Amongst the chaos of curated feeds and online personas, are we finally seeing a shift towards genuine authenticity? Richard Bradbury and Matt Armitage check-in with foursquare to see if people are craving genuine connection over gamification. 

They find a growing demand for honesty in a digital world, and discuss the impact and growth of radical honesty and transparency before putting their own authenticity under the spotlight.

In the process they find celebrities and major influencers selling authentic connection and bespoke experiences behind paywalls, and a growing commercial and social infrastructure around micro and nano influencers who represent authentic voices in the communities they support and promote.

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