music news Archives - Tony Funderburk

Sure, you could say Tino loves music. If you’re trying to win the “understatement of the year” contest, you could say that.

“He’s no quitter.”

Boy oh boy, is THAT putting it mildly.

Because Tino’s efforts in the cutthroat music world were almost legendary. First, he got fed up with traditional gatekeepers who rejected his work. Next, he got sick of “all the fairness” as he called it. And, finally, he took matters into his own hands.

He thought to himself, “Hey, why not use the power of the internet? It seems to be workin’ pretty well for some of those YouTubers and Instagramers.”

So, he set up an independent music publishing label entirely online. He found an affordable hosting company, DreamHost, where he could serve up a user-friendly website. But he didn’t make it all about him and his music.

Tino decided to make his platform a place where hard-working artists could upload their music and communicate directly with their fans. Plus, for a little extra, they could even manage their merchandise sales without the enormous fees that come with traditional labels.

He understood you gotta make money or else it’s just a hobby. So, Tino set up a subscription-based model. For a small monthly fee, fans could subscribe to get exclusive access to new releases, behind-the-scenes content, and live-streamed studio sessions.

And that move helped to provid a steady income for the artists. Plus, it helped them build a loyal fanbase willing to support their favorite musicians directly. Without label gatekeepers.

Here’s another understatement of the year contender.

Tino was an idea guy.

Because he used social media channels and digital marketing strategies to promote his artists. He knew how to create compelling content to showcase their unique stories. And built an even stronger connection with their fans and potential fans. And he made sure email marketing was a BIG part of the whole fan connection process.

Should I share more of Tino’s world-beating story?

How about I just tell you that he made great use of:

Tino (and the other artists) loved how it didn’t feel like their pockets were being picked by promoters, publishers, and recording studios and labels anymore.

And fans loved the much more direct connection they could make with their favorite singers and bands. In just a few years, Tino carved what looked like a permanent niche for himself in the music world.

He found that, with the right tools and strategies, artists could indeed beat the music world at its own game.

Wow, his story reminds me of the 8th song on my Do Right collection. Beat The World. In fact, check out these lyrics (that Tino didn’t write).

~ Every time you turn your back

And then, there’s this verse:

~ Yeah…every time you make your mark

Get the rest of the lyrics, and all the lyrics to ALL the songs when you get your own Do Right Songbook Journal.

You’ll also get lots of pages where you can journal, take notes in church, or just doodle if you prefer. AND you can download ALL the songs (at no extra charge) from a secret (not secret) link in the book.

Just go to the Rhyme and Reason Bookshop and get yours today.

https://www.tonyfunderburk.com/rhyme-and-reason-bookshop

Let me know if you have any problems getting the book. I’ll make sure you get it!

Stay tuned,

The post Understatement of the year is maybe right here appeared first on Tony Funderburk.

Norwegian Wood, by the Beatles. Scarborough Fair, by Simon and Garfunkel. We Are The Champions, by Queen. And even She’s Always A Woman, by Billy Joel. Those songs all have something in common. Do you know what it is? Well, I won’t make you guess. They’re all performed in 6/8 time.

6/8 time is a meander, not a walk.

Probably all the best classical composers wrote music in 6/8 time at least once in their lifetimes. Because they understood the power contained in that gentle sway of notes.

One 6/8 song, I discovered to be a new favorite, is called “Song For Sienna,” by Brian Crain. Check it out in this YouTube video link:

There isn’t a ton of instrumentation to Brian’s song. But the notes, combined with the time signature, pull you in. And, if you’re a musical note to word picture person (like me), you’ll take off right away.

But, as always, I’m not sharing this with you because I want to promote Brian Crain’s music. Because I don’t even know Brian. I have no idea if he’s a Christian. There’s no mention of it on his website. So, my guess is, he either isn’t, or he’s a middle-of-the-road “believer.”

And that doesn’t diminish the quality of “Song for Sienna.” I still like it very much. Because it’s a great example of how music, the second best gift from God (first being Jesus, of course) is the quintessential communication tool. I’m confident that God gave us music simply because it delighted Him to do so. And I hope, if you haven’t already decided God is real, and that He loves you, that you’ll do that today.

And enjoy the beauty of 6/8 time for all time.

Stay tuned,

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