted Talent MR is looking to place a Sales Director in a market research firm that specializes in luxury, travel, and health and wellness. 

Finally in shoutouts, in response to the Happy Market Research Podcast, Xtabber says on the Apple Podcast app, “If you care about the marketing research industry, this is a must for keeping up on new, engaging and important news.” Thank you so much for leaving your review. I really appreciate it.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

Nick Freiling: https://www.linkedin.com/pulse/survey-research-changing-heres-how-nick-freiling/

Trinity McQueen: https://www.trinitymcqueen.com/tmq-blog/2020/2/7/trinity-mcqueen-acquires-content-development-experts-blinc 

Directions Research: http://www.directionsresearch.com/

UserTesting: https://www.usertesting.com/about-us/press/press-releases/usertesting-names-new-chief-customer-officer-and-chief-growth-advisor

Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/sales.director.14/ 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division. 

In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform.

In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer.

BritainThinks, an insight and strategy consultancy, appoints Jennifer Bottomley as Associate Director.

Rob Berger, Managing Director at Maru/Blue, is appointed as the new chair of SampleCon.

In jobs, Trusted Talent MR’s is looking to hire a VP of Client Director for a leading provider of real-time digital consumer insights.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

Merkle: https://www.merkleinc.com/news-and-events/press-releases/2020/merkle-launches-promotion-and-loyalty-solutions-division

Medallia: https://www.medallia.com/press-release/experience-management-leader-medallia-to-acquire-video-feedback-platform-livinglens/

PR News Wire: https://www.prnewswire.com/news-releases/data-science–strategy-firm-schireson-acquires-stun-creative–blackbird-to-form-known—-a-new-breed-of-modern-marketing-company-300999494.html

Nielsen: https://www.nielsen.com/us/en/press-releases/2020/eric-bosco-named-chief-product-officer-at-nielsen-global-media/

BritainThinks: https://britainthinks.com/ 

Rob Berger: https://www.linkedin.com/posts/rob-berger-a31579_thank-you-to-everyone-who-came-to-samplecon-activity-6631159984799440896-zQx4 

Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/vp.senior.client.director.healthcare/

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.

Suzy, an on-demand consumer insights platform, closes $12 million in Series C funding.  Bertelsmann Digital Media Investments is leading the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures.

Maru/Blue, a data services firm, launches a global sample quality certification program, Maru/Blue Sample Certified. Managing Director of Maru/Blue, Rob Berger says, “Sample Certified tests and certifies sample vendors in countries where there is a high demand for multi-market insights.”

Global Market Insights launches GMIPulse, an interactive database for market research reports that offer industry research data in an easy-to-use, yet comprehensively dynamic manner.

In events, The Quirks Event London is to be held from February 11 to the 12th. The two-day event will feature speaking sessions from insight professionals from KnowledgeHound, Zappi, PepsiCo, and more.  

In human capital news, Qualtrics appoints Brian Stucki to lead the Qualtrics CustomerXM business.

In jobs, Facebook is looking to hire a Marketing Insights Researcher for its AR/VR team. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

Suzy: https://suzy.com/blog/suzy-series-c-press-release

Maru/Blue: https://www.marublue.com/in-the-news/launch-of-global-sample-quality-certification-program

Global News Wire: https://www.globenewswire.com/news-release/2020/02/06/1981154/0/en/Global-Market-Insights-Inc-launches-GMIPulse.html

The Quirks Event: https://www.thequirksevent.com/ 

Qualtrics: https://www.qualtrics.com/news/qualtrics-appoints-customer-experience-industry-veteran-to-run-its-market-leading-customerxm-business/ 

Facebook: https://www.facebook.com/careers/jobs/489273861789166/

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

QualWorld expands to 12 countries including China, France, Germany, Hong Kong, India, Italy, Lithuania, Poland, Sweden, Taiwan, the U.S., and the UK. 

Keep Left launches Impact Score, a media evaluation and reporting tool. Impact Score will allow clients to better understand the quality and impact of their media coverage.

In today’s mergers and acquisitions, Colmar Brunton is to merge with Kantar Australia. With the merge, Colmar Brunton’s CEO, Joan Young, will become the Global Head of Syndicated Products for Kantar’s Public division.  

In human capital news, Ipsos’ Global Lead for Behavioural Science, Colin Strong, is appointed as the Chair of the MRS Delphi Group.

BMG Research, a UK full-service agency, appoints Neil Samson as Qualitative Research Director.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

QualWorld: www.qual-world.com 

Keep Left: https://keepleft.com.au/keep-lefts-impact-score-quantifies-value-earned-media/

Kantar: https://www.kantar.com/company-news 

MRS: https://www.mrs.org.uk/article/mrs/mrs-delphi-group-announces-new-chair

BMG Research: www.bmgresearch.com  

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.

EMPOWER Translate passed all 3 ISO standards with flying colours! So, what is ISO 20252 actually mean? It certifies against 4 pillars: 

To learn more, check our show notes for a link on how to get your company certified. 

In today’s mergers and acquisitions, Ipsos acquires Maritz’s Mystery Shopping business, one of the largest mystery shopping service providers in North America. This acquisition helps Ipsos continue to own the whole stack consumer insights relative to their retail customers.

In human capital news, iTV appoints Sanjeevan Bala as its new Group Chief Data and AI Officer. 

Former National Australia Bank executive, Kipling Zubevich, will now be serving as DBM’s Chief Executive Officer. 

Due to health reasons, Liz Nelson has stepped down as the Chairman of the Board of Trustees of the Archive of Market and Social Research. Patrick Barwise, the current vice-chairman, will succeed her.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources:

EMPOWER Translate: https://www.empowertranslate.com/innovation

ISO: https://www.iso.org/news/ref2369.html

Market Research Trends: A 5 Year View: https://blog.flexmr.net/market-research-trends-2020-2025

Comscore: https://www.comscore.com/Insights/Press-Releases/2020/2/Comscore-Announces-New-Partnership-with-KRGV-TV 

Ipsos: https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2020-02/press_release_-_acquisition_maritz_mystery_shopping_business.pdf 

iTV: https://www.itv.com/presscentre/press-releases/itv-announces-sanjeevan-bala-its-new-group-chief-data-ai-officer 

DBM: https://www.dbmconsultants.com.au/

AMSR: https://www.amsr.org.uk/professor-patrick-barwise-is-new-amsr-chairman/

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

Cint reveals its new corporate brand identity. The new brand embodies Cint’s commitment to innovation and promise to accelerate the digital transformation in the market research industry. From Cint’s CEO: 

“We took a huge step toward this goal when we joined up with P2Sample last year, and our new branding reflects our continued mission of helping our customers transform the way they do business in market research.”

In Wo(man) vs Machine, Researcher, Maximilian Brinckmann, releases an article on how to emotionally attach your users through UX. 

“Psychologists and philosophers like to say that perception is reality. This means that individual impressions are able to manifest individual realities. I would like to rephrase this to experience is reality.”

In his article, Maximilian walks us through the importance of building experience over the interface, and offers 4 practical tips to help designers accomplish this: 

In today’s mergers and acquisitions, Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 

In human capital news, KPMG Australia appoints Jenny Roche as a new Partner to the Customer, Brand & Marketing Advisory (CBMA) team. 

Guy Wates joins Measure Protocol as Director of Operations and Programmatic.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

Cint: https://www.cint.com/blog/we-unveil-new-branding

Dentsu Aegis Network: https://www.dentsuaegisnetwork.com/us/en/news-releases/dentsu-aegis-network-acquires-4cite-marketing-to-boost-merkles-identity-capability

UX Planet: https://uxplanet.org/emotionally-attach-your-users-through-ux-46ec2cbd8b30 

KPMG Australia: https://home.kpmg/au/en/home/media/press-releases/2020/01/four-new-senior-appointments-to-customer-brand-and-marketing-advisory-30-jan-2020.html 

Measure Protocol: https://www.measureprotocol.com/blog/guy-wates-joins-the-measure-protocol-team 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

Netscribes, a global data and insights firm, announces the expansion of its India delivery centers. This comes after the news of employing 1,000 people worldwide.  

Tealium and Invoca announce a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real-time. Why? To better inform contact center interactions and optimize the caller experience. The key insight here is that consumer insights is expanding into enablement functions. 

MediaScience, a lab-based research specialist, opens a tech-focused qualitative division, HARK Connect, a focus group remote viewing software with revolutionary features. I find it fascinating that there is a new entrant into the space of focus group remote viewing. However, HARK Connect is being led by Elissa Moses, an influencer in consumer insights and the previous CEO of Neuro and Behavior Science at IPSOS. 

BERA Brand Management, a brand measurement and consultancy, teams up with PeakEquity Partners and the Jim Stengel Company. This capital will enable BERA to grow its team, scale its brand intelligence platform and expand its global presence. 

In Wo(man) vs Machine, today I’m offering a review of Aurelius. If you are a Market Research Qualie or User Experience Researchers, you need to give this tool a chance. Totally self funded, the founding team have been doing consumer research for over 15 years. Aurelius is an insights platform for unstructured data analytics focused on creating key insight accessibility and visibility. 

For your free trial, check them out at… https://www.aureliuslab.com/

In human capital news, Eyeota appoints Marc Fanelli as Senior Vice President of Strategic Partnerships and Development.

Mike Dabadie will be serving as the CEO of Heart+Mind Strategies, meanwhile, previous CEO Dee Allsop will be on an 18-month sabbatical. 

Finally in Jobs, the Adobe Design Research and Strategy team is looking for summer 2020 interns.  

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

Find Jamin Online:

Email: [email protected]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Sources: 

HARK Connect: https://harkconnect.com/ 

Netscribes: https://www.netscribes.com/about-us/media/press-releases/netscribes-surpasses-1000-employee-milestone-expands-offices-across-india/

Eyeota: https://www.eyeota.com/news/eyeota-appoints-marc-fanelli-svp-strategic-partnerships

Tealium: https://tealium.com/press-releases/tealium-and-invoca-partner-to-orchestrate-better-customer-experiences-and-maximize-marketing-roi/ 

Heart+Mind Strategies: https://www.prnewswire.com/news-releases/mike-dabadie-named-ceo-of-heartmind-strategies-as-it-enters-2nd-decade-300993132.html

Adobe: https://adobe.design/jobs/jobpost-81940/ 

PR New Wire: https://www.prnewswire.com/news-releases/bera-brand-management-closes-elite-partnerships-to-accelerate-global-growth-300995773.html 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.