Multifamily Matters

A conversation with longtime multifamily industry veteran, the amazing Manu Gupta, MD, the CEO of Indus Communities... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs, especially during challenging economic times.

A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes, Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident journey that builds trust, strengthens retention, and turns residents into advocates.

A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli, Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are reshaping apartment discovery, marketing strategy, and renter conversion.

A conversation with a long-time multifamily industry veteran, the fabulous Kevin Weishaar, Principal with Weishaar Strategic Partners... discussing how multifamily organizations can turn data into action, build accountability systems that scale, develop stronger regional leaders, and use technology and AI to improve decisions and execution.

A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes, Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident journey that builds trust, strengthens retention, and turns residents into advocates.

A conversation with longtime multifamily industry veteran, the fabulous Sherry Freitas, the President of Multifamily Asset Services with Cushman & Wakefield... discussing how multifamily operators can rethink their business models by choosing technology with purpose, responding to changing resident expectations, better supporting onsite teams, and using reliable data without losing sight of operational fundamentals.

A conversation with longtime multifamily industry veteran, , the fabulous Josh Draughn, Senior Vice President of Marketing & Centralized Operations at Hillpointe... discussing how psychology, empathy, and trust drive successful leasing, and how AI can strengthen teams without replacing the human connection essential to the prospective resident experience.

A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli, Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are reshaping apartment discovery, marketing strategy, and renter conversion.

A conversation with longtime multifamily industry veteran Ralph Calderon, Chief Development and Construction Officer with Neology Development, exploring how thoughtful design, strong operations, and meaningful resident and neighborhood connections can create lasting value for multifamily communities... discussing how thoughtful design, neighborhood connections, resident experience, and operational excellence can create multifamily communities with lasting value.

A conversation with longtime multifamily industry veteran, the fabulous Larry Padilla, the CEO and Executive Director of Decatur Housing... discussing why affordable housing has become increasingly difficult to build, including rising development and financing costs, the cumulative impact of regulations and approval processes, how housing shortages affect working families and local communities, and what can be done to remove barriers and increase housing supply while maintaining appropriate quality and safety standards.