February 25, 2025

"Musk's Mandate Controversy and AI's Reign: TikTok Ads ROI, Microsoft's Data Center Shift & Perplexity's Browser Launch"

5 minutes

Join us for an insightful discussion on the latest happenings in AI, from Elon Musk utilizing an AI system to assess job necessity of federal workers and facing criticism and legal challenges, to a humorous AI-generated video that sparked debate. We also delve into the corporate tech world, examining an intriguing study by Dentsu and TikTok highlighting the incredible ROI TikTok provides. In cloud computing, we look into Microsoft's strategic decisions and how they align with their OpenAI workloads. We cover Perplexity's entry into the competitive web browser market with their AI-powered "Comet," and finally, discuss a recent analysis underlining the need for enhanced foundational skills among young people to thrive in an AI-driven world. Tune into AI in Marketing for all the recent AI-related news and updates.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.nbcnews.com/politics/doge/federal-workers-agencies-push-back-elon-musks-email-ultimatum-rcna193439

https://mashable.com/article/donald-trump-kissing-elon-musk-feet-ai-generative-video-hud-protest

https://techcrunch.com/2025/02/24/1000-artists-release-silent-album-to-protest-uk-copyright-sell-out-to-ai/

https://www.searchenginejournal.com/tiktok-ads-achieve-highest-short-term-roi-says-dentsu-study/540495/

https://www.datacenterdynamics.com/en/news/microsoft-cancels-200mw-of-ai-data-center-leases-report/

https://www.adweek.com/media/perplexitys-next-bet-an-ai-driven-browser-called-comet/

https://techcrunch.com/2025/02/21/a-huge-trove-of-leaked-black-basta-chat-logs-expose-the-ransomware-gangs-key-members-and-victims/

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About: Stan Berteloot

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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