Ms. InterPReted

1.      Getting the Research Right

2.     Applying the Critical Eye

3.     Capturing What’s Wrong and What’s Right

4.     Committing to Communication

5.     Involving Your Team at Every Level

Kelly and Mary Beth explore these five essential elements of undertaking a meaningful and effective strategic planning initiative -- whether for an upcoming fiscal year, for a new R&D effort / product launch, or any organizational development effort, aimed at future success.

With some 50 years' combined experience in helping clients tackle planning with a data-informed focus, Kelly and Mary Beth discuss what they've seen organizations do well (and not-so-well) in their planning exercises, and how the post-pandemic shifts in "normalcy" for most organizations must factor into the conversation, going forward.

Follow Fletcher Marketing PR on:

Website:  https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter:  @fletcherpr

On Instagram:  https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher
Follow Mary Beth on Twitter: @marybethwest 

Leslie Beale of Profusion Strategies advises companies and organizations on internal development and workforce needs.

As just one aspect of her work, Leslie help clients build awareness of how they are perceived in the workplace… And she helps build strategies to address their weaknesses and highlight their strengths -- very much in alignment with the strategic work Fletcher Marketing PR delivers to clients on the communications- and brand-management side.

On this episode, Leslie joins Kelly and Mary Beth to:

• speak about the future of remote work and its impact on team trust and cohesiveness
• peel back the layers of what drives relationships, authenticity and trust 
• discuss emerging trends that will continue impacting workforce performance standards and expectations … both from the employer perspective and the employee perspective
• cover the issue of managing business-owner stress
• delve into whether the "Lean In" mantra of the past decade makes good mental-wellness sense anymore
• explore how the call-to-action has intensified for employers to offer stronger flexibility, to provide pathways for emotional wellness resources, and to offer more heart to their staff teams
• recommend how to best begin ramping up now for 2022 Strategic Planning

... and more. 

Follow Profusion Strategies online:

https://profusionstrategies.com/about/

Follow Fletcher Marketing PR on:

Website:  https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter:  @fletcherpr

On Instagram:  https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher
Follow Mary Beth on Twitter: @marybethwest 

Mike Ragsdale graduated with a degree in communications from The University of Alabama, and later earned his master’s degree in advertising and public relations. After graduating, Mike enjoyed success as an early pioneer of the internet before working as CMO of a healthcare IT company. He and his wife Angela have four children.

Follow the 30A brand on:

Website:  https://30a.com/

On Facebook: https://www.facebook.com/Scenic30A

On Twitter: @30a

On Instagram: https://www.instagram.com/hey30a/

Follow Fletcher Marketing PR on:

Website:  https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter:  @fletcherpr

On Instagram:  https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher

Nora Briggs has a degree in finance and accounting and an Executive Master’s Degree in Global Strategic Communications. She has previously worked in construction management with both Jacobs and Hilton Worldwide and as Chief Data Officer and Vice President of CoreLogic. Nora has also volunteered for quite a few charitable organizations including The Salvation Army and Habitat for Humanity.

Dr. Marion Gillooly has a Doctorate in Respiratory Pathology from Edinburgh University Medical School and a Bachelor of Science degree in Anatomy from the University of Aberdeen. She also has a Diploma from the Institute of Leadership and Management. She is also Vice-Chair of the Scottish Commission for people with Learning Disabilities.

FOLLOW DOLLY PARTON'S IMAGINATION LIBRARY:

Website: https://imaginationlibrary.com/
Follow Dolly Parton's Imagination Library on Twitter: @DollysLibrary https://twitter.com/dollyslibrary
Follow Dolly Parton on Twitter: @DollyParton https://twitter.com/DollyParton
Follow on Facebook: https://www.facebook.com/dollysimaginationlibrary
Follow on Instagram: https://www.instagram.com/imaginationlibrary/ 

FOLLOW FLETCHER MARKETING PR:

Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ 
Follow Fletcher Marketing PR on Twitter: @FletcherPR
Follow Kelly Fletcher on Twitter: @KDfletcher
Follow Mary Beth West on Twitter: @marybethwest 

FOLLOW FLETCHER MARKETING PR:

Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/  
Follow Fletcher Marketing PR on Twitter: @FletcherPR 
Follow Kelly Fletcher on Twitter: @KDfletcher 
Follow Mary Beth West on Twitter: @marybethwest 

Kelly and Mary Beth wrapped up Season 3 of "Ms. InterPReted" with a retrospective of chats with Q3-4 2020 guests. 

FOLLOW FLETCHER MARKETING PR:

Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/  
Follow Fletcher Marketing PR on Twitter: @FletcherPR 
Follow Kelly Fletcher on Twitter: @KDfletcher 
Follow Mary Beth West on Twitter: @marybethwest 

"I was a girly-girl," says Sarah Merrell -- VP of Fletcher Marketing PR -- of her initial trepidation about embracing motorcycling as a hobby, alongside her husband, Jud, an experienced rider.

She may have felt intimidation as a new rider at first, but Sarah Merrell now commands a social media following well into the tens of thousands.

How did she do it?... and how does she continue growing and managing her following base?

In this episode of Fletcher Marketing PR's #MsInterPReted podcast, Sarah speaks candidly about her journey of venturing far beyond her comfort zone to become a widely followed motorcycling enthusiast -- and one who is often pursued by brands within the industry for product recommendations and endorsements.

FOLLOW FLETCHER MARKETING PR:

• Follow Sarah Merrell on Instagram (sarah__merrell); https://www.instagram.com/sarah__merrell/?hl=en 
• Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/  
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

In this episode, the University of Tennessee's Dr. Candace White (Twitter: @trasversa) shares insights about her latest paper published by Public Relations Review, co-authored by Brandon Boatwright of Clemson University.

Candace White / Bio (source: https://adpr.utk.edu/profile/candace-white) 

Candace L. White is a professor of public relations in the School of Advertising and Public Relations. Her research interests include the role of global corporations as non-state actors in public diplomacy, and how corporate social responsibility and CSR communication affect the image and national reputation of the country with which the corporation is associated. She is a Faculty Fellow at the Howard H. Baker, Jr. Center for Public Policy in the area of global security and an Arthur W. Page Legacy Scholar. She serves on the editorial boards of the Journal of Public Relations Research and the International Journal of Strategic Communication. She was a Fulbright Senior Specialist at the University of Salzburg, Austria (2010) and at the University of Siena, Italy (2020); with support from the University of Tennessee, she has lectured in Denmark, Scotland, Wales, Austria, Croatia, and Italy. White holds a Ph.D. from the University of Georgia

Education:
Ph.D., University of Georgia
M.P.A., Georgia College
B.A., Winthrop College

Research Interests:
Comparative global public relations
Public relations as a component of public diplomacy (corporate diplomacy)
Intercultural communication
Perceptions of public relations practices
Public diplomacy
Corporate social responsibility

International Interests: 

Dr. White is interested in studying how cultural differences affect how messages are received, and how the practice of public relations varies in different countries. Recent studies look at the role of private sector corporations as non-state actors in public diplomacy.  She has been involved in teaching, research, and professional activities in Denmark, Austria, Scotland, Wales, Croatia, and Italy. She taught for the Consortium for International Business Studies in Asolo, Italy, and leads a study abroad program in international public relations each summer in Urbino, Italy.

FOLLOW FLETCHER MARKETING PR:

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
•  Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

After a full career of global experience and noted success, followed by 10 years owning her own namesake designer handbag and accessories brand that's grown to a global business, Patricia Nash thought she had it all figured it out... and that nothing could phase her.

Then 2020 came along, and the COVID-19 Pandemic hit.

In the wake of industry chaos and an historic upending of the global retail sector at-large, Patricia and her daughter, CCO Jennifer Evans, have managed to navigate the waters of this year with cool heads, quick-witted responsiveness and an ability to take the decisive actions necessary to position Patricia Nash Designs for the future, not only to survive but also to thrive.

On this edition of Ms. InterPReted, Patricia and Jennifer join Kelly and Mary Beth, in a revealing conversation to share their story and lessons learned as a mother-daughter team building a worldwide brand -- who also take the time to be purposeful about the meaning of their company's product and how to register true connections in the lives of their loyal customers, team members and larger community.

Discover more about Patricia Nash Designs:

WEBSITE: https://patricianashdesigns.com/  

Facebook: https://www.facebook.com/patricianashdesigns 

Twitter: https://twitter.com/patricianashbag/

Instagram: https://www.instagram.com/patricianashdesigns/ 

Pinterest: https://www.pinterest.com/patricianash/ 

Fletcher PR:

https://www.fletchermarketingpr.com/

Twitter: https://twitter.com/fletcherpr

Kelly Fletcher:  https://twitter.com/KDfletcher

Mary Beth West:  https://twitter.com/marybethwest 

Follow on social media:

Rax Lakhani:

LinkedIn -- https://www.linkedin.com/in/raxlakhani/

Twitter -- @RaxLakhani  https://twitter.com/RaxLakhani 

PRCA -- @PRCA_UK  https://twitter.com/PRCA_UK   

PRCA Diversity Network -- @PRCA_Diversity  https://twitter.com/PRCA_Diversity

PRCA Race and Ethnicity Equity Board (REEB) -- @PRCA_REEB  https://twitter.com/PRCA_REEB

Fletcher PR:

https://www.fletchermarketingpr.com/

Twitter: https://twitter.com/fletcherpr

Kelly Fletcher:  https://twitter.com/KDfletcher

Mary Beth West:  https://twitter.com/marybethwest