Maximizing Conference Opportunities for Branding and Marketing

In this episode of the Make Money Mediating podcast, host Susan Guthrie, a seasoned mediation professional, introduces guest Murphy Funkhouser, a business and brand strategist with over 20 years of experience and owner of BrandStage Consulting. They discuss the importance of effective branding and marketing for dispute resolution professionals and share tips on transforming conference appearances into marketing opportunities.

Murphy emphasizes the power of making meaningful connections, asking engaging questions, and following up with personalized messages. She also outlines a useful formula for crafting a compelling one-sentence brand statement and highlights creative networking strategies to make memorable impressions. This conversation is particularly valuable for attendees of the ABA Section of Dispute Resolution Spring Conference, where Murphy will lead a workshop on branding and marketing basics at the Inaugural Practice Building Workshop on April 10th!

Highlights from the Episode:

00:00 Welcome to the Make Money Mediating Podcast!

Access the transcript

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About our Special Guest, MURPHY FUNKHOUSER:

Murphy Funkhouser is a business, brand and marketing strategist, consultant and educator who has supported the creation or launch of over 500 brands in her 20-year career. She was the co-founder and owner of Kudzu Brands, based in Asheville, and now owns a private business and brand strategy firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies. 

Murphy has taught business, branding and entrepreneurship at multiple higher education and business schools. She is a year-round teacher, coach and facilitator at the non-profit Mountain Bizworks in Asheville. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program.

Reach out to Murphy:  [email protected]

Brandstage Consulting: https://brandstageconsulting.com

Get the Book that Murphy mentioned in the Episode: Never Eat  Alone

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JOIN SUSAN AND MURPHY FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration

PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."

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Meet Our Creator and Host: Susan Guthrie

Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.