Music You're Missing

We're in-studio with Oliver Hazard!

In conversation with Music You're Missing host Brendan Jeannetti, the indie-folk trio Oliver Hazard discusses their growth following a breakout year. They delve into the origin of their band's name, inspired by naval commander Oliver Hazard Perry, and share candid insights about their initial struggles, including performing for small audiences and navigating the challenges posed by the COVID-19 pandemic. The band also opens up about their recent collaboration with the Toledo Symphony Orchestra, highlighting a new dimension in their music with the addition of over 40 instruments! Additionally, they discuss their deep connection to their hometown of Waterville, Ohio, illustrated by their initiative in organizing the local music festival, Oliver Hazard Day. As a treat for fans, Oliver Hazard offers a glimpse into their songwriting process and teases details about their upcoming album.

FOLLOW OLIVER HAZARD: 
www.olihazard.com

Riding the wave of viral success from his touching track, Robert's Place, Simon Robert French sits down with Music You’re Missing host Brendan Jeannetti. Together, they delve into the inspiration behind the song, Simon's unexpected rise to fame, his daily songwriting ritual, his admiration for Noah Kahan, and the exciting prospects that the future holds!

FOLLOW SIMON ROBERT FRENCH: 
instagram.com/simonrobertfrench/
tiktok.com/@simonrobertfrench?lang=en

We're talking to GRAMMY-nominated singer/songwriter Hunter Hayes!

Off the heels of the release of his first independent album in over a decade, Red Sky, Hunter Hayes is preparing for a first - The Flying Solo Tour. His one-man band show will take place at intimate venues across the states.

Music You're Missing host Brendan Jeannetti spoke with Hunter Hayes about transitioning to being an independent artist, his extended album Red Sky Continued, upcoming projects on his radar, and more!

You can find our favorite tracks from Red Sky Continued streaming on the official Music You're Missing Spotify playlist now.

FOLLOW HUNTER HAYES:
www.hunterhayes.com/

FOLLOW MUSIC YOU'RE MISSING:
www.musicyouremissing.org
www.instagram.com/brendanjeannetti/

VÉRITÉ joins host Brendan Jeannetti in the brand new Music You're Missing studio!

In town for her show with singer LP, VÉRITÉ reflects on her independent artist journey, emphasizing the upsides of independence, despite the inherent challenges. The conversation delves into the nuances of VÉRITÉ's performances, ranging from lively and rowdy crowds to quiet and attentive audiences. She highlights the importance of adapting her energy to connect with different crowds during live shows and notes that her time touring with FLETCHER was a career highlight.  

Transitioning to her latest album, "Love You Forever," VÉRITÉ shares insights into the visual storytelling process, particularly the creation of the project's captivating visualizers. The discussion expands to her latest single, "Paranoia Deja Vu," where she unveils the frustration and vulnerability behind the lyrics, addressing the recurring themes of gaslighting and emotional manipulation.  

The conversation also touches on VÉRITÉ's podcast, "Anatomy of an Artist," where she explores the intricate balance between being an artist and building a sustainable business. With the upcoming second season, VÉRITÉ teases exciting episodes featuring various perspectives within the music industry. As the interview wraps up, she reveals personal goals beyond music, including decorating her studio space and embracing cooking—a refreshing break from the intensity of her artistic endeavors.

FOLLOW VÉRITÉ:  

www.veriteofficial.com

FOLLOW MUSIC YOU'RE MISSING:  

https://www.musicyouremissing.org/

https://www.instagram.com/brendanjeannetti/

Music You’re Missing is a top music podcast based in Boston Massachusetts.

Joined by guest host, Boston-based bedroom pop artist Layzi, Brendan Jeannetti welcomes l.ucas to the brand new Music You're Missing studio at B Studios ahead of the release of his debut album, "How Am I Supposed To Feel?" l.ucas shares insights into his unique and resourceful approach to his independent artist career, producing for other artists, collaborating with Layzi on "Deep End," and how his debut album came together.

Listen to Deep End streaming at the number one spot on the Music You’re Missing Spotify Playlist now! 
https://open.spotify.com/playlist/5Uj5cxuTitTFGwxI9RPCwT?si=6fcf4e548d97448b

FOLLOW l.ucas: 
https://bio.to/l.ucas

FOLLOW LAYZI:
https://linktr.ee/layzi

FOLLOW MUSIC YOU’RE MISSING:

https://www.musicyouremissing.org/

FOLLOW BRENDAN JEANNETTI: 

https://www.instagram.com/brendanjeannetti/

https://www.linkedin.com/in/brendanjeannetti/

Music You’re Missing is a top music podcast based in Boston, Massachusetts. For all inquiries, email 

[email protected]

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In this episode of Music Industry Experts, host Brendan Jeannetti had the opportunity to sit down with Britt Ryan, the Festival Director for Levitate. Levitate, a well-known brand in New England, hosts the annual Levitate Music and Arts Festival and the fall-themed Flannel Jam, both of which celebrate creativity and the spirit of community.

Britt Ryan's career in the festival world has been nothing short of impressive. With over a decade of experience in live events, including a stint as an Associate Producer at the renowned Newport Festivals, she brings a wealth of expertise and insights to the table. Throughout the interview, she shared her journey and offered valuable advice for young professionals in the industry and independent artists looking to gain visibility.

A Festival Rooted in Community

Levitate's roots go back two decades when it began as a surf and skateboard shop, inspired and guided by its founder, Bob Pollard. After his untimely passing, Dan Hassett, the current owner, took over the shop, nurturing its growth. Levitate expanded beyond retail, hosting events like beach cleanups, surf movie nights, and creative camps for kids.

The turning point came when Levitate celebrated its 10th anniversary and decided to throw a birthday party that would become the first Levitate Music and Arts Festival. What started with 1500 attendees has now grown into a three-day festival with 20,000 patrons per day, featuring multiple stages, a vibrant arts scene, and a dedicated community of music lovers.

Levitate's commitment to community doesn't stop with festivals. They've created Levitate Backyard, a seasonal music venue that has become a hub for local talent and music enthusiasts. Moreover, during the pandemic, Levitate established the Levitate Foundation, a nonprofit creating and conserving access to music, arts, and the outdoors.

The Heart of a Festival Director

As the Festival Director for Levitate, Britt Ryan plays a pivotal role in orchestrating the intricate details that make a festival come to life. Her day-to-day tasks involve coordinating various departments, ensuring they have the necessary resources, and overseeing everything from site operations and production to sponsorship and artist relations.

Britt finds the most satisfaction in the logistical puzzle that is a festival. She enjoys the challenge of bringing together numerous moving parts and making sure everything fits seamlessly. It's about looking at the bigger picture and ensuring all elements come together harmoniously to create an unforgettable experience for attendees.

Advice for Aspiring Festival Professionals

For young professionals looking to make a career in festivals and events, Britt offers valuable insights. She emphasizes the importance of getting hands-on experience in various festival departments. Whether it's working in the box office, site operations, or artist relations, gaining exposure to different aspects of event management is invaluable.

For both music industry professionals and artists, networking is a crucial aspect of breaking into the industry. Britt advises connecting with professionals in the field, seeking mentorship, and never hesitating to ask questions. The music industry often fosters a supportive community willing to share knowledge and insights.

For artists, Britt highlights the significance of building a community around your music as an independent artist. Drawing inspiration from the jam band model, Britt emphasizes that creating a loyal and engaged fan base can have a lasting impact. The power of word-of-mouth recommendations and genuine human connections can't be underestimated in an era dominated by algorithms and technology.

Goals Beyond the Festival World

In the world of festivals and live events, Britt Ryan stands as a testament to the power of passion, hard work, and community. Her journey demonstrates that dedication and a love for what you do can lead to a fulfilling career that enriches the lives of countless music enthusiasts. With her guidance, Levitate continues to create experiences that bring people together, celebrate creativity, and leave lasting memories of music!

LEARN MORE ABOUT FLANNEL JAM: 

Flannel Jam will take place on October 8 at Marshfield Fairgrounds, with an encore performance on October 9 at Cisco Brewers in Nantucket. The lineup includes renowned acts like Old Crow Medicine Show, Chadwick Stokes & The Pintos, Jackson + Mihali, Futurebirds, Melt, The Heavy Heavy, Ali McGuirk, and Birch Swart & Sesalia. Nantucket's encore edition will feature Old Crow Medicine Show, Chadwick Stokes & The Pintos, Ali McGuirk, and Buckle & Shaketo.

Flannel Jam is also the official release party for Levitate's 2023 Fall Line, featuring eco-friendly apparel inspired by surf culture, music, art, and the outdoors. These designs will be available for purchase at both events.

Tickets for Flannel Jam are on sale now via Tixr, and more information can be found on the website www.levitateflanneljam.com. The event will showcase live art, muralists, and an expanded artisan village to celebrate New England artists. It will also offer fall-themed treats like hot spiked cider, hot apple cider donuts, craft beer, and spirits. The Kid's Zone will include a canteen and rugrat rodeo, encouraging children to engage with music and art.

Additionally, one percent of each ticket sold will benefit the Levitate Foundation, a non-profit organization dedicated to promoting vibrant communities through access to music, art, and the outdoors.

FOLLOW BRITT RYAN: 
https://www.linkedin.com/in/brittryan1/

FOLLOW MUSIC YOU’RE MISSING:
https://www.musicyouremissing.org/

FOLLOW BRENDAN JEANNETTI: 
https://www.instagram.com/brendanjeannetti/

https://www.linkedin.com/in/brendanjeannetti/

In an industry where the artistry of music meets the precision of strategy, individuals like Gabe McDonough, a Partner, Executive Producer, and Music Supervisor at Music and Strategy, serve as the vital conduits uniting brands with the profound influence of music. In a recent interview with Music You’re Missing’s Brendan Jeannetti, Gabe generously shared his insights into the mission and multifaceted functions of Music and Strategy, alongside his invaluable perspectives on the evolving dynamics of the music and advertising realm.

Music and Strategy: Bridging Brands and Music

At its core, Music and Strategy serves as a bridge between brands and music, offering a diverse range of services to meet the unique needs of each project. According to Gabe, the company's mission revolves around connecting brands with music, which can entail composing original music, finding existing tracks, matching artists with brands, and negotiating licensing deals. From major corporations with substantial budgets to emerging businesses with limited resources, Music and Strategy caters to a wide spectrum of clients.

Two Key Pillars: Original Composition and Music Supervision

Gabe outlined two primary pillars of Music and Strategy's operations: original music composition and music supervision. Original music involves creating music tailored to a brand's specific requirements, whether it's mood, genre, or vocal presence. This pillar allows brands to have a unique sonic identity that resonates with their audience.

On the other hand, music supervision encompasses various tasks, such as identifying suitable music, securing licensing rights from record labels and publishers, and negotiating the necessary deals. This multifaceted role ensures that brands not only find the right music but also navigate the complex legal aspects of music usage.

When asked about the breadth of music available for brands, Gabe emphasized that the world is their oyster. Music and Strategy's approach involves scouring the global music landscape to find the perfect fit for each project. Whether it's a well-known track that evokes nostalgia or an undiscovered gem that introduces listeners to something new, the company leaves no stone unturned in the quest for the ideal musical accompaniment.

The Value of Familiarity vs. Discovery

Gabe touched upon the pricing dynamics of music selection, highlighting that familiarity and recognizability often drive song costs. Well-known songs can elicit emotional responses and memories, making them valuable assets for brands. However, not every brand aims to trigger nostalgia. Some, like Apple, thrive on introducing audiences to new artists and sounds. Thus, the choice between familiar hits and fresh discoveries depends on a brand's unique objectives.

The Rise of Synchronization Royalties

Synchronization royalties, which encompass music usage in advertising, film, TV, and more, have seen a significant year-over-year increase. Gabe attributed this growth to the surge in content creation. As more streaming platforms, TV networks, and advertisers produce content, the demand for music synchronization rises. This uptick in demand results in higher synchronization royalties, reflecting the expanding opportunities in the industry.

Navigating Copyright in the Digital Age

The conversation also delved into copyright issues, particularly on platforms like TikTok. Gabe clarified that brands on TikTok should adhere to the platform's rules and make use of the commercial music library. Straying from licensed music could lead to legal consequences, and TikTok keeps a close eye on potential copyright violations.

Managing Pleasure Pill: A Passion Project

As part of his role at Music and Strategy, Gabe also serves as the manager for the band Pleasure Pill. His involvement with the band began as a result of his genuine love for music. Over time, the band's recognition grew, and Gabe's role evolved into that of a formal manager. He expressed his appreciation for the music community and the joy of helping talented artists like Pleasure Pill succeed.

Gabe shared some insights into what makes a good artist manager. He stressed the importance of putting artists first, trusting their vision, and fostering a collaborative relationship. Managers should be supportive, honest, and hardworking, while also being fans of the artists they represent. The ability to navigate the fine line between involvement in the creative process and respecting the artist's vision is essential.

Advice for Independent Artists

For independent artists seeking to break through in the visual media landscape, Gabe offered valuable advice. He emphasized the unpredictable nature of the industry, highlighting that there's no one-size-fits-all strategy. However, he stressed the significance of making authentic music that resonates with both the artist and the audience. Consistency, engagement, and adaptability are also crucial when navigating platforms like TikTok and Instagram Reels.

Conclusion: A Journey of Growth

As Gabe McDonough continues his journey in the music and advertising industry, he remains passionate about music's unique ability to connect people and brands. With a commitment to quality and an ever-evolving approach, he looks forward to exploring new opportunities, nurturing emerging talent, and expanding his horizons in the dynamic world where music and strategy intersect. Whether composing original music or curating tracks, Gabe's work continues to make a harmonious impact on the world of branding and music.

LEARN MORE ABOUT MUSIC AND STRATEGY: 
https://www.musicandstrategy.com/

FOLLOW GABE MCDONOUGH: 
https://www.linkedin.com/in/gabe-mcdonough-215b983/

FOLLOW MUSIC YOU’RE MISSING:
https://www.musicyouremissing.org/

FOLLOW BRENDAN JEANNETTI:
https://www.instagram.com/brendanjeannetti/ 
https://www.linkedin.com/in/brendanjeannetti/

Music You’re Missing is a top music podcast hosted by Brendan Jeannetti based in Boston Massachusetts.

Adam Lynn, the founder of Breakaway Music Festival and Prime Social Group, spoke with Music You’re Missing host Brendan Jeannetti where he shared insights into the world of music festivals, his vision for Breakaway's expansion, and provided valuable advice for both artists and industry professionals. 

Breakaway Music Festival's Evolution: Adam Lynn began the conversation by discussing the origins of Breakaway Music Festival and the careful selection of host cities. He highlighted the importance of targeting cities with vibrant college demographics, aiming to offer a festival experience that's accessible and affordable for the local audience. Boston, as the newest addition to the Breakaway family, represents an exciting expansion for the festival.

The Silent Disco Experience: Breakaway Festival is renowned for its Silent Disco stage, offering festival attendees a distinctive experience. With over 40 local DJs set to perform, Adam emphasized the importance of involving the local community. The festival provides a platform for local talent, allowing them to showcase their skills and build their fan base.

The Growth Strategy: Adam Lynn's approach to festival expansion is based on sustainable growth. He highlighted the importance of establishing a strong local presence and gradually scaling up the festival's footprint. This strategy has proven successful, with Breakaway now hosting multiple festivals across the country.

Booking Emerging Artists: One of Breakaway's hallmarks is its ability to spot emerging talent before they reach widespread acclaim. Adam mentioned their excitement about booking up-and-coming artist Knock2 for 2023, emphasizing their track record of discovering future stars. Past successes include booking artists like Kendrick Lamar and Chance the Rapper early in their careers.

Avoiding Festival Oversaturation: Adam acknowledged the challenge of oversaturation in the festival market. He attributed Breakaway's success to a deliberate and measured approach to expansion. The company prioritizes its reputation and takes a cautious approach to growth to avoid potential PR disasters, which have plagued some other festivals in recent years.

Advice for Aspiring Artists: When it comes to aspiring artists looking to perform at festivals like Breakaway, Adam offered valuable advice. He stressed the importance of focusing on building a strong local presence first, proving their value to the festival, and understanding the festival's priorities and goals. When reaching out to festival organizers, Adam advised artists to be concise, provide value, and, if possible, demonstrate a significant local following or the potential to drive ticket sales.

Adam Lynn offered a fascinating glimpse into the inner workings of Breakaway Music Festival. His insights provide valuable guidance for both emerging artists and industry professionals aspiring to make their mark in the music industry. Breakaway's commitment to local talent and measured growth showcases the festival's dedication to providing unforgettable experiences for EDM fans nationwide!

 

ABOUT BREAKAWAY: 

BREAKAWAY Music Festival is the nation’s leading touring music festival providing premium experiences and entertainment to music fans across the nation. The exceptional top 40 lineups feature world-class talent like Chance The Rapper, Halsey, Kygo and Kendrick Lamar, attracting a loyal following. Since its inception in Columbus, Ohio in 2016, the festival has expanded into multiple cities and grown into a two-day, multi-stage event. Breakaway has successfully reached music fans in cities that have traditionally been overlooked by other festivals, bringing superstar performances to diverse local communities. With nearly 100,000 attendees in 2022, Breakaway has become a must-see event for music lovers in Ohio, the Carolinas, Kansas, Michigan, Boston, and northern California, so far. 

Breakaway Boston is to be held September 15-16 at The Stage at Suffolk Downs. We're excited to be bringing national talent to the city of Boston including performances by Lane 8, Griz, Porter Robinson, and more! From a community perspective, we plan to hold nearly 12,000+ attendees over the two days.

Our festivals champion music, art, creativity and diverse community celebration in your hometown, offering Gen Z, Millennials and everyone else invaluable interactive experiences. Leave it all behind—and BREAKAWAY.

BUY TICKETS TO BREAKAWAY BOSTON: 
https://www.breakawayfestival.com/boston#tickets

FOLLOW ADAM LYNN: 
https://www.instagram.com/adamlynn/
https://www.linkedin.com/in/lynnadam/

FOLLOW MUSIC YOU’RE MISSING:
https://www.musicyouremissing.org/

FOLLOW BRENDAN JEANNETTI:
https://www.instagram.com/brendanjeannetti/ 
https://www.linkedin.com/in/brendanjeannetti/

Music You’re Missing is a top music podcast based in Boston Massachusetts. 

Host Brendan Jeannetti is live from In Between Days Music Festival with alt band Illiterate Light. 

Illiterate Light is a versatile, Virginia-based duo with a vagabond spirit and a resolute D.I.Y. work ethic. Emerging in the late 2010s, the group draws from a wide array of styles, from raw, guitar-driven indie rock and kaleidoscopic neo-psychedelia to synth-kissed, harmony-laden folk. They issued their self-titled debut in 2019, followed by the acclaimed Sunburned in 2023 (All Music). 

In this backstage conversation, Brendan and Illiterate Light touch on various topics:

• Festival Experience: Illiterate Light shares their excitement about being backstage at the In Between Days Festival, discussing the festival's vibe and their first-time experience in the festival's green room.
• Embracing the Unpredictable: Illiterate Light reveals their approach to live performances, where they thrive on embracing unexpected mishaps and technical issues, turning them into sources of energy and excitement during their shows.
• Touring Highlights: Illiterate Light reflects on their love for unique, lesser-known cities and college towns, sharing memorable experiences from their journey.
• Newport Folk Festival: The band discusses their participation in the Newport Folk Festival, where they introduced a bike-powered stage, emphasizing their commitment to sustainable and engaging live performances.
• Recognition for "Sunburn": Illiterate Light talks about the recognition their album "Sunburn" received, including being named one of the Top Albums of 2023 by spinned.com, and their appreciation for their music resonating with listeners.
• Upcoming Music: The band announces the release of a new song titled "Don't Settle Down" and an EP called "Aloe," along with plans for another EP and a new record produced by industry veteran Joe Ciccarelli.
• Personal Aspirations: Jake and Jeff share personal goals beyond music, including Jake's ambition to hold his breath for over five minutes and Jeff's commitment to a challenging kettlebell workout program.

Keep up to date with Illiterate Light: 
https://www.illiteratelight.com/

Stay tuned to Music You’re Missing for more artist interviews and music recommendations:
https://www.musicyouremissing.org/

Connect with host Brendan Jeannetti:
https://www.instagram.com/brendanjeannetti/ https://www.linkedin.com/in/brendanjeannetti/

Music You’re Missing is a top music podcast based in Boston Massachusetts.