
Sign up to save your podcasts
Or


Louis “Dusty” Profumo spent 18 years as Executive Vice President and Chief Financial Officer of Church’s Texas Chicken, after a 23-year career in public accounting. In Building Infrastructure for Independence – Part 2, host Jason Pace continues his conversation with Dusty, who explains how the CFO role changes as a multi-unit business grows: from hands-on work with restaurant operations at 20 units, to lender relationships, systems, and growth capital at around 200, to time with analysts at a public company.
Dusty and Jason cover the systems a 20–30 unit operator needs, how an owner’s growth goals should shape a CFO hire, debt versus equity for growth, and why customer satisfaction is the first metric to watch.
“Growing too fast. That’s clearly my number one.”
Key takeaways:
1. Growing too fast is the number one mistake. Before you grow, ask: “Do we have the people and systems to support the growth that we’re planning?”
2. Customer satisfaction is the leading indicator. If new units trail existing ones, “you shouldn’t add another restaurant until you fix the problem in the one you just opened.”
3. The weekly P&L matters, but only if it reconciles to your monthly close.
4. People are the job. “The whole people relationships and managing all those personal relationships was by far the most important measurement of success.”
This episode’s download: the Daily, Weekly, Monthly Reporting Checklist — what to track daily, review weekly, and include in your monthly close, with scaling notes for 5-unit to 50-unit operators. Get it at multiunitmaster.com/episode1b.
This wraps up our two-part series with Dusty. If you missed Part One, on building infrastructure and outsourcing, start there.
Presented by ContinuServe. Full disclosure: Jason Pace has been an advisor and customer of ContinuServe, never an employee. Learn more at continuserve.com.
Episode page: https://multiunitmaster.com/episodes/2/
From the publisher's feed
Multi-Unit Master is a podcast for owner-operators and C-level leaders running multi-unit consumer businesses — the people making critical decisions while carrying the day-to-day of…
Each episode is a real conversation with operators and operators’ experts on culture, growth, systems, and staying sane at scale. You leave with clear takeaways and a practical toolkit you can use on Monday — not theory.
Hosted by Jason Pace. Exclusive presenting sponsor: ContinuServe.