MSP Growth Guide

MSP Growth Guide

By RedstorBusinessManagement
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MSP Growth Guide episodes

  • S2:E1 A Conversation with Rob Glass; Redstor’s 2022 Partner of the Year.

    To kickoff of our second season of the MSP Grow Guide, our CMO, Gareth Case, and Strategic Account Manager, Heidi Coerlin, speak with Rob Glass from Computer Systems Plus.

    In this episode we discuss:

    •  Vendor relationships and what to look for when choosing a data backup provider.
    • Key tips for MSP growth.
    • Cloud backup and the opportunity to protect SaaS business applications such as M365 and Azure.
    25 min
  • Episode 7 - Leveraging vendor resources

    In this episode, Nathan Wilson speaks to Redstor’s Ed Renwick and Raj Panchal from ClearYolk about leveraging vendor resources and the benefits that can be gained by doing so.  

    We’ll cover:  

    • The advantages of utilising vendor expertise  
    • Keeping up to date with resources available  
    • Redstor resources available vs other vendors  
    • How Redstor is supporting partners  


    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide. 

    Find out more about Redstor - www.redstor.com  

    18 min
  • Episode 6 - Retain, upsell and cross-sell

    In this episode, Nathan Wilson speaks to Rob Buckton, Sales Director, at Redstor and Ryan Thompson from Protos about the importance of retaining customers and being able to upsell and cross-sell to them to increase revenue.  

    We’ll cover:  

    • The value of existing customers  
    • Strategies for diversifying your existing offerings  
    • The benefit of service bundles  
    • Proven expansion paths: deep, broad, upsell, cross-sell  


    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.

    Find out more about Redstor - www.redstor.com 

    22 min
  • Episode 5 - Considering SaaS to de-risk your business

    In this episode, Nathan Wilson speaks to Tom Campbell, Technical Services Director, at Redstor and Rob Stevenson, Director and Founder of BackupVault, about how and why to consider SaaS to de-risk your business.  

    We’ll cover:  

    • Advantages of SaaS  
    • The challenges of managing CapEx  
    • Current hardware supply chain disruption  
    • Cyber threat considerations  

    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.  

    Find out more about Redstor - www.redstor.com 

    19 min
  • Episode 4 - Keep a laser focus on the bottom line

    In this episode, Nathan Wilson speaks to Gareth Dyson, Chief Finance Officer at Redstor about how to keep a laser focus on the bottom line and ensure profitability.  

    We will cover:  

    • Pricing strategies and how value -based pricing helps you   
    • Considering Customer Lifetime Value  
    • Monthly Recurring Revenue   

    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.

    Find out more about Redstor - www.redstor.com 

    20 min
  • Episode 3 - Become THE Trusted Expert

    In this episode, Amy Venables talks with  Chris Burgess, Head of Solutions Group at MSP, Optimity, and Ed Renwick,  Head of Partner Acquisition at Redstor about why it’s imperative for MSPs to become the trusted expert to their customers and how this equates to revenue growth.

    We discuss:

    • Moving away from point solutions to generate higher-margin services
    • The right tools to proactively support customers
    • How trust equates to revenue growth 

    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.

    Find out more about Redstor - www.redstor.com




     

    19 min
  • Episode 2 - How to craft a strong GTM strategy

    In this episode, Amy Venables speaks to Andra Hedden, Owner, and CMO at Marketopia and Gareth Case, CMO at Redstor about how to develop a strong go-to-market strategy to support business growth. 

    We will cover:

    • Why getting your sales and marketing strategy right is crucial
    • Steps to craft your GTM strategy
    • What support is out there to develop your strategy

    For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.

    Find out more about Redstor - www.redstor.com


     

    21 min
  • Episode 1 - How to define a unique value proposition and why it matters for MSPs

    In this episode, Amy Venables chats with Kirsty Dawe, CEO at Webeo and James Griffin, CPO at Redstor about the importance of having a solid, well-defined value proposition and how that can help you grow your business. Why is it key for MSPs to prioritise their value props in the changing tech landscape? And why does now represent a 'once in a generation' opportunity?  For even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.

    Value Proposition tools:

    • For great Value Proposition articles and templates check out ITSMA
    • Test your Value Proposition messaging with Wynter
    • Tailor your Value Proposition to buyer personas on your website with Webeo

    Find out more about Redstor - www.redstor.com

    31 min

About MSP Growth Guide

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The MSP Growth Guide is jam-packed with knowledge from the most esteemed Channel professionals in the industry, and we can't wait for you to dive in and learn from their experiences, valuable…