Whether you are an unexpected viral star or a dedicated YouTuber with curated content, there are challenges to translating online popularity into offline opportunities and outlets. What are the strategies that online stars use to drive album, ticket, and merch sales? What can an artist do to transform a casual Like into a dedicated supportive fan? Engaging with your fans is just the start. Senior Director of Artist Relations Chris Mooney talks with Adina Friedman, Genevieve Thompson, and Ron Pope about insights, best practices and suggested tools for transforming success on YouTube, Spotify, and social channels into businesses that live offline.

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Stefanie sits down with TuneCore Manager of Sync Liam Farrell and Cathy Heller of Don't Keep Your Day Job to talk about all things sync licensing, from how to write for sync and how to turn it into a career.

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TuneCore employees sit down with musicians and industry executives to talk about what it's like to be an independent musician in the digital age.

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