In this episode of The Multifamily Review, we break down one of the biggest unseen shifts impacting the industry in 2026: The Great Review Purge.

Over 2 million reviews have disappeared. Platforms are consolidating. And AI is now deciding what prospects see before they ever visit your property.

Most operators still think reputation is a static asset. The data says otherwise.

We dive into:

• Why your online reputation is more fragile than ever
• How "review velocity" became your only real protection
• Why Google now dominates multifamily reviews
• How AI tools like ChatGPT and Perplexity are shaping renter decisions
• The rise of "Daily Friction" and why small operational issues matter more than ever

In today's environment, reviews aren't just about conversions, they determine if you even show up.

If you're not actively managing your reputation, you're already behind.