Multifamily Review Podcast

This week's Multifamily Review features Marcus Armstrong's interview with Snappt CEO Dan Berlind on rampant resident application fraud. Berlind exposes sophisticated schemes, including "inception fraud," and the challenges of digital applications and the gig economy. Learn how property managers can use technology like Snappt's platform to combat fraud, and discover the meaning behind the Snappt squid logo. Don't miss this crucial discussion on a major multifamily industry threat.

J Turner Research has released their 12th Edition of Online Review Insights! This report dives into the evolving landscape of online reviews and explores how to leverage them for multifamily success. Join us on The Multifamily Review as we explore key trends, discover the impact of AI, and understand how to create a positive online reputation.

The buzz at RealPage's RealWorld conference in Las Vegas was undeniable: AI is here to revolutionize the multifamily industry. Ryan Raser joined The Multifamily Review to recap his experience, highlighting the launch of exciting new AI-powered products like Lumina and the innovative resident experience platform, Loft. Tune in to hear how RealPage is leveraging AI to streamline operations, overcome language barriers, and enhance resident satisfaction, pushing the boundaries of what's possible in multifamily.

Is your resident retention strategy stuck in the past? In today's competitive market, building lasting relationships with residents is more crucial than ever. Join us on The Multifamily Review as Bendix Anderson, expert in resident retention, challenges the "collect rent and forget" approach. He reveals the importance of early, proactive engagement, the power of memorable touchpoints, and how technology can actually enhance human connection. Tune in to discover actionable strategies to boost your retention rates and create a thriving community.

Hurricanes, power outages, and other natural disasters are a reality for many multifamily communities. How can property managers effectively communicate with residents during these stressful times? Join us on The Multifamily Review as we talk with Michael O'Shea, a property manager who recently navigated a hurricane and its aftermath with incredible communication skills. Michael shares his philosophy on clear, empathetic, and proactive communication, revealing how he kept residents informed and calm throughout the ordeal. Tune in for valuable insights and actionable strategies for effective communication in the face of natural disasters.

Is rent control truly a solution for housing affordability? Leah Cuffy from the National Apartment Association (NAA) joins Marcus Armstrong on The Multifamily Review to challenge conventional thinking about rent control. Drawing from an NAA-sponsored empirical study, Leah reveals the unintended consequences of rent caps, including a 16% increase in severely inadequate housing where rent control is doubled. Tune in to discover how rent control deters new housing development and investment, ultimately exacerbating housing shortages and harming neighborhood quality.

Is Houston's apartment market heading for a supply bubble? Brace yourselves as Bruce McClenny, with MRI Real Estate Software, joins Marcus Armstrong to analyze the unsettling trends in Houston's multifamily landscape. Bruce unveils a 50-year high in new supply, fueled by pandemic-era demand and low interest rates. But with single-family rentals booming and job growth slowing, is a market correction on the horizon? Tune in to get Bruce's expert insights and prepare for the potential challenges ahead.

Are you stuck in the past with your social media strategy? Gen Z increasingly uses platforms like TikTok and Instagram as their primary search engine, favoring quick, engaging video content. Join Marcus Armstrong and social media expert Angeline Pham as they delve into the changing landscape of social media. Learn how to diversify your content using the 50-30-20 rule, leverage the power of humor and relatability, and showcase the authentic personality of your community.

Consumers would never buy a pair of Nikes off Amazon without knowing the price, availability, or seeing pictures—so why should leasing an apartment be any different? Sadly, limitations in technology and personnel continue to make the leasing experience frustrating for prospects, and Zeke Lucas has some ideas for how we can improve upon consumers’ most significant financial decision. Listen in to hear his insights for technology adaptations, personalized follow-ups, and high-level training for leasing agents in order to better serve prospects and convert them to satisfied residents.

Chelsea Kneeland and Marcus Armstrong team up in this episode of the podcast to discuss insights from the 2023 Multifamily Leaders Survey conducted by J Turner Research. As rent growth levels out and staffing shortages persist, ensuring your residents and employees remain satisfied continues to be a priority. Listen in to glean ideas for listening to your employee and resident feedback, making connections, and standing out from the rest.