Lane Zirlott's passion for the oysters he raises is immediately evident. He gives them names, he talks to them, he treats them as passionately and as carefully as a wine grower treats the grapes in his prize vineyard. Lane got a toe-hold in the marketplace through non-nonsense guerrilla marketing that demanded that the finest chefs he could find take a look at them. It's a fantastic story, and you'll come away with a whole new appreciation for the once lowly, now mighty, oyster.