How can you boost your credibility, and gain market share? Do you want to sell your product, and get VC money? Today Dmitri and Tristra discuss a topic that is near and dear to them both. It's the fundamentals of PR! This is an essential listen for startups – and if you’re well established, there are nuggets of wisdom for you too. 

How To Startup is a Music Tectonics Podcast Series especially for music tech founders and dreamers. Get a complete crash course in leveling up as a founder as Dmitri talks to advisors and investors to get their best advice for taking your idea from business model, to landing your first investment, to hiring a team, and beyond.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Many a music startup has failed because of a lack of a plan around licensing. And the few that make it through the licensing gauntlet are the ones that last. In this episode we talk with a panel of experts in the space – Bill Campbell, Barefoot Media, Siegfried Paquet, StealthWrks, and Vickie Nauman, CrossBorderWorks. 

How To Startup is a Music Tectonics Podcast Series especially for music tech founders and dreamers. Get a complete crash course in leveling up as a founder as Dmitri talks to advisors and investors to get their best advice for taking your idea from business model, to landing your first investment, to hiring a team, and beyond.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

In this episode we launch the annual Swimming with Narwhals startup competition! Listen to expert advice from previous winners Karen Allen of Infinite Album and Ben Bowler of AUX, as well as investment insights from VCs Bruce Hamilton and advisor Cliff Fluet.

Ben Bowler

Aux

Karen Allen

Infinite Album

Bruce Hamilton, Everybody Ventures

Cliff Fluet, Eleven Advisory

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

What sets apart a startup ready for Series A funding from one still in the seed stage? Join us as we uncover the answer with Sun Jen Yung, partner at Nfluence Partners. Together, we break down the critical elements that signify a startup's readiness. 

Sun Jen Yung

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

What happens when artists stop chasing vanity metrics and start focusing on cultivating genuine, deep relationships with their fans? Listen this week as Tristra and music industry thinker Rob Abelow chat about this shift in the music landscape - where redefining success is a metric of fan intensity rather than just streaming numbers. Rob shares his insights into creating meaningful connections, and highlights why true fans are vital for an artist's long-term success.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join us as we chat with Bruce Hamilton, General Partner of Everybody Ventures. Bruce's journey from Live Nation and A&R at Epic Records, to startup founder himself, on to his current role in VC provides the backdrop for our discussion. We talk about the current investment landscape for music tech startups – noting the pivot towards more selective funding and the need for VC to focus on truly viable opportunities. With this in mind, Bruce shares advice on crafting a compelling investor pitch, and articulating your story so that it resonates emotionally with investors.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

And we’re back! Dmitri and Tristra enjoy a conversation sifting through some of what is happening in the world today – aka the Hot Lawsuit Summer!

Head over to our website for links to some of the articles the two of them reference. 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join Dmitri and Tracy Maddux the Former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging personal funds versus investors, and recognizing your strengths and weaknesses will set you on the right path. And if you’re already deep in the weeds with your company – there is still great advice to be learned from these two industry experts.

Tracy Maddux

Artes Management

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Dmitri talks with Chris Wieduwilt – aka the AI Musicpreneur – about his route from struggling musician to vanguard for AI empowerment in music. They discuss the variety and scope of AI tools that exist, touching on ethics, ownership debates, and the potential impact on human creativity. 

Links to some shoutouts mentioned in the episode, and the Music Tectonics Conference 2024!

Music Tectonics Conference

The AI Musicpreneur

Washed Out “The Hardest Part”

AI generated music video talked about in ep

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

On this episode we sit down with Gareth Deakin to talk about successful business collaborations and the various types of partnerships  – from distribution, to technology and marketing. He underscores the necessity of clear mental models and the importance of viewing these partnerships as frameworks for value creation and strong commercial relationships.

Links to shoutouts mentioned in the episode, and the Music Tectonics Conference 2024!

Music Tectonics Conference

Seismic Activity – June 2024

Creator Tools and the Recording Industry

Business Model Canvas

Maarten Walraven

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!