In this edition of Muvi on Mic, Zeeshan Anjum, Product Manager at Muvi speaks about the rapid emergence of newer OTT channels and platforms along with good content offerings has triggered a new consumer phenomenon. Audiences are cycling from one platform to another, resulting in higher churn rates throughout the year. OTT players too have understood this and are upping their game with rapid service offerings, a never-ending content library, and increased content access points. It thus becomes imperative to understand your audience in terms of demographics, categorization of users, user authentication, user category case studies and strategies for user retention. Having categorised and understood their customers, platforms are also implementing customer acquisition and engagement strategies to capture the lion’s share in the market. 

Listen to this episode to get an in-depth understanding of what works and what doesn’t work in OTT, and how to keep your subscribers engaged.

In this episode of Muvi on Mic, Ashay Deshpande, Business Development Manager at Muvi, talks about the basics and benefits of multi-channel content platforms. He also talks about how one can monetize their content through multi-channel content platforms. 

In the 22nd Episode of Muvi on Mic, Tanmaya Biswal, Director of Engineering at Muvi, talks about all the things that make an OTT platform successful - it varies from Localization to being multilingual. He also speaks about how OTT platforms can increase their revenue by 10x with Muvi. 

In the 21st Episode of Muvi on Mic, we have Swagat Mishra, Product Manager at Muvi to discuss managing Social Media Content in a new light! In this episode, Swagat shares his unique insights on social media. We also discuss how various industries can leverage these platforms. Stay tuned further for few hidden gems from our expert's own personal experiences too! 

Swagat comes with over 11 years of experience in building and maintaining B2B SaaS products for the OTT industry, Content Management Systems, and other Service Industries

In the 20th Episode of Muvi on Mic, Prasenjeet Jena, Product Manager, Alie talks about how AI-driven Recommendation Engine can provide data-driven and AI-based recommendations, improve your user experience, and boost your sales.

In the 19th Episode of Muvi on Mic, Dibya Maharana, Head of Customer Accounts & Support, Muvi talks about the customer-driven support services of Muvi and how his team bridges the gap among product, engineering, and customers.

Streaming media and video codec expert Jan Ozer talks to Muvi about the existing video codecs, their role in on-demand & live streaming, and how the video codec landscape is going to evolve in the coming years. Jan also talks about codec adoption, deployment, royalty, and much more. Plus, get to know about the unseen side of Jan in the rapid-fire round. 

The COVID-19 pandemic has not only caused a surge in OTT viewing but also benefitted Muvi. Last year, big names like Nike, BSO, Forbes Middle East chose Muvi as their technology partner for seamless video streaming worldwide. Ankit Pandey, Head of Business Development, Muvi cites the real reason why industry biggies trust Muvi over others.

In the 16th episode of Muvi on Mic, Nikhil Gupta, Head of Product Management & Design at Muvi takes us through the role of product management in sales enablement at Muvi, his vision, and more.

In the first episode of the year 2021, know, how video and social media impact each other's existence and help each other transform. Listen to Anshuman Das, CEO, Muvi shedding light on the new age social apps and how they influence the personal & social space of subscribers.